Canadian By Heart, Global By Vision

Image commercially licensed from Unsplash

Ottika Canada was established and incorporated in 2018 in Toronto with a vision to give everyone access to eyewear and eye care. Ottika is backed by an experience of over 20 years and a tight-knit team dedicated to excellence in sales, commerce, import and export.

Today, the company is not only scaling its presence in Canada,USA but has also taken the first step to further its global ambitions by creating a global presence.

Ottika is dedicated to bringing top-notch optical products to the world – right from the optical design process, which involves crafting a custom design for a specific lens to meeting customers’ specific needs by understanding the elements necessary to produce custom optical components/optical lenses.

That is just the beginning of their farfetched vision. Their endeavor is to give customers a wholesome experience with the ease of everyday wear; alongside luxury and sophisticatedly crafted optical products. 

With this in mind, they set up a state-of-art e-commerce website in 2020, providing high-quality, stylish and competitively priced designer eyewear at shoppers’ doorsteps.

Ottika has never accepted “good enough”, striving instead to modernize as technology advances to improve user experience. Their complimentary standard lenses promise lightweight and clear vision for lower prescriptions and all full-rimmed frames.

In addition, their portfolio also includes thinner and lighter lenses for higher prescriptions, lenses for digital protection, lenses with UV-activated transitions technology, UV-protective prescription sunglasses lenses in a variety of colors and premium coatings such as scratch resistant and anti-reflective.

Ottika Canada is proud to be one of the first authorized online sellers of designer brands such as Gucci, Saint Laurent, Balenciaga, Jimmy Choo, Kate Spade, Carrera, Boss, David Beckham eyewear, and many more in Canada.

But that’s not all. They have started ‘Share and Care’ – an initiative to give away eyeglasses to the unprivileged in growing nations so they enjoy the things that make their lives unique. For each buy, Ottika will donate an equal amount of glasses to the ones in need.

To further improve customer experience and to align with their vision of ease of accessibility, they plan to launch Ottika Express – a fully equipped vehicle with handicap-accessible facilities and provide eyewear services at the customers’ doorsteps.

Taking things a step further, Ottika is also planning to launch an app to help professionals reach customers’ doorsteps, for which they can now try products online and book appointments. Like every other initiative by the company, this will start small but will certainly grow big.

About Ottika Canada

Ottika, Canada, is located in Toronto, Canada. We have a tight-knit team dedicated to bringing top-notch optical products to the global marketplace. At Ottika, you can find premium quality designer eyewear products, and we also have our own house brands, such as Opttecc Smartwear, Ottika Care & Shades X . With success in North America, we have recently expanded our company’s presence globally and are constantly on the lookout to further improve customer experience with future plans of launching an App as well as Ottika Express – a fully equipped handicap-accessible vehicle with eyewear services at the customers’ doorsteps.

Learn more at: https://www.ottika.com

Designers From Russia and Smart Brand by Tamara Rutskaya: A Unique Approach to Media Relations in the Russian Fashion, Design, and Beauty Industry

In today’s digital world, media exposure has become critical for individuals and companies seeking to expand their reach and impact. Designers From Russia and Smart Brand are two standout brands for those looking to make a mark in the Russian fashion, design, and beauty industry.

Tamara Rutskaya is a journalist, PR specialist and owner of Smart Brand, TV presenter, VJ/interviewer, founder, and editor-in-chief of Designers From Russia. Tamara saw a need and filled it. She wanted a platform where all Russian talents in the fashion industry could be adequately documented and shine.

This, for her, was an opportunity to make sure all Russian talents, especially in the fashion, beauty and design industry are not lost in the sea of the unfamiliar and that there is adequate representation and collaboration. So, in 2016, Designers From Russia were born. Designers From Russia has grown into a successful and one-of-a-kind project — an online publication dedicated to entertaining and educating its readers on the latest news, trends, and insights about the Russian fashion, design, and beauty industry. Tamara’s interest in fashion began as a hobby, which she developed as a child, although she went to training as a lawyer in college. After that, she worked in PR and modeling before creating Designers From Russia.

Tamara’s extensive experience in the field has made her an expert in media relations, making her a sought-after figure in the industry.Designer Tamara RutskayaAs the owner of Smart Brand, Tamara has established a full-cycle PR & SMM agency offering various services to help companies increase their media exposure. Smart Brand has the expertise and tools to help brands achieve their goals, from public relations and social media marketing to event planning and influencer outreach.

Tamara’s unique approach to media relations sets Designers From Russia and Smart Brand apart. As a member of the Union of Journalists of Russia, the International Federation of Journalists, Resident in The International Society of Female Professionals, and the Russian PR Union, Tamara profoundly understands how the media works and what journalists are looking for. This allows her to create compelling media campaigns that get results.

