Thriving Toronto-based Coaching Company Think Meta Expands into the United States to Create Well-Equipped Business Coaches and Successful Entrepreneurs

Lifelong learning is an important notion that most successful business owners have adopted over the years. Admittedly, there is always something to learn and improve upon. Whether someone is starting out or on their wayward path to growing a business, learning is an important aspect that brings about immense value. However, there is a clear lack of credible educators and coaches in the industry, which Canadian company Think Meta hopes to change through innovation.

Think Meta is an international coaching platform for coaches and entrepreneurs. Founded in 2018, the thriving company has remarkably grown over the years, with an astounding client base of 50,000 all over the world and raking in $30 million per annum. In November 2022, the company announced its expansion to the United States in the hopes of capitalizing on the burgeoning coaching industry.

Based in Toronto, Canada, Think Meta is a premier mental health and life performance management platform that seamlessly connects aspiring business clients to expert coaches.

In a Forbes article published in 2018, market research firm Global Industry Analysts successfully predicted that E-Learning markets would reach $107 billion in 2015. Currently, Research and Markets has projected that the industry will triple in revenue by 2025, totaling $325 billion. Seeing the massive potential in the industry, entrepreneur and innovator Misha Saidov founded Think Meta to aid the massive influx of aspiring individuals making their dynamic entry into modern business education. 

Misha Saidov is also the founder of IMCP (Institute of Metacognitive Programming), championing the discipline of MCP (metacognitive programming), a unique coaching technique exclusive to Think Meta that combines psychotherapy with life coaching. The MCP modality focuses on understanding current cognition and switches unsuccessful cognitive programs to those that serve people better in achieving desired outcomes. 

Through his knowledge and expertise in dealing with people’s cognitive behaviors, Saidov developed “The Catalyst,” a learning program designed to help entrepreneurs, business owners, and business coaches of any level. To date, “The Catalyst” is the only program available in the industry that has successfully created business coaches without fail. 

As Think Meta Founder and CEO Misha Saidov explained, “The Catalyst is for business coaches who want to coach the leaders of small businesses from 30 thousand to 30 million dollars with 3 to 250 people or business owners who have burned out and are choking on the load.” 

Misha Saidov admits that the coaching process is more than just a robust structure that is easily replicated without thought. Think Meta has successfully proven that coaching is more than just a framework of ideas; it is a tailor-made process that utilizes human potential, creativity, and behavioral patterns to lead aspirants toward success and maximize their potential.

As such, Think Meta takes a revolutionary approach to equip coaches with the right tools they could use to aid others. “What I have seen to be the biggest problem of the coaching industry is that coaches are not products of their own products,” shared Misha Saidov. 

What makes Think Meta so innovative is the fact that the company actually produces results before the team is comfortable with teaching others. This translates into experience-based teaching rather than following a rigorous structure and just passing down information. 

Setting its sights on the booming US market, Think Meta is aggressively pursuing exponential growth yet again. Boasting a database of intuitive learning materials, valuable resources, and a seamless training program to boot, Misha and his team are extremely confident in the brand’s success. 

“Our training program is structured according to the principle of a coaching square, meaning that it includes all the components for successful adult education (i.e., it includes personal transformation and working and exchanging knowledge with a group of equals, mentors, and heroes),” shared Saidov. “We feel that our past success with our program, plus the current growth of the coaching market, makes this the ideal time to move forward with the company’s expansion,” he added.

Icelandic Explorer, Fiann Paul, Embarks on Record-Breaking Adventure

At the apex of self-gratification and self-expression, incredible adventures can be born. No one may know this more than record-breaking explorer Fiann Paul.

A modern-day Renaissance man, Paul lives his life at the boundaries of human performance, setting out to conquer the last “firsts” available to explorers worldwide. Paul already holds the distinction as the world’s most record-breaking explorer, but now, he’s setting out to cross the most tumultuous waters on the planet to set three more Guinness World Firsts. 

“Something can only be done for the first time once,” Paul remarks. “The ocean is like a canvas for me. These first are like brush strokes that last on this canvas forever.” 

Righting a historic wrong 

Paul’s next undertaking is the Shackleton Mission, an 800-nautical-mile journey across the Southern Ocean and the Scotia Sea. Between 1914 and 1917, Sir Ernest Shackleton led the last major expedition of the Antarctic region with the goal to make the first land crossing of the Antarctic continent. Shackleton’s mission became one of the most famous stories of survival ever recorded after his ship, the Endurance, sank during the voyage. The 28-person crew persevered, despite some dramatic setbacks. 

