Up your style game with Hollywood-inspired sunglasses by KOEYEWEAR

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Pause momentarily, and think about your favorite style icons, male or female. You’ll realize their iconic photoshoots most likely had one thing in common – a pair of killer sunglasses. You can’t go through life without owning a chic pair because they’re the perfect accessory for nearly every style. Whether rocking a leather jacket or wearing a hoodie, the right pair of sunglasses can round out your look, making you look stylish beyond belief.

One such sunglasses brand is KOEYEWEAR which provides Acetate frames for men, women, and children. They also have unisex frames suitable for anyone looking for stylish sunglasses to rock when the sun’s beaming outside. Launched in July 2022 by Omar Khamis, KOEYEWEAR is based in Dubai, United Arab Emirates. Although the brand is less than a year old, it has significantly impacted the industry, gaining considerable market share and customer praise. 

KOEYEWEAR’s success can be attributed to various factors. For instance, the company’s marketing efforts remain on point. However, most customers would agree that the company’s products are extremely distinct. For example, the sunglasses take inspiration from Hollywood-style glasses and are made using unique materials, resulting in a high-quality end product. In addition, the brand has also gained considerable recognition because of its customer service. 

Customers come first at KOEYEWEAR. The brand aims to ensure customers are satisfied and happy after every purchase. Hence, it’ll often offer discounts to customers who ask for them, even if it’s not discount season. The company prides itself on being a people’s brand. This devotion to customer satisfaction has also contributed to the brand’s reputation. KOEYEWEAR has many loyal customers who often return to purchase second and third sunglasses.

Moreover, the brand sells eyewear online and has revolutionized how people purchase sunglasses online. For example, the company’s app has a virtual try-on feature that allows people to try their sunglasses and see if a pair suits their particular face shape from the comfort of their homes using a webcam. As a result, people can rest easy knowing they’re getting the perfect sunglasses. 

If you’re looking for high-quality sunglasses meticulously crafted in Italy, KOEYEWEAR is the perfect brand for you. Some prospective customers might be worried that KOEYEWEAR is a UAE-based brand. However, the good news is the company provides worldwide shipping. In addition, the company’s premium products can help you step up your game, allowing you to round your outfit with the ultimate pair of sunglasses. 

The eyewear brand has multiple sunglasses, each named after a different city. Here are some of their other Hollywood-inspired sunglasses:

Miami

The Miami sunglasses provide 100 percent UV protection. In addition, they have an Acetate composition. These glasses are available in multiple colors, including orange, black, and off-white, reflecting the colors of the city of Miami and its renowned beaches.

Monaco

KOEYEWEAR’s Monaco sunglasses are classy and aptly named after the city-state. These sunglasses are available in multiple chic colors, including Black, Rose-gold, and a transparent frame. 

Paris

The Paris sunglasses are named after the French capital, but they’re made by Italian artisans. These sunglasses also provide 100 percent UV protection. They’re available in pink, light purple, and gold colors to reflect the Parisian lights.

Chicago

The Chicago sunglasses have always been one of KOEYEWEAR’s top-selling pairs. Aptly named after the windy city, these glasses are available in Matte black, Tortoise, and army colors, reflecting Chicago’s dark nights and skyscrapers.

These sunglasses range between $140 to $160, which some might consider on the steeper side. However, their premium quality makes them worth it. In addition, KOEYEWEAR also allows customers to finance their sunglasses by paying in four interest-free installments. If you are all set to make a statement with Hollywood-inspired sunglasses, KOEYEWEAR has the best options 

18-Year-Old Marketing Prodigy Nick Lauer Builds 6-Figure Agency in Two Months

Nick Lauer, a young Nashville-based marketer, has achieved tremendous success in just a short period of time. Just one year ago, Nick was still in high school, but now he’s hitting five-figure weeks with his content marketing agency, Short Form Empire. Nick’s agency helps coaches create engaging and high-quality content that helps them convert complete strangers into high-paying clients.

 

Nick’s entrepreneurial spirit was evident from an early age. While in high school, he started his first business, Lauer Media, a video creation and production company. He created videos for his high school, commercials for local businesses, and even worked with artists like DJ Snake. Despite his success in school, Nick knew that he wanted to create something of value and that a traditional 9-5 job was not his long-term plan.

 

After graduating high school, Nick met his now business partner, who also coincidentally happened to be named Nick Lauer. They first worked together on a mobile phone game app called Arcade Galaxy, where Nick is still the community manager and plans to launch on the app store before Q3 of this year. However, eventually they both came back to their roots and wanted to create a business around what they both knew and loved, content creation.

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In December 2022, Short Form Empire was born. The agency started reaching out to potential clients and offering their services, and landed clients almost immediately. After creating a comprehensive content strategy for their first client Josh Fear, Nick and his team generated 250,000 views, 40,000 new followers, and upwards of $20,000 from just the second video they created. This impressive case study quickly led to more opportunities for Nick and his agency.

