How Entrepreneur Dr. Joel Gould is Asking Humanity to Join Its Tribe
Dr. Joel Gould is a study in stark contrast.
Take, for example, his book, “The Modern Epidemic: Insomnia, Sleep Disorders and Chronic Disease; A New Paradigm.”
The tone can be a bit, well, ominous. And that tone fits in perfectly with Dr. Gould’s warnings about modern health.
“Knowledge is power, and the information in this book will help you to understand your own biology and make choices that support natural and organic health,” reads “The Modern Epidemic. “These days, most people are actively trying to eat well and exercise to be fit and healthy, but we have been given the wrong information about how our bodies truly work. It’s time to end the deception and manipulation by the powers who profit from our illness.”
To see another side of Dr. Gould, a dentist, visit Deuteriumrecords.com.
Once there, you will see dazzling graphics and charming cartoon characters who illustrate Dr. Gould’s lighter side, his determination, his quest to deliver entertainment—and possibly education—to young people worldwide. The goal—initially online but eventually in the metaverse—is to illuminate the factors that dictate good health. But this isn’t a boring school lesson, it’s more like “Schoolhouse Rock” on steroids.
Deuteriumrecords.com showcases dazzling characters that include Marty Mitochondria, Polly Polymerase, Cathy Cholesterol and, of course, DJ Deuterium.
Then there are the compelling, all-consuming, upbeat, animated videos that bring Dr Gould’s characters—who also include “the Foundational Four:” Vitamin D3, Vitamin K2, Sulfur and Magnesium—to life.
Dr. Gould also brings these characters to life outside of animation, with his real-life band, The Foundational Four.
The ensemble—Dr. Gould plays guitar and keyboards as his alter ego, DJ Marty Mitochondria—performs catchy and positive songs in the real world. The Foundational Four specializes in Electronic Dance Music, which DJ Marty Mitochondria mixes together for, as Dr. Gould described it, “a live performance unlike anything out there.”
The place where the different sides of Dr. Gould meet is a place of concern and warning. But there is also plenty of light-hearted sharing, delivered with no-strings-attached education, that in no uncertain terms takes a back seat to the entertainment. Welcome to Dr. Gould’s “Heroes of Light”—a cartoon character endeavor and outgrowth of his “Modern Hunters Gatherers” initiative.
“Humans evolved to be hunter-gatherers, living in tune with Mother Nature, and their natural ecosystem,” Dr. Gould writes on modernhuntergatherers.com. “Modern humans have become disconnected from their natural habitat and evolutionary origins, and are suffering separation anxiety.”
He continues, “In today’s hectic modern world, we live a very different life than our ancestors did. Understanding our evolutionary origins allows us to give our environmentally-sensitive bodies the right information for health.”
As for the “Heroes of Light,” Dr. Gould said they are a response to existing fantasy characters for young people that leave him underwhelmed. Rather than creating animated characters to sell toys, Dr. Gould said he strives to tell a cohesive story.
Take, for example, his very own Polly Polymerase.
“Polly Polymerase is this strong female character,” Dr. Gould said. “She’s an enzyme, and this enzyme is really special. She’s confident and doesn’t make many mistakes—maybe one per million. And a polymerase is what makes every single thing in your body—hair, skin, nails, proteins. That’s the character that I want my little girl to be thinking about, rather than a plastic horse whose hair you comb.”
The storyline around which all of this revolves is that Mother Nature is not being obeyed or respected; and our biology is being damaged and overwhelmed by modern technology and lifestyles. She is asking these vitamin and mineral characters to reboot, reimagine and ramp up their authority and celebrity status to get kids and adults interested in their health; and the health of the planet.
“No matter what you believe,” Dr. Gould said. “You can’t fool Mother Nature.”
And while there is plenty to learn here, Dr. Gould doesn’t want anyone—parents and their children especially—to consider any of this as traditional learning.
“I want to educate people without them thinking about it as education,” he said. “The minute you tell anyone, kids or adults, ‘Hey, it’s time to put away the fun and games and get to work to learn something,’ no one is interested.”
Dr. Gould, quite simply, has a message to share about health and wellness.
“But I am not telling you what to do,” he said. “I am sharing the science in a way that will allow you, at any age, to understand how the physical world around us is structured, and works.
“You can consider my work ‘Infotainment,’ as I have broken down complex biological science into easily digestible, bite-sized chunks of content expressed by brightly colored cartoons. You will be singing the words and doing the TikTok dance before you realize you understand how our bodies utilize something like mRNA, to produce proteins that keep us healthy”
Asked why he took all of this on, Dr. Gould said, “This is my life’s work. I am the right person at this moment in history to present this new scientific information that is ‘Quantum Biology.’”
Dr. Gould also references medical information that came out nearly a century ago regarding jaw and dental growth and development; and the immune system. The information, Dr. Gould said, was cast aside because it focused on vitamins and minerals rather than medications.
But its absence from learning and education, Dr. Gould continued, has resulted in millions of people having improper craniofacial growth and jaw development; and a lack of room for our 32 teeth, among other health issues.
He pointed to his own health challenges as a child and young man. These included getting his tonsils out at age 4. Another health condition that Dr. Gould struggled with was Crohn’s disease, which he was diagnosed with at age 14.
“I lost 34 years of my life to this illness, where it shaped every decision that I made,” he said. “I created a life designed around my disease at the age of 14. At the age of 48, I completely reversed my Crohn’s Disease by supplementing several key vitamins and making some lifestyle changes.”
Though he doesn’t call it medical advice, you can read his story, replete with links to scientific studies that support his suggested therapies, in his eBook, called “Reverse Crohn’s.” Click here to learn more.
“My main focus is to simply, easily and naturally allow parents to help their children have a normal jaw, airway growth and sleep,” Dr. Gould said. “It’s only in sleep that children grow and develop. We are facing a massive epidemic of pediatric sleep disorders being misdiagnosed as Attention Deficit Disorder. A child’s mouth-breathing disorder definitely affects their natural growth and overall health. Understanding the root cause of this terrifying new syndrome is critical for the future of our species.”
All of this can be traced back to Dr. Gould’s “Modern Hunters Gatherers” initiative, and his “Heroes of Light.”
Speaking of his characters, he said, “If you get to know them, you’re going to learn about science. But it’s not going to be taught to you. It’s just going to come along with enjoyment of the paradigm. This is a health and wellness lifestyle paradigm that kids and adults should be excited to join. They should be excited to join their tribe—the Modern Hunter Gatherers.”
Visit modernhuntergatherers.com to learn more.