While Paul’s goals very much speak to his desire for self-expression and a love for exploration, he also hopes to right a perceived wrong from the original mission — the recovery of the prestigious Polar Medal for Shackleton crew member Harry “Chippy” McNish.

“Harry McNish was one of the most competent crew members, and he objectively questioned Shackleton’s expertise in a couple of critical situations,” explains Paul. “As a result, Shackleton requested that the Queen not award the Polar Medal to McNish.” Paul believes an amazing core intention to build the entire expedition around would be the rightful awarding of McNish’s medal posthumously. “He fully deserved the award, and I consider this history unfinished,” says Paul. 

Upon completion of their own Shackleton Mission, Paul hopes to restore McNish’s honor. The new crew has named their boat Mrs. Chippy, after McNish’s cat, who accompanied the original voyage in 1914. By bestowing this name on the boat, Paul feels that it will become a reminder for the team of their vision and a symbol to the world at large of their intent to right a historical wrong. 

A self-gratifying driving force 

Paul is open to acknowledging that many explorers do it all for lofty causes — charities, environmental purposes, or to inspire others. Paul’s reasoning behind his constant striving for record-breaking success is less altruistic and more therapeutic in nature.

“I would be most happy to say I do it just because I like it,” Paul says of his explorations. “I feel it is a way to express myself. The longer I live, the more I realize that self-expression is one of the most important themes in my life.” 

As a Jungian psychoanalyst, Paul is interested in shifting his interest in physical performance into artistic or intellectual pursuits. His desire to change course in his life after so much success is what makes the Shackleton Mission his final hurrah. “The best moment to change directions and charter a new course is at the peak of your career. You can use that momentum. I feel it is high time to shift my emphasis.” Paul explains. 

Acknowledging the self-gratification aspect of his work as an explorer is how Paul brings his ideas out of an ideological space and into a conscious one. His achievements in breaking records and going where few have gone before have lent him the credibility and opportunity to speak publicly about topics he genuinely believes in.

Paul sees his latest mission as a chance to practice leadership skills in a challenging environment and, yes, maybe inspire a little. “To contradict myself, I would like to encourage all people to express themselves authentically through their lives.” 

The culmination of a life of adventure 

Paul’s Mrs. Chippy team will row the Southern Ocean and the Scotia Sea, which exceeds the well-known difficulty level of the Drake Passage — an exploration slated to take 18 days. Six experienced rowers will row in groups of three 24 hours a day, changing shifts every one-and-a-half hours.

The path is precarious, at best, with waves the size of buildings, the risk of iceberg collisions, freezing winds, and sub-zero temperatures. These natural foes are ones Paul has faced in the past but respects just the same. “Pack ice on a high swell is the scariest environment that a small rowing boat can ever encounter,” he states.

But natural hurdles are not the team’s only concern. Sleep deprivation, hunger, risk of injury, and illness could also plague the mission — much like it did the original Shackleton expedition. 

A companion vessel will document Paul’s mission and serve as space for groundbreaking scientific research that Paul hopes will bring the world’s attention to the impact of human exploration on the once-pristine environment of the Antarctic. Crew member Dr. Michael Matson will lead research using digital technology in real-time to highlight the challenges facing marine biodiversity in Antarctic waters, including live-charting illegal fishing vessels throughout the journey. Though Paul’s driving force for his exploration is primarily grounded in self-gratification and personal achievement, the new Shackleton Mission still seeks to bring about goodwill and change, especially on the part of the various team members that Paul is bringing with him. 

“This is such a once-in-a-lifetime experience. A large part of my life is dedicated to addressing climate change, and it is so important never to lose sight of the world we are trying to save. I cannot wait for our amazing encounters with wildlife in the area.” says Dr. Matson.

Paul currently holds 14 “World’s Firsts” records, the highest number ever ratified by Guinness World Records. His many accolades include being the first and the only person to achieve the Ocean Explorers Grand Slam-completing open water crossings on all five oceans using human-powered vessels. He was also the captain of the only three successful human-powered pioneering expeditions into the open waters of both polar regions, where he rowed some of the world’s most extreme seas. And, in 2019, he led the Impossible Row Expedition, where he and his team were the first to row the Drake Passage.