Tamara’s expertise has not gone unnoticed. She has been recognized as one of the top 100 people in a glossy magazine, and her work has been featured in numerous print and online publications. She is also an international lecturer and TV expert, making her a well-respected figure in the industry.

In addition to her work with Designers From Russia and Smart Brand, Tamara is also a community organizer and author. She has established a lecture hall for entrepreneurs in Krasnogorsk and created a creative journalism course in Russian and English, along with a manual.

Overall, Tamara’s unique approach to media relations and her expertise and experience have made Designers From Russia and Smart Brand valuable resources for individuals and companies seeking to increase their media exposure in the Russian fashion, design, and beauty industry.

Regina Mirova: A Journey of Style, Beauty, and Creative Inspiration in the Heart of New York City

In the bustling and vibrant world of New York City, a remarkable content creator is captivating audiences with her keen eye for style, beauty, and lifestyle. Regina Mirova, an Instagram blogger with a rapidly growing following, expertly shares her passion for fashion and visual storytelling with those seeking inspiration for their own personal style and content creation endeavors.

Regina’s audience is primarily composed of individuals who appreciate weekly fashion, beauty, and lifestyle content. Her blog serves as a visual mood board, offering a treasure trove of outfit inspiration, new beauty product discoveries, and a glimpse into the essence of New York City’s culture through stunning visuals and creative expression.

Before embarking on her journey as a content creator, Regina worked as a brand ambassador for renowned beauty and fashion brands such as Chanel, Calvin Klein, Kate Spade, Swarovski, and Maybelline, representing them at various events and shows across the United States. It was her experience in the production and marketing fields that led her to pursue her passion for photography, videography, and creative content creation.

Regina began experimenting with photos and videos as an art director and producer, crafting visual concepts for other brands. Eventually, she decided to focus her creative energy on her own blog, giving birth to the Regina Mirova brand. Living in New York City has challenged Regina to push boundaries, think outside the box, and constantly evolve her artistic style. The city’s diverse fashion and beauty scenes have played an instrumental role in shaping Regina’s unique voice within the industry.

Regina Mirova

Photo Credited to: Thomas Claude Photography

One of Regina’s greatest strengths as a content creator is her ability to express herself through visuals. Her passion for the brands she collaborates with shines through in her posts, reflecting her genuine love and admiration for the products she carefully selects and recommends to her followers.

As Regina continues to evolve and refine her personal style, she finds the journey itself just as rewarding as the destination. “Don’t be afraid to take risks, try new things, and let your creativity soar because, after all, that’s exactly what makes you truly unique in this exciting and ever-changing industry,” says Regina.

With her unwavering commitment to her craft, Regina Mirova stands as a shining example of how dedication, passion, and creativity can come together to create a truly captivating brand. Her Instagram (https://www.instagram.com/reginamirova/) is a must-visit destination for anyone seeking inspiration and a fresh perspective on fashion, beauty, and the alluring energy of New York City.

Meet Arslan Sadiq: Pakistan’s Digital Media Consultant and Social Media Maestro

Image commercially licensed from Unsplash

In a world where digital media is the driving force behind most businesses, individuals like Arslan Sadiq have proven to be indispensable. As a Pakistan-based digital media consultant, social media maestro, IT expert, blogger, and journalist, there is not much in the industry that Arslan hasn’t impacted. Notably, he is the Founder and CEO of Global Hosting Service, one of the top web hosting companies in Pakistan, and has worked with several successful organizations as a consultant, including Green Entertainment, Agency 21 International, Graana, and Imarat Group.

An impressive digital footprint is a testament to Arslan’s expertise in the field of digital media. He is the Editor-in-Chief of The Post Pakistan, an online news portal that covers local and international news. He is also an influencer with over 10 million followers across various social media platforms. His social media presence is a result of his leadership roles in numerous youth organizations and his active engagement with online communities.

If that weren’t enough, Arslan is also the Alliance Leader of 100+ youth organizations, including the Pakistan Youth Activism group. He also serves as the Head of the largest IT group in Pakistan, with over 190,000 members, and as the Head of the largest Pakistani bloggers’ group with around 48,000 members. In addition, he is the Patron in Chief of the Global Youth Association and the Chairman Advisory Council of Volunteer Force Pakistan.

Arslan has leveraged his expertise in social media marketing and his vast network of followers to support many organizations. He is currently the Social Media Head of the Young Doctors Association and the Social Media Advisor of the Youth Forum for Kashmir and eBlood. He is also the Founder of Change Pakistan, a movement that aims to promote positive change in Pakistani society.