 

Shortly after the success of their first client, Short Form Empire brought on NFL veteran, Daren Bates’, “Raw Room” Podcast as a client. When they started working with Daren and Raw Room, the podcast only had 2,000 subscribers, but in just 30 days, Nick and his team were able to grow the subscriber base to over 50,000. These impressive results opened the door to even more opportunities for Short Form Empire.

 

A marketing agency’s primary goal is to get results for its clients, and Nick and his team have been delivering on that promise. With the results Nick has achieved for his clients, he has scaled Short Form Empire to six figures in just two months. The growth potential for Short Form Empire is immense, and it won’t be long before they hit seven figures per year.

 

In conclusion, Nick Lauer is a young and driven entrepreneur who has achieved tremendous success in a short period of time. His focus on delivering results for his clients and his passion for content creation have been key to the success of Short Form Empire. With Nick’s drive, passion, and expertise, the future looks bright for Short Form Empire, and we can’t wait to see where this young marketing prodigy takes his agency next.

The Brand New Tsinghua Unigroup: After Restructuring And Its Changes

Tsinghua Unigroup

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Jonathan Richman is a German technology practitioner working in China for 20 years. While living in China, he made a long-term observation and developed an in-depth understanding of Chinese technology enterprises. But at the end of 2022, Jonathan was surprised when he found that the apartment, he was interested in buying, was built by what he believed was a technology group.

Tsinghua Unigroup has invested in real estate construction projects in many cities in China
The picture shows an office park in Tongzhou, an urban area that has been rapidly developing in Beijing in recent years

“For a long time, I had always thought that Tsinghua Unigroup was purely a technology group,” Jonathan said, “But recently, I found that both my apartment and insurance have a connection with Tsinghua Unigroup, which is surprising. It’s hard to imagine that both your insurance and apartment are provided by a company like Qualcomm.”

It is understandable that Jonathan felt confused. At least before the debt restructuring in 2021, this large group headquartered in China had often been known for its achievements in the technology field. In fact, from the start of the 21st century to the present day, the group’s business scope has gone beyond the technology industry. Tsinghua Unigroup devotes its efforts into diversified portfolios with multiple industries, such as technology, insurance, banking, and real estate.

Tsinghua Unigroup: An investment group carrying out diversified businesses

Tsinghua Unigroup was initially founded by the renowned Tsinghua University in China and is responsible for the commercial transformation  of scientific and technological research achievements in the school.

In the early 21st century, the predecessor of Tsinghua Unigroup officially changed its name till now. While Tsinghua University holds 51% of ownership and the other 49% is from Jiankun Investment owned by former real estate tycoon Zhao Weiguo, the company’s daily operation is mainly under the management of Zhao and his team.  The development strategy of Tsinghua Unigroup gradually spread from the technology industry into finance, energy, and education, as well as real estate, the type of business it started, with total liabilities, once exceeding $30 billion.

However, these investments barely paid off and resulted in the company’s cross-defaulting of about $3.6 billion worth of onshore and offshore bonds by the end of 2020. The following year, the company received a court ruling for its bankruptcy and judicial restructuring. 

Following more than a year of legal procedures, a consortium formed by Wise Road Capital and JAC Capital finally took over Tsinghua Unigroup. Tsinghua University, the capital initially representing the Chinese government, and other shareholders entirely withdrew.

“In many people’s eyes, Tsinghua Unigroup is often defined as an oriental giant technology enterprise. This misunderstanding, intentionally developed in the past, is already deeply ingrained. But judging from the data, the technology industry is only a part of Tsinghua Unigroup’s investment portfolio. By checking the group’s financial disclosure, one may discover that equity investment and real estate development account for a large proportion of total assets. Over the past decade, Tsinghua Unigroup’s capital operations in different fields have transformed the group into a multi-field investment institution.” an insider who participated in Tsinghua Unigroup debt restructuring said.

“An investment group with diversified businesses is more in line with Tsinghua Unigroup’s true status.”

Investigating the companies that have been invested in makes it easier to see the actual status of Tsinghua Unigroup. Today, Tsinghua Unigroup has invested in more than 200 entities, with businesses spanning technology, finance, education, energy, FMCG, and real estate.

Technology investment is one line of business of Tsinghua Unigroup, most well-known by the public.   It includes Unisplendour(The controlling shareholder of H3C, which is an ICT equipment provider in China)and UNISOC, which can provide mobile chipset design. Unisplendour was listed in mainland China.   According to public data, the annual revenues of these two companies in 2021 were RMB 66.4 billion and RMB 11.7 billion, or approximately USD 9.8 billion and USD 1.7 billion.

“The technology enterprises funded by Tsinghua Unigroup do have a place in specific market segments in China, but I believe it would be inaccurate to call them tech behemoths.”

Taking UNISOC as an example, compared with Qualcomm and MediaTek, which are also in the mobile chipset design field, the revenue of Qualcomm and MediaTek in 2021 was USD 33.6 billion and USD 17 billion, respectively, which is dozens of times the amount compared to UNISOC’s USD 1.7 billion. Regarding market share, UNISOC accounted for only 2.5% in 2021. Though it won the title of the world’s top five and secured in place in the Chinese market, it lags far behind Qualcomm and MediaTek in the international market.

