November 22, 2022 - Page 3 of 3

Ginni Saraswati: Motivating New Voices in Podcasting

NY Weekly Staff on November 22, 2022

Podcasting has become wildly popular in the past decade as a way to deep-dive into almost any topic while leveraging brand authority and bringing people news, hot topics, and entertainment. In 2021 alone, 80 million people in the United States listened to podcasts. Podcasting’s popularity has inadvertently created an entirely new industry, new communities and conversations and a way to access them in an intimate form of media.

Former radio host Ginni Saraswati followed a desire for entrepreneurial freedom into podcasting. Her company, Ginni Media, offers podcast creators audio production, show notes, transcription and script writing, promotional graphics and video, as well as other podcast-specific tools to help people get off the ground with their podcast ideas and continue making relevant, powerful and professional sounding (and looking) content!

“Launching a new project, like a podcast, has more chance of success when you have support,” says Saraswati. Ginni Media helps burgeoning podcasters manage the launch and production of their show with the help of someone with years of expertise whose biggest focus is on giving them the tools they need to succeed.

Ginni Media has a team of 27 remote workers who work with everyone from creative entrepreneurs to Fortune 500 companies looking to add a podcast to their media stable. Saraswati sees her podcast production incubator as a way of spreading what she values to the world at large.

“My experience of 9 to 5 was that it simply did not work for me. Ginni Media was always a 100% remote company since 2018, and it was intentionally created to be that way because I knew the way we used to work was one way to work, and there was another way to work. One that gives employees the freedom to design their day and prioritize their health and family time.”

With Ginni Media motivating new voices through podcasting and also paving the way for a new way of working (way before it was a trend), Saraswati is living her values every day and making a meaningful impact in the world.

What Drives Businessman and CEO Liram Sustiel to Be the Best at Luxury Car Rentals

NY Weekly Staff on November 22, 2022

Everyone is welcome to try their luck in the luxury car rental business and succeed, but not everyone can be as successful as entrepreneur and CEO Liram Sustiel, the owner of MPH Club, which rents out the most awe-inspiring luxury vehicles available in the market today. More than the profitability of his business, Liram has always been driven by his deep love and passion for luxury cars, an attribute he has always possessed ever since he was a young boy. For Liram, succeeding in the business is not the same as succeeding and fulfilling his dream of being surrounded by some of the world’s most jaw-dropping car models.

As a businessman, it is not enough for Liram to make a profit. He also targets to be the best at what he does, offering luxury car models that are not yet available in the United States, which adds value to the overall experience of his clients. After all, MPH Club is designed to meet the expectations of luxury automotive enthusiasts and high-net-worth individuals from across the globe.

“We rent out vehicles that normal people dream of driving. Our inventory of exotic vehicles comprises brand new vehicles from luxury brands like Lamborghini, Ferrari, Mclaren, Rolls Royce, and Bentley, just to name a few,” Liram shared. “We are often the very first company in the nation to offer these brand new vehicles for rent. In addition to our vehicle selection, we have developed a world-famous customer service experience for our clients. We are located in the heart of Miami Gardens as well as inside the Fontainebleau Hotel in Miami Beach. We also offer vehicle delivery via flatbed tow trucks to our client’s front door.”

The MPH Club fleet is currently at 80 vehicles, and Liram is determined to hit 100 cars before 2022 ends. As the leading exotic car rental company in the world, Liram is always poised to exceed the expectations of his clients. As early as now, he is already thinking of opening 20 new locations across America in the next few years.

Just recently, the company acquired several tow trucks to streamline logistics and efficiency and limit liability on the road. Liram’s new investment intends to ensure that the quality of delivery of services will continue to level up in the years to come. Liram also considers it a great feat that he was able to get the city council to rezone a property in Miami Gardens City to accommodate his need for a massive space.

Liram’s knack for entrepreneurship started when he was very young. He sold candy in grade school to save money to buy his first pair of Jordan sneakers, which his parents could not afford. At ten years old, his target was to come up with $150 dollars of profit so he could buy the sneakers. He tirelessly sold hundreds upon hundreds of candies until he finally got to buy his first Jordan sneakers. He went from selling candy to burning CDs. He even tried being a DJ at events and small parties just to make some extra cash. Little did he know that those side hustles would later become the basic training he needed to go into his biggest venture – the MPH Club.

Everyone can aspire to achieve the same degree of success that Liram has. They just need the right attitude, hard work, and determination to succeed. A lot of people want success but are not really willing to work for it. What makes Liram different is that he is never apprehensive about putting in the much-needed work in order to see his dreams come to fruition.

Scoobie Da Jeweler and His Growth and Evolution in the Custom Jewelry Business

NY Weekly Staff on November 22, 2022

Becoming business savvy has a lot more to do with gut instincts than anything else, and Aanik Adatia, also known as Scoobie Da Jeweler, knows something about taking bold steps in the business world.

