Mendel Cohen on How Companies Can Utilize AI to Empower Their Marketing

NY Weekly Staff on April 3, 2023

In the digital marketing world, artificial intelligence (AI) has become increasingly prevalent in recent years. AI technology provides a vast array of tools that can help marketing teams to analyze data, optimize campaigns, and deliver personalized experiences to consumers. However, the best approach to AI is to see it as an extension of your marketing team, working in tandem with human creativity to produce successful campaigns that engage audiences and achieve business objectives.

Mendel Cohen, CEO and founder of Krafted Digital, a Miami-based digital and growth agency, believes that the true power of AI lies in its ability to enhance human creativity. While AI can be incredibly valuable for analyzing large amounts of data and identifying patterns, it is human creativity that can truly drive innovation and create memorable campaigns that resonate with consumers.

As Cohen notes, “The best partner for AI is human creativity, which is what truly empowers marketing campaigns.” This sentiment is supported by a recent survey by Salesforce, which found that high-performing marketing teams were 2.2 times more likely to use AI than underperforming teams, but that they also emphasized the importance of combining AI with human insight and creativity.

At Krafted Digital, Cohen and his team use AI technology to support their data-driven approach to marketing. By analyzing data from various sources, including social media, analytics sources, and customer interactions, they can identify trends and insights that inform their campaign strategies. However, they also recognize the importance of human creativity in the process, using these insights to develop innovative campaign ideas that stand out in a crowded digital landscape.

Another critical area businesses are reaping from the immense benefits of AI, experienced by Cohen, is Predictive personalization.

Predictive personalization is an AI-driven tool that helps businesses analyze a customer’s prior purchases, search history, and other relevant data points to predict their future behavior. By understanding their preferences and needs, businesses can personalize their offerings and create a more satisfying customer experience.

This feature has been used in Streaming services like Netflix, Amazon Prime, and Spotify. These services use AI algorithms to predict which movies, TV shows, music, and podcasts a customer might be interested in. These services can keep customers engaged and satisfied by recommending the right content at the right time.

To this, data is heavily relied on, and AI makes gathering and analyzing this data even more effortless. By using AI algorithms to analyze customer data, businesses can better understand their customers’ behavior patterns and preferences. This, in turn, can help them create more personalized and effective marketing campaigns. For example, by analyzing a customer’s purchase history and browsing behavior, a business can predict which products or services they might be interested in and target them with relevant promotions and offers.

Krafted Digital has worked with various clients across various industries, including SaaS, e-commerce, healthcare, and real estate. 

In addition to their work in digital marketing, Cohen is also involved in ventures in the software industry, co-founding and partnering with numerous tech companies, including event directory startup exporite.com, and software consultancy goaider.com. This experience has given him a unique perspective on the role of AI in marketing, seeing it as a powerful tool to support and enhance human creativity rather than a replacement for it.

To sum it up, the use of AI in digital marketing can be incredibly valuable, but it is important to remember that it should be seen as an extension of your marketing team rather than a replacement for it. By combining the power of AI with human creativity and guidance, marketing teams can create campaigns that engage audiences, deliver personalized experiences, and achieve business objectives. Mendel Cohen and his team at Krafted Digital are a great example of this approach, using AI technology to support their data-driven approach while also emphasizing the importance of human insight and creativity.

Going Dark: A Gripping Tale of Betrayal, War, and Survival

NY Weekly Staff on April 3, 2023

Image commercially licensed from Unsplash

Greighton Rivera is a man of many talents. A veteran of the military, he has served his country with honor and distinction. But his passion for writing has always burned brightly, and now he is preparing to release his upcoming war fiction novel, Going Dark. This gripping and immersive story follows a team of soldiers as they navigate the dangerous landscape of war and confront the harsh realities of greed, betrayal, and a lack of regard for human life.

Although Rivera’s personal experiences serving in the military and his passion for storytelling played a role, his inspiration for Going Dark primarily stems from the harsh situations he faced in his past, including bullying during his teenage years. He has always been fascinated by the complexities of war and the human toll it takes. Through his writing, he hopes to shed light on the devastating consequences of conflict and inspire readers to think more deeply about the importance of compassion and resilience.

Going Dark takes place in today’s modern war, where the value of human life has diminished and serves as the norm. Against this backdrop, a team of soldiers is sent on a mission to extract a high-value target. But when they discover that they have been betrayed by someone within their own ranks, the mission quickly goes awry. As they struggle to survive and complete their mission, they must confront the harsh realities of war and the impact it has on those who fight it.