“Qualcomm’s market share in 2021 exceeds 37%, while those of MediaTek and Apple are both 26%. The top three players together have already taken nearly 90% of the market share. Although UNISOC ranks fifth, it only secured 2.5% of the market share, which is incomparable to the market leaders”, said an investor who frequently traveled between China and the United States before. ” Most enterprises funded by Tsinghua Unigroup are built based on understanding the Chinese market environment and needs. Tsinghua Unigroup has certain advantages in the Chinese market, but in the international market, it falls far behind the tech behemoths in terms of either current position or development status.”

In comparison with the technology field, Tsinghua Unigroup has invested more in finance, education, and real estate in the past few years, but has remained low-key.

Since 2017, Tsinghua Unigroup has successively deployed the two major financial sectors of banking, and insurance. It has successively invested in a series of financial institutions including two insurance companies and a local joint-stock commercial bank that is ranked first in China and holds a complete set of financial licenses, which were obtained only by a very limited number of enterprises in China. According to data, the total assets of Happy Life Insurance and Qujing City Commercial Bank which is invested by Tsinghua Unigroup are about 70 billion RMB and 60 billion RMB in 2021 respectively.

In the education sector, Tsinghua Unigroup invested in Xueda Education a few years ago, which is an online education institution with a market value of about RMB 8 billion. However, due to the Chinese government’s change in attitude towards off-campus training, and following the policy implementation, the minimum market value of this company is only 16% of that during its heyday, with its current market value hovering around RMB 2.2 billion.

In addition, Tsinghua Unigroup has built a large number of real estate projects across different regions in China. There are residences, office buildings, and industrial parks funded by Tsinghua Unigroup in Beijing, Xiamen, Suzhou and other cities.

200 Days of Change: Shareholder Change, Long-term Divestiture, and Debt Repayment

Thankfully, Jonathan becomes not so confused now. In comparison with before, Tsinghua Unigroup takes on its real look after debt restructuring, an investment group with diversified businesses.

In the 200 days after the reorganization, the most notable change for Tsinghua Unigroup is the change in corporate identity. After the takeover by new investors, the new management team expects Tsinghua Unigroup to become a more market-oriented enterprise.

Prior to July 2022, Tsinghua Unigroup was held by Tsinghua Holdings, a subsidiary of Tsinghua University, and Jiankun Investment. The Ministry of Education of the People’s Republic of China was the actual controlling entity of the group. After the completion of the acquisition, due to the diversified shareholder structure of the acquirer, the new Tsinghua Unigroup has no actual controller.

“Tsinghua Unigroup’s background is more diversified now, its investors come from different financial and industrial investment institutions, and a small number of them are foreign investors,” said a partner of a law firm who has been engaged in international mergers and acquisitions for many years. “Diversified shareholder backgrounds can help Tsinghua Unigroup better safeguard its interests in different locations in the fields of technology, finance, education, and real estate, and also bring more opportunities for market-oriented operations.”

The second change of Tsinghua Unigroup is the divestiture of YMTC, a leading NAND flash memory manufacturer headquartered in Wuhan, a city located in central China. In 2021, YMTC was rumored to become Apple’s flash memory supplier.

During the reorganization of Tsinghua Unigroup, a consortium from Wuhan acquired all the assets of this well-known Chinese flash memory manufacturer at a price of RMB 5.1 billion and assumed relevant guarantee liabilities related to YMTC. Since then, Tsinghua Unigroup no longer has had any substantial connection with YMTC.

The large-scale liquidation of debts is another major move after the completion of Tsinghua Unigroup’s reorganization. According to the previously released reorganization draft, creditors can choose one of the three plans, and the settlement plan will eventually achieve a high-quality settlement of 95% to 100%.

According to public data and insider feedback, Tsinghua Unigroup has repaid about RMB 70 billion of debt, including RMB 60 billion in cash plus some stocks, and the remaining debt is about RMB 50-60 billion.

Next step: asset integration and debt reduction

Following the stable development of the business, some stakeholders have put forward new expectations. They hope that Tsinghua Unigroup can take more and faster actions to show its market-oriented ambitions.

However, a source told the media that stable and orderly repayment of existing liabilities will be the focus of Tsinghua Unigroup’s work in 2023.

Tsinghua Unigroup

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The source said that as a comprehensive holding group engaged in diversified businesses, Tsinghua Unigroup will continue to reduce debt as a key follow-up action. “Tsinghua Unigroup will continue to make every effort to solve the remaining debt and capital problems, rebuild its credit and reputation with a healthy balance sheet and capital management system, and restore the confidence of investors and creditors.” The interviewee expected that in 2023, Tsinghua Unigroup may further evaluate and manage its investment portfolio, sell assets, withdraw funds, and further reduce the overall debt level.

Tsinghua Unigroup’s high-end residential project is located in Suzhou, China, a 90-minute drive from Shanghai

While Tsinghua Unigroup is actively repaying debts, after three weeks of waiting, Jonathan successfully moved into his Tsinghua Unigroup apartment in southern China and has full of expectations for 2023 in his new home.