Getting exposed to business at an early age gave Scoobie Da Jeweler the edge he needed to pursue success relentlessly. The jeweler was born into the jewelry business, and by his ninth birthday, he was already learning about the business from his father. The global recession from 2008 and 2010 changed the trajectory of things and spurred him to explore other avenues to carry out business.

Scoobie Da Jeweler’s business acumen was fully tested as he took his father’s business to eBay and started selling through the platform. Things started taking off as he figured out a way to ship the items through eBay and take his profit margins to a steady $10,000 monthly. He paid his way through college, landed a job in corporate America and achieved financial stability for himself, his family and his friends through business.

He got tested again when the COVID-19 pandemic hit, and the whole world was forced to stay at home. He grabbed all the equipment and computers from the office and set things up in his parents’ dining room. “All hands were on deck, and my parents were able to keep working throughout that time. It was constant 9 to 9 work, and we found ways to keep the business running despite the uncertainty in the world,” he revealed. He quit his corporate job in July to focus on his eBay business full-time. With social media mentors like Gary Vee and other accomplished entrepreneurs, Scoobie Da Jeweler has achieved massive growth, grown his social media followers, improved his marketing strategies and tripled his revenues.

Scoobie Da Jeweler no longer sees himself as an entrepreneur but as a brand, as he has partnered with many celebrities and major brands. His partnerships include two jewelry factories, NFL and NBA players and a host of SEC and ACC football players.

Despite his organic growth, Scoobie Da Jeweler has focused on delivering quality products to his clients and making the available desirable to them. As a custom jeweler, he offers a unique flexibility that many other custom jewelers do not offer. He believes that no one should break the bank to own custom jewelry as there is always a way around it. Explaining his ideology, he said: “You’re more focused on the educated part and teaching them how they don’t have to spend money on diamonds. You can grab other materials to replace the one you cannot afford and still create a stunning piece.”

Over the next few years, he sees his brand expanding its services to different parts of the world and delivering quality custom designs and excellent customer service. ”Becoming the best custom jeweler in the world is the ultimate goal, and I hope that with the quality designs we have out there, people continue to trust what we have to offer the world,” Scoobie Da Jeweler said.

Finding Inspiration on Broadway with Jessica Radetsky

NY Weekly Staff on November 22, 2022

Website: https://broadwayhearts.org/

Jessica began studying classical ballet at the age of 5 and began dancing professionally as a teenager. She has performed with The Kirov Opera Ballet, The San Francisco, and Los Angeles Opera Ballets, among others.

She lost her father to BRCA-related pancreatic cancer, and as a result became active in genetic cancer outreach and advocacy. In 2017, Jessica founded Broadway Hearts and sense then had been an inspiration to thousands on Broadway and in the world.

We had a chance to catch up with her for an exclusive interview. This is what she shared up with us.

Broadway Hearts does amazing work for the community, what’s in store for the rest of the year and into the next?

Thank you so much!We have so much going on right now! It’s wonderful. Our regular, weekly virtual hospital visits have all become holiday themed visits, and it’ll keep changing depending on the holiday. So that’s always fun. Also, we’ve just launched our Broadway Hearts Backstage program! It’s a program where we oﬀer a medically cleared child and their family a Broadway ‘experience’. We have incredible hotel and restaurant partners, and the kids get to choose their favorite Broadway show to see. And we arrange for a meet and greet with cast members, we just try to make it special and memorable. I’m beyond excited.

December and January are fun with annual holiday visits, very festive. We’re also thrilled to expand and grow our partnerships and continue our existing partnership with the Ryan Seacrest Foundation!

What is it like for you to see a Broadway performer connect with a child in the hospital? And tell us about your very first visit.

The interaction that we have with these inspirational kids is such a gift. The ability that they possess to live their lives in the present moment is an incredible reminder of what’s important! I remember one Saturday afternoon visit at the Ronald McDonald House (this was pre-pandemic, when we were still visiting in person) between our matinee and evening shows, we had a lead actress in a Broadway show sitting on the ﬂoor singing and laughing with a young child who had brain cancer. It was remarkable, such a beautiful moment. And our volunteer, our Broadway star, said that it was the highlight of her week. We get that kind of feedback a lot. It’s difficult not to feel that way, these kids just steal your heart.

Our very first visit back in early 2018! We joined the kids in a playroom at the out-patient clinic at Hassenfeld Children’s Hospital at NYU Langone, it was wonderful! We planned a Broadway singalong, with a full song list, which quickly went out the window as the kids started requesting their favorite songs. One child requested The National Anthem! It was so fun.

Broadway Hearts is deeply rooted in the connection between you and your father, Peter Radetsky. Talk to us about the close connection that you and your dad have with the performing arts and the connection that inspired the foundation’s creation?