Apart from his work as a consultant and influencer, Arslan is also an accomplished IT expert. He has led the development of several websites, blogs, and forums and has provided software development and SEO services through Global Hosting Service. The company is a Gold Channel Partner of .PK registry and is currently the top seller of .pk domains nationally and internationally.

With over 170,000 followers on Twitter and over 1.2 million followers on Facebook, Arslan’s reach in the digital world is unparalleled. He has a Klout Score of about 80 and a Klear Score of about 95, indicating his high level of influence in the online community. His official Facebook ID is verified with a blue badge, and he is active on other social media platforms like Instagram and LinkedIn.

It is without question that Arslan has mastered the nuances of the world of digital media. His unwavering commitment to the betterment of his community has driven him forward in a fast-paced industry. With an impressive reach and influence it’s easy to see why he has become a natural role model for many young Pakistanis and his technical expertise has proven him an invaluable asset to many organizations. Arslan’s story demonstrates the power of digital media to bring people together to effect positive change in society. Find out how Arslan Sadiq is harnessing the power of digital media on Facebook, Instagram, Twitter, LinkedIn, TikTok, and Telegram. 

Indian Filmmaker Anant Mehra Picks up Awards for Stories Exploring the Intersection of Eastern and Western Influences

Short films have emerged as a powerful medium for artists to delve into complex themes and ideas in a concise format. Films that explore the interaction between cultural norms and existential conflicts provide a unique perspective on the timeless inquiry into the human experience. These works often defy conventions and challenge preconceived notions, cementing their relevance in cinema.

One writer-director garnering acclaim for his short films in this space is Anant Mehra. A Los Angeles-based Indian filmmaker, Mehra is making a buzz at film festivals with his movies that capture the convergence of cultures and the challenges of being human in an ever-changing world. His short films draw inspiration from his personal experiences and the vast well of Indian history and philosophy, creating a distinctive on-screen appeal.

Blending Indian spirituality and Western influences

Mehra was born and raised in New Delhi, India and his passion for filmmaking led him to Los Angeles, where he landed at the University of Southern California, earning an MFA in Film & Television Production. Mehra’s inspirations, which combine Indian mysticism and spirituality with contemporary pop culture, stand out as the defining characteristic across his body of work. 

Mehra’s unique style gets noticed

Mehra’s portfolio includes several standout short films, namely “Providence,” “Waves,” and “Where the Truth Lies.” These films exhibit his prowess in tackling complex themes and weaving narratives that blend the cultural and spiritual aspects of the human experience. 

In “Providence,” Mehra delves into the world of existential crises and self-discovery, while “Waves” and “Where The Truth Lies” explore the intricate dynamics of interpersonal relationships and the nature of male insecurity in the face of ambiguity. 

All three projects are united by Mehra’s tactful prompting of questions about identity and this unique directorial quality hasn’t gone unnoticed at film festivals, where he picked up several awards between 2022 and 2023. His storytelling style has a way of gripping viewers’ attention that gets them invested in the characters and the plot line despite the limits of what a short film can showcase – a great hook in the beginning, a well-laid-out plot that leads to the build-up, and a sweet climax at the end that leaves audiences wishing for full-length versions of his works.

Emphasizing his personal style

“Providence” has generated the most buzz, nabbing top awards at the New York Tri-State International Film Festival, Tokyo International Short Film Festival and the Dublin World Film Festival. “Waves” and “Where the Truth Lies” were also honored at the Top Shorts and American Golden Picture International Film Festival respectively.

When asked about “Providence,” Mehra highlights that the 12-minute short film’s execution is the style that is “closest to the kind of feature films” he would want to make in his career. Its multiple top awards are also not surprising as it offers a fresh perspective on the nature of the messiah complex. Despite having to capture and scope on a limited budget, Mehra’s “what if?” idea about the Indian Guru-shishya tradition has undeniably captured the attention of film experts and casual audiences alike. 

Apart from the intriguing idea and the artistic blends of camera techniques and cast performances, “Providence”also ignites a sense of introspection. “The film is essentially about the painful sacrifices we make for the greater good,” Mehra elaborates.

Projects on the horizon

On to the next, Mehra is currently writing, directing, and co-producing a short film with prominent music producer and artist Jaylien Wesley. The project, titled “A Fraudulent Existence,” further explores the nature of insecurity at the intersection of culture and identity, but this time against the backdrop of the music industry. It’s a dark comedy starring Wesley as a successful rapper hungry for critical acclaim who risks sacrificing his authenticity for a coveted interview with a revered publication.