One of the most compelling aspects of Going Dark is its diverse cast of characters. Each character has their own motivations, personalities, and relationships, which adds depth and complexity to the narrative. The protagonist is a soldier who is determined to complete the mission despite the odds. The antagonist is a traitor who is willing to sacrifice innocent lives for personal gain. Other characters include soldiers who are struggling to survive, civilians caught in the crossfire, and allies who are willing to help at all costs.

Rivera’s writing style is engaging and immersive, drawing readers into the story and keeping them hooked until the very end. He employs various techniques to keep the story moving forward, including shifting perspectives and a nonlinear timeline that adds depth and complexity to the narrative.

But Going Dark is more than just a gripping war novel. It explores a range of themes, including the consequences of greed and betrayal, the importance of standing up for what is right, and the value of human life. The novel also delves into the complexities of war and the impact it has on those who fight it.

In conclusion, Greighton Rivera’s upcoming war fiction novel, Going Dark, is a testament to his talent as a writer and his dedication to crafting a story that is both engaging and thought-provoking. Through his writing, Rivera sheds light on the devastating consequences of conflict and inspires readers to think more deeply about the importance of compassion and resilience. Going Dark is a must-read for anyone who enjoys a gripping war novel with complex characters and themes.

Going Dark will be available soon in digital format, with paperback and hardback editions to follow soon after. Don’t miss out on this thrilling debut novel from Greighton J. Rivera.

15 Best Sites to Buy Facebook Likes (Real & Non-Drop)

NY Weekly Staff on April 3, 2023

Image commercially licensed from Unsplash

Buying Facebook likes and followers! Is it plausible? Let’sLet’s consider the premise here. It’s 2023, and competition is high. You’veYou’ve just launched your business or just begun your career as a Digital Marketer/Influencer. There’s no way your tiny baby will thrive in a traditional marketing method when there’s massive demand and competition for online presence.

So, should you invest in the slow burn of organic development or pay for prominence on Facebook? There’sThere’s no way you would forgo a terrific opportunity to grow your business.

This piece will expose you to the best place to buy Facebook likes, where you can take your business to the next level.

There’sThere’s no reason why you won’t buy Facebook likes. To give you a broader context, let’s dive in a little further. With a huge user base, Facebook is now a potential market for several products. Many small businesses have seen success due to reliable Facebook pages and accounts. Your attempt to revive and spin your social presence will get boosted massively as you invest in buying likes from the best place to buy Facebook Likes. Give your Facebook page the audience it deserves by connecting with your target audience and elevating your socials. Facebook, by far, is the largest site that houses variants of users, varied age groups, and all walks of life. Refer to this list of the best place to buy Facebook likes and kick-start your dream realization today.

Let’s get on with the Best Place to Buy Facebook Likes

Socialift

There are many companies to choose from when buying Facebook page likes online. However, if you are already here, you are close to satisfying all your Facebook-related cravings. You will gain from purchasing genuine USA Facebook likes from Socialift if you want to:

  1. Actual and active Facebook users’ likes
  2. Quick, Punctual delivery
  3. Effective customer service, increasing Facebook profile engagement, exciting bundles at affordable pricing, and more.

When you buy Facebook likes via Socialift for your Facebook page or post, you get to monitor the delivery status. The likes for which you made payments will be added instantly to the provided information, as you must supply the URL of the page, post or profile. You can thus check your post or page on the specified delivery date to see if the likes have been added. If checking causes you any trouble, you can contact customer service to have the problem fixed right away.

GetRealBoost

GetRealBoost offers real Facebook likes packages on the market that are reasonably priced and cater to customers’ demands. GetRealBoost has helped thousands of happy customers increase their Facebook likes swiftly and safely through their services. Buy affordable and authentic Facebook likes from this site today to increase your social media presence. 

They exclusively employ secure manual techniques and offer only 100% genuine, active Facebook users. To get your Facebook likes, they run several Facebook CPC campaigns. GetRealBoost exclusively uses ethical methods, so you can use Facebook likes service with confidence, knowing your account won’t be compromised or blocked. It is guaranteed that their service offering is 100% safe and secure. It is safe to say that thousands of satisfied customers have made connections and bought Facebook Likes from their site.

Stormlikes

Stormlikes ranks among the top as it does just the right job you need. Their service extends beyond Facebook likes and covers other social media services as well. You can get not only likes but also followers as well. Clients can use this trustworthy site to amplify social media spectrums.

What is distinctive about Stormlikes is its payment methods, such as Bitcoin, Apple pay, and all the major credit cards. This feature makes them unique, and a highly preferred best place to buy Facebook likes. Purchasing one of their packages will also give you an additional bonus of free weekly account top-ups. This is the ideal way to guarantee that you keep your followers after investing in them. Furthermore, the Stormlikes packages feature an exceptional 24/7 support staff, genuine Facebook users, and types of delivery- gradual or Instant, and all of these giveaways without asking for your password. So you see how terrific this site is for steady growth and optimization of your socials.