Thank you for asking this question. It’s both my favorite question and my least favorite question, because I feel as if I’ll never find words to adequately express how wonderful my dad was, what made him so, and what he was really like.

He could take an idea and transform it into a beautiful book or a brilliant museum exhibition and make it interesting and accessible to all. He was truly interested in others, he listened and always remained curious. He was humble. There was always a glint of laughter in his eye.

I’m keenly aware of how fortunate I am, to not only have the wonderful family that I do, but to have had the fun, super close, loving relationship that I had with my father.

My folks always had music playing in the house when we were kids, and without warning, my dad would often just start dancing with me. I loved dancing with him so much. That was very much the nature of our relationship, spontaneous and fun, full of trust and balance, and very much in tune. He was one of the greatest sources of joy in my life without question.

He was diagnosed with pancreatic cancer in October of 2008, and he died in August of 2009. It was devastating. It still is, honestly. We all felt as if there was suddenly no air left in the world. After a few years, I started getting heavily into genetic cancer outreach and advocacy, and that gave me an avenue to create a tiny, tangible shift in my grief. Through that outreach and seeing the eﬀect of what giving back can do, I knew that someday I’d like to create a Foundation in Peter’s honor.

Having that to look forward to, that goal, was an incredible gift in my life. Jump ahead a few years, and I see the notice on the call board for our Make-A-Wish child

Broadway Hearts is dedicated to my extraordinary father, Peter. The music, joy, spontaneity, honesty, heart, laughter, dedication, love … these could all be used to describe my wonderful father as well. I think he would love what this has become.

Phantom of the Opera and Broadway Hearts; walk us through some of the memories that were shared over the years?

Definitely. Our volunteers that are a part of Phantom have shared so much of the show with the kids we visit, from songs, to choreography, to makeup tutorials, to backstage secrets, to funny mishaps that happen onstage. We’ve shared everything interesting that happens at the show with the kids, and they love it! It’s a diﬀerent world for them to jump into for a little while. Our volunteers from all our shows have this wonderful generosity. For example, we have a special Hamilton themed bingo we do on Presidents Day, with all our stars from the mega hit Hamilton! So, fun.

What are some of the things that Broadway Heats has in store for the rest of 2022 and more so how can others get involved to help and support, not just with donations but time as well?

We love spending time with the kids around the holidays! It’s a more difficult time for them, for sure, but we focus on all that is magical about the holidays and share that with the kids. We have an annual Christmas Eve Singalong with one of our hospitals, we record a holiday video and distribute it to our hospitals, we have multiple holiday singalongs and holiday bingo and loads of fun extras lined up. And our Broadway Hearts Backstage program is in full swing, we have a few kids receiving their ‘Broadway Experiences’ before the new year and we couldn’t be more excited to make those experiences as memorable as possible. I’m sure I speak for all the Broadway Hearts when I say that whatever we give we get back tenfold from the children, including the opportunity to be truly present and joyful.

Getting involved … of course donations are always beyond appreciated. We are a small Foundation trying to do really big things!

And we are always looking to expand our reach, connections to children’s hospitals are wonderful. We’re always on the lookout for partners, sponsors, and collaborators. Please reach out!

Visit: https://broadwayhearts.org/

Constantinos “Costa” Vorrises Successfully Expresses His Artistry in His Shirt Designs

NY Weekly Staff on November 22, 2022

Passionate visual artist Constantinos “Costa” Vorrises has always excelled in his craft and decided to explore something new during the pandemic by launching a t-shirt line bearing his unique designs. From artist quotes to sports quotes, food-themed quotes, a Greek store, and Muggsy’s Motivational tees, the San Francisco-based artist has been very successful in his latest venture, and consumers are going crazy over his creations.

The interesting thing about his shirts is even professional athletes and celebrities are drawn to them. Seeing that Costa also has a wide following, they thought of collaborating with him to create distinct designs. Some of his shirts have quotes from former professional basketball player Muggsy Bogues, which can be bought online. The project with Muggsy proved to be an exciting opportunity for Costa because he was a big fan of the athlete when he was growing up.

“I think everyone and anyone can find one of my t-shirts appealing for themselves or as a gift. Some are motivational quotes, and some are funny. I think some are good for the younger generation, and some are good for older people as well. We should all find ways to stay motivated, and when I wear my t-shirts, it’s cool when people tell me they like what they see and sometimes they have a cool story to tell me because of the quote,” Costa shared.

Interestingly, Costa confesses that he has always wanted to make t-shirts. Ever since he was young, he also loved quotes. Combining his two greatest inclinations resulted in an explosive project that is driving his day-to-day fulfillment as an artist. “I love art and sports, so I figured let’s make t-shirts with artist quotes and sports quotes. For me, I knew the t-shirts would open up doors for me, and some of the people buying my t-shirts have bought my artwork, and some are talking to me about real estate now. This is what building a brand is about – the opportunity for more opportunities,” Costa added.