For Paul, it’s been a life lived for adventure, pushing the limits, and grabbing ahold of opportunities. With the Shackleton Mission, he seeks to end his active exploring days on a historic note.

“When I first started my career, I felt a strong drive to compensate for something, validate something, and transform something through achieving these superhuman feats,” Paul says, “As of now, I feel I have expressed myself. Perhaps because I really did, or perhaps because there are virtually no oceans left. It will be a beautiful feeling to leave this space undefeated.” 

Investing in the Multifamily Housing Market

Real estate investing has always been a great way to make a passive income, even during periods of economic uncertainty. Now, as a probable recession looms, many will be seeking ways to make smart, savvy investments to better ride the wave of financial instability that is on its way. 

Given the turmoil within the real estate market during the last significant economic downturn in 2008, people may be hesitant to jump into real estate investments. However, as Forbes explored in November of 2022, investing in multifamily homes may just be the stable option people are looking for. The ongoing demand for affordable housing creates a recession-proof opportunity in the multifamily housing market. 

Cignature Realty is a specialty company with a long and successful track record of closing hundreds of multifamily real estate transactions. The Cignature Realty team is committed to the best possible outcomes for their clients, even amid unpredictable economic times and unprecedented historical moments such as the Covid-19 pandemic. They bring years of experience in multifamily housing investment to the table. 

The benefits of multifamily investing 

The multifamily housing market includes properties like apartments, co-ops, and condo buildings. It has long been a popular option for real estate investors for a broad number of reasons, including the opportunities for positive cash flow, tax benefits, and the relative ease of financing. 

Multifamily housing units have the potential to generate a sizable cash flow for investors, especially amid a historic housing shortage. Studies show that current multifamily vacancies sit at just 4.4% — a five-year low. Retail spaces on the first floor of multifamily units fare even better, with vacancies sitting at just 2.7%. These numbers signal the reality of a cash flow for the building owner that looks to remain positive, even amid difficult economic times. 

“In almost every case, there is a silver lining to be found,” says Cignature Realty CEO Lazer Sternhell. “In this specific case, as higher interest rates push up the cost of multifamily developments and stricter lending standards lower returns, the same trends will compel more Americans to remain renters, many in multifamily buildings.” 

Due to the reliable cash flow that multifamily housing units can provide investors, they remain relatively easy to finance. Lenders find them a low-risk investment option compared to single-family homes or single retail spaces. Investors could find more competitive terms and interest rates due to the favorability of multifamily investments. 

The tax benefits that come with multifamily investing are another common draw for investors. Tax deductions are available for one’s mortgage interest, maintenance costs, repairs and renovations, and marketing. Partnering with a company like Cignature Realty, which specializes in this area of real estate, can allow newer real estate investors to become aware of these and other tax benefits. The experts can walk investors through the ins and outs that make up the labyrinthian real estate market, leading them to the best possible financial outcome. 

A leader in New York City

Manhattan is, in many ways, the “Big Show” regarding real estate transactions. There are many options and opportunities, a high level of competition, and billions of dollars changing hands every business day. Cignature Realty has solidified itself as an expert in the New York City market, particularly in regard to multifamily investments. 

The company has focused on mastering the technology and systems necessary to navigate such a complex market. Cignature Realty has also developed a proprietary database of almost every property, owner, transaction, contact, and detail related to New York Metro multifamily and mixed-use buildings. This database is used to customize investment sales, tailoring financing to specific individual clients.

Having a finger on the pulse of New York City multifamily real estate the way Cignature Realty does is a definite advantage in a market that can be unforgiving even in the best of times. “The Cignature Realty approach is customized, informed, and proven,” Sternhell adds. 

A good bet in risky times 

Even with a market whose overall health has been touch-and-go throughout the pandemic and the burgeoning recession, multifamily investments remain a relatively solid bet. Given the demand for affordable housing nationwide, the interest in multifamily real estate investments shows no signs of waning anytime soon — and Cignature Realty is ready to apply their expertise and help investors take advantage of this potentially lucrative investment option. 

“The analyst or speculator can make up all sorts of reasons for the comeback of multifamily investing,” explains Sternhell, “but in the end, it very well may come down to the simple fact that renting is now much more affordable than buying.” 

None of us may know what is to come down the road regarding real estate, but Cignature Realty has its eye on the market and is committed to the best possible outcomes for its clients.