Social-viral.com

Looking for high-quality traffic? Here is your spot. They have an engaging service of authentic top-quality traffic sourced from authentic users. Social-viral also offers unique packages at affordable prices. This site is known to provide exclusive and tailored packages suitable for both small and large account holders. Their cost-effective pricing policy is an added advantage for you, making it the best place to buy Facebook likes list. You can rely on their 24/7 support team. They offer an easy and transparent checkout process making your purchase experience very satisfactory. You may rely on the retention rates by buying your Facebook likes from this site.

Trollishly

Trollishly offers extensive services that can optimize your Facebook interaction and broaden your reach. The site has several other unique features. Their service includes a 100% money-back guarantee and is less expensive than several other sites. You must remember that inexpensive does not necessarily translate to a better choice. It can result in the opposite effect as well. However, Trollishly promises quality service and genuine Facebook likes even with cheap pricing. In addition, you can get the best of Trollishly’s additional Facebook-related services, including friend requests, star ratings, and video views

Woorke

Woorke is another terrific place to buy Facebook likes. Look into their features, including- drip feed, targeted, and global likes, allowing you to control how your platform expands. With a variety of packages that allow customers to choose from buying Facebook likes or Followers, you are in for a sumptuous treat of excellent services. As you purchase Facebook likes from Woorke, you will be able to enhance your authority in your social handles and upgrade your position on the network, helping you carve a niche in the market characterized by stiff competition.

Woorke is definitely a great site to buy Facebook Likes, and it will be a testament that buying more likes equals gaining more authority to appeal to the broader audience. Furthermore, customers can rest assured that their personal and confidential information is kept secure as the checkout procedure at Woorke is entirely safe and private.

AppSally

AppSally comes with numerous added perks for businesses seeking to optimize Facebook likes or followers. Customers can pick from the array of extensive services from Facebook post likes to photo likes to followers. Buyers can avail of a series of options starting from 250 likes to 4000 likes. This platform also offers the benefit of frequent sales, where buyers can avail likes at a minimal price range. Facebook likes are typically available for up to a 10% discount. Having a quick and easy checkout process will help your business grow swiftly.

Follows.com

Follows.com has the advantage over other sites by frequently offering the best deals and discounted plan packages starting from a 10% discount on Facebook Likes. Your new Facebook page will gradually grow with followers from a marginal number to a thousand in a matter of one/two days.

On this site, you will also discover several other packages and assortments ranging from views to likes to optimizing interaction. The process to purchase is to simply choose the desired set of likes, enter your Facebook page URL and use their checkout process, which is very straightforward and viola; you can begin tracking your metrics improvement. You will not regret it as the site offers drip feed likes, and not to forget the organic and natural growth of your page.

FacebookLikes

This site helps you make your mark on Facebook with its genuine Facebook likes packages. Their service is a great help to those businesses whose accounts are new and newbies in business hustling to make it big in brand building. You get real likes and followers even from overseas accounts, which means your brand is going to go places as you buy Facebook likes from this site. Their plan packages start from 100 to 1000 likes, each with different pricing. 

SocioBlend

SocioBlend claims to give you a social media presence you have never experienced before with easier navigation of social media likes. This innovative platform makes you indulge in buying Facebook page likes as well as post likes at a few clicks away. Their services help businesses gain a wider audience base and higher retention. One of their many unique selling points is their ability to deliver likes for your page within 12 hours of your purchase. Adding to that, customers can still get a full refund in the event of the trial being unsatisfactory.

 So there you are, a completely risk-free platform to explore your chances of expanding your Facebook page. This feature surely makes this site the best place to buy Facebook likes. 

BuyLikesServices

BuyLikesServices is the best option if you’re looking for a platform that provides first-rate service along with prompt delivery. They assist Facebook page owners in buying likes quickly and easily while attracting visitors from top-notch profiles. Engagement rates will rise, and people will remember you and what you said for a lot longer

Starter and Popular are the two packages that are currently available on this platform. The Starter packages are the least expensive and offer excellent first impressions. Although slightly more expensive, the popular packages provide you access to more likes.

BuyFBPageLikes

This site engages you with its exciting service of providing pages and post likes in a unique way. Customers can even place an order for newly uploaded content, be it photographs or videos or simply a post. The package for this particular segment starts with 500 likes as the minimum base. If you wish to optimize likes for your main page, you can pick a plan of 1000 likes. Building your brand’s reputation with BuyFBPageLikes is easy and hassle-free.