Costa’s shirts can be bought for $22.99 online. Some are sold at $21.99. Some of the eye-catching quotes on his shirts include, “Art is never finished. Only abandoned.” Another shirt says, “If I knew what the picture was going to be like, I wouldn’t make it.” In his sports quotes category, one shirt says,” If you have everything under control, you’re not moving fast enough.”

Apart from being a thriving artist, Costa is also a successful realtor in the San Francisco Bay Area for the past 16 years. His experience has equipped him significantly on how to start, grow, and operate a business. His t-shirt business has been an effective way to meet people and grow his network. If anything, it has opened new opportunities for him to simply connect with people and discover more opportunities in the process.

Just like any other business venture, Costa took a risk with his t-shirt business. A lot of people are apprehensive about starting their own business for fear of failing, but Costa wants them to step out of their comfort zone and try it. Even if they do not know all there is to know about growing their businesses, they should just learn as they go, just as Costa did. In the end, it was his determination and hard work that brought him success.

How TRNDY Social Is Turning Retired Athletes into Bankable Brands

NY Weekly Staff on November 22, 2022

Being a star athlete is one thing but being influential is another ballgame entirely. The influence that athletes have is potentially worth millions of dollars, but it has to be fully harnessed both on & off the field. TRNDY Social is a premier talent agency that helps athletes build bankable assets that huge global brands desire as spokespeople and brand advocates.

Founded by Mike Visnick (CEO) and Logan Simmons (CMO), TRNDY Social is an award-winning talent agency specializing in managing athletes, helping them with their marketing, telling their stories on and off the field and building their digital and social media presence. TRNDY is also deeply involved in helping them explore potential brand deals and handling the process of ensuring that the brands are a good fit for them.

TRNDY has sparked a new movement in the circles of influential people, especially in the world of sports. Athletes have begun to see the importance of having a solid social media presence to ensure a prosperous future following their sports careers. The company boasts an impressive list of athlete partners, including Donovan McNabb, Tiki Barber, Ronde Barber, Terrell Owens, Jeremy Roenick and many more. Beyond athletes, the founders have deep-rooted relationships across many major verticals including music, television, entertainment and social media.

Describing the company’s value offering, CMO, Logan Simmons said: “We are the bridge from brands to celebrities. What we offer at TRNDY Social is celebrity marketing done the right way. Celebrity marketing means significantly more than sponsoring videos or glamorous Instagram posts. The right celebrity marketing strategy enables companies to reach their target groups in a direct way and retain them sustainably.”

Solidifying their seat at the New York table, TRNDY Social recently welcomed New York Giants legend Tiki Barber to a new strategic partnership. The former American football running back, who’s also the author of eleven books, has had notable media appearances since he left professional football. He has been featured on NBC’s The Today Show and Football Night in America/Sunday Night Football. His other media appearances include MSNBC’s Morning Joe, “Summer and Winter Olympics,” BBC’s “Super Bowl XLV,” Food Network’s Iron Chef America, “Chopped,” “Project Runway,” NBC’s Celebrity Family Feud, The Discovery Channel’s game show Cash Cab, TV show Orange Is the New Black, Season 2 of “Ultimate Beast Master with Chris Distefano, Season 12 of The Real Housewives of New Jersey, “The Morning News Program Fox & Friends, and Barber Shop on Sirius Satellite Radio. With such an impressive lineup of media work, Tiki Barber has proven to be a worthy addition to TRNDY Social’s roster and helped cement the company’s position as a reputable media management brand for celebrities.

TRNDY’s key to success is the fact that the executive team has been on both sides of the fence; they have owned consumer product brands themselves, so they know how to navigate the marketing landscape for the brands partnered with their athletes. “The hard reality of business in 2022 is that consumers forget about you if you’re not consistently in front of them. The best business in the world doesn’t exist if people don’t know it exists. Marketing the correct way is a requirement for success, and a celebrity of certain status brings instant credibility to the brand. It’s essential to connect with customers through athletes they love in today’s competitive environment,” said Mike Visnick, CEO of TRNDY Social.

“We build real communities, not just inflated numbers by forging valuable and viral partnerships between top-tier celebrities and brands.” Logan Simmons ensured. Over the next few years, the duo expects to see more celebrity and professional athletes paying closer attention to their digital brands and partnering with established companies to help them elevate their online presences.

Day: November 22, 2022

Ginni Saraswati: Motivating New Voices in Podcasting

What Drives Businessman and CEO Liram Sustiel to Be the Best at Luxury Car Rentals

Scoobie Da Jeweler and His Growth and Evolution in the Custom Jewelry Business

Finding Inspiration on Broadway with Jessica Radetsky

Constantinos “Costa” Vorrises Successfully Expresses His Artistry in His Shirt Designs

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