Anant Mehra‘s work showcases his potential as an up-and-coming Indian filmmaker to resonate with audiences across cultural lines, transcending geographical limitations by tapping into universal themes and experiences. His short films give audiences a sense of familiarity with certain emotions and situations they have experienced in their own lives, as well as an overwhelming sense of curiosity about what can potentially happen next. Mehra’s storytelling has piqued the interest of cinephiles and promises to delve deeper into the exploration of spirituality and Eastern philosophies in upcoming projects.

The Scent of Her Soft Silk Scarf

A Mother’s Day Tribute

Dressing for a long day of Zoom calls with my coaching clients, there was a chill in the air, so I reached for a scarf in my closet. Rifling through the drawer, I noticed a sealed plastic bag. Unzipping it, a scarf I’d brought my mother from a trip to Cambodia ten years ago fell gently in my hands. As I wrapped the soft, robin’s egg blue silk scarf around my neck, her scent came wafting back through the remnants of her Givenchy Amarige perfume still lingering in the bag.

Winter and spring are the hardest seasons for me every year since my mother died five years ago. Between her death date, her birth date, Easter, and Mother’s Day, I am starkly reminded of just how much I miss the mother she became to me in the twilight of her life.

Donna and Mom At Restaurant
Mama died unexpectedly two weeks before her eighty-eighth birthday, the day after Valentine’s Day. If her soul had a choice as to when she departed this earth, her timing was perfect, as she would never have wanted us to be sad as we remembered her departure on the day that we honor love. Her three-day exit from a bleeding ulcer was protracted, much to the dismay of the doctors and staff in the ICU. Even though most of her organs had already shut down, her strong heart wouldn’t stop beating. I believe that’s because it opened so wide in the last two years of her life to the power of unconditional love.

Mama and I had a challenging relationship for most of my life. As a child, I was precocious, completely fearless, a die-hard tomboy, and an eclectic spiritual seeker forever curious about the world. My mother was prim and proper. A Fox News-loving Southern Baptist with an air of Southern gentility, she spent her entire life in Texas until her final months when my wife and I moved her to California as her dementia progressed.

Mama’s two favorite expressions I remember her saying often while growing up were, “Bless her heart” and “That’s not very ladylike.” The more I became my own person and not the person she wanted me to be, the harder she clamped down. The most common word she uttered in the last months of her life was, “Wow!” like a child agape in wonder as she explored an entirely different world than the one she’d known before.

One of my earliest memories as an eight-year-old was standing at my bedroom window talking to God late one night. At the time, I believed he lived in a mansion somewhere on the moon, so on the nights the moon was out, he was easy to talk to. “God,” I said, with great conviction, staring at the pink blood moon, “Why am I here in this town? I don’t think these are my real parents. Maybe you made a mistake.”

Growing up in the panhandle of West Texas, the more Mama attempted to control me, the more I rebelled. My identity was formed in direct opposition to her vision of who she wanted me to be, so as soon as I graduated from college in San Antonio, I fled to Florida to be near my fiancé, who I broke up with a couple of years before meeting with my first female partner.

Mama convinced herself that my partner was my long-term “roommate” because considering the possibility she had two LGBTQ children was too much to bear. My brother had come out in his early twenties, so in order to protect her illusion that she hadn’t completely failed as a mother, l dove deeper into my closet, moving with my partner to California a few years later for a job promotion.

I was thirty years old when I finally found the courage to come out to Mama after my partner had met someone else and moved out. I was devastated by the loss of our relationship, even though, in my heart, I knew we both needed to move on. A few months later, I met my wife and soulmate, Julie, with whom I’ve shared my life for thirty-two years.

 Julie and I seriously considered foster adopting a five-year-old boy when I was in my late thirties. When I shared the news with Mama over a catfish lunch on a visit to Texas one summer, she exclaimed, “You gave up the right to be a parent the moment you decided to be gay.” I was both furious and crushed at her response and refused to speak to her for more than a month, but still, the seeds of her homophobia took deeper roots in the tender shoots of my heart, so we never proceeded with adoption.

In her late seventies, while sitting in her Cadillac one day after a shopping trip, Mama pulled the car into the parking space, grabbed my hand, looked me straight between the eyes and said, “You know the biggest regret of my life?” Sitting dumbfounded in the passenger seat since we’d both learned a long time before that it was best for us to only engage in superficial discussions, I replied, “No. What is it, Mama?” Tears streaming down her face in the 105-degree Dallas heat, she replied, “That I tried to kill your spirit when you were a child.”