SocialsUp

If you are an Influencer, here is your best friend to maximize your audience and, eventually, your business. SocialsUp offers variants of engagement options highly ideal for businesses of all sizes. Buy Facebook Likes or followers or views from one of the top social media marketplaces like SocialsUp. You’dYou’d be thrilled to enjoy the numerous packages the site offers, starting from just 50 likes for your posts or pictures or videos.

SocialWick

This site is among the most favored ones by minor influencers or beginners who are just starting out. It is a beginner’s No. 1 choice as SocialWick engages and is an excellent service for providing Facebook likes, followers or views. This site is best for streamlining all your efforts to build your brand if you are a beginner. There are records of millions of likes purchased for both pages as well as photos. Pick the number of likes you require, and SocialWick will revert to you with a specific quotation from their side to confirm your choice of package to buy Facebook likes

Viralyft

There is an immediate demand for secure payment methods and payment options as you prepare to purchase Facebook marketing plans. Start achieving unwavering outcomes while having Viralyft on your side at all times. For all of your payments, use SSL security as part of a three-step process. You only need a wide range of payment methods and affordable pricing to gain a comprehensive view of the Facebook page’s future.

The outcomes become apparent as soon as you purchase Facebook likes. The price of $18 for Facebook page likes, and $5.99 for post likes is unquestionably a wonderful value. The best thing, though, is to purchase 1000 followers for $25.99. Plans from Viralyft are always of the highest quality and have international visibility, so you don’t have to worry about connecting with people across the globe.

Get on with these best sites to buy Facebook likes and get your goals spinning.

9 Ways to Celebrate Female Impact on Women’s History Month

NY Weekly Staff on April 3, 2023

March is Women’s History Month, a time to celebrate the achievements and contributions of women throughout history. It’s also an opportunity to recognize the ongoing struggle for equality and to take action to support women’s rights. If you want to celebrate Women’s History Month at work, here are some ideas to get you started.

1. Host a Panel Discussion

One of the best ways to celebrate Women’s History Month is to give women a platform to share their stories and experiences. Consider hosting a panel discussion featuring women from your workplace or community who have made significant contributions to their fields. This could be a great opportunity to learn from each other and gain new perspectives.

2. Organize a Charity Drive 

Another way to celebrate Women’s History Month is to give back to organizations that support women’s rights and empowerment. Consider organizing a charity drive to collect donations for a local women’s shelter, a reproductive health clinic, or a nonprofit that supports women entrepreneurs. This can be a great way to show your support for women and make a difference in your community.

3. Offer Professional Development Opportunities

Women face unique challenges in the workplace, from the gender pay gap to the lack of representation in leadership positions. To celebrate Women’s History Month, consider offering professional development opportunities specifically designed for women. This could include workshops on negotiation skills, leadership development, or networking strategies.

4. Highlight Women’s Achievements

One of the most important aspects of Women’s History Month is recognizing the contributions of women throughout history. Consider highlighting the achievements of women in your workplace or industry by creating a display or wall of fame. This could include photos, biographies, and quotes from women who have made significant contributions to your field.

5. Host a Movie Night

Movies can be a powerful way to explore the experiences of women and the challenges they face. Consider hosting a movie night featuring films celebrating women’s history and achievements. This could include documentaries, biopics, or fictional films that feature strong female characters.

6. Create a Book Club

Another way to celebrate Women’s History Month is to create a book club featuring books written by women or about women’s experiences. This could be a great way to learn more about women’s challenges and triumphs throughout history and gain new insights into your own life and career.

7. Celebrate International Women’s Day

International Women’s Day is celebrated on March 8th and is important for promoting gender equality and women’s rights. Consider organizing a special event or activity to celebrate this day at your workplace. This could include a guest speaker, a networking event, or a fundraiser for a women’s rights organization.

8. Start a Mentorship Program

A mentorship is a powerful tool for supporting women’s career development and advancement. Consider starting a mentorship program at your workplace to pair women with mentors who can provide guidance, support, and advice on navigating the unique challenges of the workplace.

9. Recognize Women’s Contributions

Finally, one of the simplest ways to celebrate Women’s History Month is to recognize the contributions of women in your workplace. This could include giving awards or recognition to women who have contributed significantly to the company or industry. It could also involve highlighting the accomplishments of women in company newsletters or social media channels.

Conclusion

Women’s History Month is a time to celebrate the achievements and contributions of women throughout history. By organizing events and activities that promote gender equality and support women’s rights, you can help create a more inclusive and supportive workplace for women. Whether hosting a panel discussion, organizing a charity drive, or creating a book club, there are many ways to celebrate Women’s History Month at work and make a difference in your community.

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