Never in a million years would I have guessed I’d ever hear those words from my mother. I gathered my wits, squeezed her hand, dried her tears with my palm and said, “Thank you for telling me that, Mama. You’ll never know how much that means to me to hear you say that. I know you did the best you knew to do at the time, and I forgive you.” That was our moment of détente when I knew in my heart that my deepest desire to have the kind of relationship I’d always wanted with my mother might actually be possible, following a lifetime of doubt.

Two years later, following my stepfather’s death, Mama was turning eighty. My brother and I decided to throw a party at her church for all her friends and a dinner party afterward for our large Irish clan at her house. A couple of weeks before I left to fly to Texas for her birthday celebration, Mama asked me if my brother and I would either leave our spouses behind or if they would come with us to the party at church, if we’d leave our wedding rings at home. Once again, I was gutted but soldiered on out of duty.

That evening, after everyone left, as Mama and I were washing dishes, she threw her arms around me, pulled me close and said, “Honey, you kids made this such a special day for me. How can I ever thank you.” As I recoiled from her embrace, every tear I had stored in my body was unleashed.

“You have broken my heart,” I sobbed. “This day, like everything else in my life, has been about you. Again, you’ve asked me to be someone that I am not. You made it clear the person I love the most in my life wasn’t welcomed here unless we pretended she was my roommate. I just can’t do this anymore. I love you, and I will always be there to take care of you because you’re my mother, but I am no longer willing to be disrespected by you anymore, and I refuse to have my relationship with Julie be negated.”

It was the most honest I’d ever been with my mother in my entire life, as I’d always feared, like a porcelain doll, she would break if I really said what I was feeling. Mama wept and finally apologized, telling me she never wanted to hurt me, then finally admitted how hurtful her actions had been. I was reminded of all the fits and starts we’d had over the course of our relationship. I’d think we’d made progress, then she’d say something that hurt me, and I’d distance myself from disappointment, a pattern we’d maintained for more than fifty years. And yet, underneath it all, there was a deep well of love we just never seemed to be able to sustain.

When she was eighty-five, Julie and I moved Mama to a senior living facility near our home in Northern California, where she spent the final twenty-seven months of her life, a time that proved pivotal to our healing. During those months, her heart opened wider, and her judgments and criticisms of me ceased. She was exposed to people and places she’d never experienced before.

Julie helped me care for her, and Mama grew to love her as a daughter. I made the commitment when she moved to be near us to keep my heart open and to take advantage of whatever time we had left, but in the beginning, that commitment was mostly out of duty. Every time I’d drop off groceries or drive Mama back to her apartment from our house, she’d call me back to the door, ask if she could hug me “one more time,” and then she’d say, “I couldn’t ask for a better daughter. Thank you for taking such good care of me.”

Three weeks before she died, while having our regular Friday night dinners at our house one night with Julie and me, Mama said, “I’m so thankful my two children found such wonderful spouses to spend your lives with. I don’t think either one of you could have made a better choice.” Again, I was dumbfounded.

At the end of her life, Mama became the mother I’d always longed for. She stopped being critical of me and started being complimentary. Her kindness towards me, which was her essence, was hidden for years by her strict cultural norms and religious beliefs but blossomed and grew. We both stopped trying to make the other person who we wanted each other to be and accepted one another for who we were, very different people with diverse beliefs and worldviews, yet deeply connected through the deep bond of love we shared.

 In those final months, we shared together, my sense of duty toward my mother transformed into devotion, as did hers for me.

When Mama was on this earth, I was her teacher and protector, and now that she’s on the other side, she’s become mine. Even though I miss the mother she was to me at the end of her life every single day, I sense she’s always with me, whispering in my ear when I need encouragement and reminding me her spirit is still present as the red-tailed hawk circles gently overhead. Five years later, she continues to remind me through the signs and symbols she sends of her continued presence as I move forward in my life without her, just like today, as I remember her loving embrace through the scent of her soft silk scarf.

About the author:  Donna Stoneham is the author of a new book titled, Catch Me When I Fall: Poems of Mother Loss and Healing (May 9, 2023). She is an executive coach, team facilitator, and former hospice chaplain who lives with her wife and rescue dogs in Point Richmond, California. Her last book, The Thriver’s Edge: Seven Keys to Transform the Way You Live, Love, and Leadwas a USA Best Book Award, a National Indie Excellence Book Award, and an International Book Awards finalist. Her work has been featured in the Wall St. Journal, Woman’s Day, BuzzFeed, The Huffington Post, and on TV, radio, and podcasts. When she’s not coaching or writing, you’ll find her playing with her new puppy, watching British television, communing with spirit and nature in a kayak, or hiking by the shore.