With over 2 billion monthly active users and every 9 out of 10 users following a brand, Instagram has become a crucial cornerstone for most brands. Whether they want to redirect customers to an online store or increase brand engagement, they rely on Instagram. After all, 70% of the shoppers visit a website after seeing in it their stories.
If you have just launched your brand or want to capitalize on the Instagram audience, you need more followers, higher brand engagement, and increased your Instagram presence; here are some practical tips and tricks for you where you will increase the changes of getting more Instagram followers from authentic companies like Instant Famous.
1. Account Optimization
Account optimization is the first thing you’re supposed to do. Whether you’re a clothing brand or a makeup brand, your Instagram account must speak about it.
Optimize everything from your profile username to Bio and Homepage to profile picture. Your Instagram profile will help you build your brand identity. Upload your brand logo to the Instagram profile picture, add your website link to your Instagram Bio, update content with relevant captions and hashtags, etc.
And if you’re using Instagram Shop, make sure to optimize the product pages and work on the overall outlook of everything. These tricks will help people identify you as a brand, and you can also redirect traffic to your website right away.
2. Do Research To Find Relevant Hashtags and Use Them
Optimize your Instagram posts with relevant captions and hashtags. First things first, hashtags work like keywords on Instagram. It will need you to find the relevant hashtags that people might be using in your niche and find the ones that convert. You should target the ones that aren’t overpopulated. Also, make sure that the hashtags are relevant to your niche; too broad hashtags won’t let your target audience find you.
For instance, using the hashtag #clothing will have millions of photos connected if you have a clothing brand. If you narrow it down to #woman_clothing, competition will come down. Keep on narrowing down the relevancy. You can also use the hashtag analytics tool to find how well your hashtags are doing. It will help you retarget and work on the ones that give the best result.
3. Get Your Content Calendar & Be Consistent In Updating Content
When you’re building your brand, you have a lot of things on your plate. It’s very easy to get busy with one thing and forget the other. But when it comes to social media marketing, you cannot risk being inactive or less engaging with your audience. If you want to get more followers, you must make sure that you’re not posting content at random times.
Planning your content calendar is also part of your branding. It’s why most brands are not posting a lot of content in a single day. Plan your content so that your followers get a daily dose that is enough to remind them of your brand.
The technique you’re going to use here to increase your followers is to find the best time when most Instagram users are looking for topics related to your niche. Consistently posting content at the right time with relevant hashtags will increase your visibility and number of followers.
4. Work On Your Brand Story
Create a consistent brand story by positioning your brand in an inspirational way. When you understand your target audience and their pain points, you will be able to highlight what inspires the audience. It can be anything from sharing how the product is curated from beginning to end or showing off how your customers feel empowered by having your product.
An example of branding is Infinix, where they’ve shared the whole process of product design for their latest phone. It’s a way to connect to their audience. You can use the same technique on your Instagram to engage the current followers and convince the profile visitors to become your follower.
5. Collaborate With Niche Influencers
Instagram Influencer Marketing will never fail to get you more followers and conversions as well. Gen Z, the most active audience on Instagram, always looks for opinions of the key opinion leaders, aka influencers. You have to find the relevant niche influencers to target the audience based on location, choices, etc.
Not just niche influencers, you can also collaborate with other brands who work in complementary niches of your brand. For instance, a collaboration of a clothing brand with jewels & accessories brand. Such collaborations work as a win-win for both brands’ audiences and bring them more followers.
6. Follow Relevant Accounts
When you create an Instagram account for yourself or your brand account, you will see suggestions to follow. If you want to get noticed by your target audience, it’s best to follow the relevant accounts; in most cases, they will follow you back. Whenever you follow a user, they will visit your feed and know about your brand. It will not only increase your followers but might result in conversions for your brand.
7. Post the User-Generated Content
User-generated content has also been a winner for the brands, with Millenials as major representatives of their target audience. It can be content like success stories from your clients, showing your brand culture shared by the employees, or third-party content(collaborations or paid advertisments). This generation not only trusts the user-generated content but is also likely to purchase from the sellers having UGC.
The benefit of user-generated content is that your existing followers get to know more about your brand. Besides, when third-party influencers, customers, employees, or Instagram users share content by tagging you, their audience and followers will visit your profile and might end up following you.
8. Instagram Marketing
Nonetheless, Instagram marketing is there for a reason. Brands must capitalize on Instagram marketing to reach out to the target audience using the sponsored posts and content. Set your Instagram marketing budget, create a clear plan, and make strategies to accomplish it.
Depending on your goals, like increasing brand awareness and getting more social media followers, create content that your audience will value. For instance, make informational content that your audience will love and follow you for.
9. Engage With Your Audience
When creating an engagement strategy, understand that it’s an opportunity to build your brand image and gain followers. All the tips and tricks we shared above are for engaging your current audience and attracting profile visitors. But if you work on engaging your current audience, they will become your brand ambassador.
Engaging your audience, followers or visitors can be through Instagram Live to share what new are you going to launch, how the process work, offering them discounts, etc. You can also do Live Q/A sessions to increase brand awareness and let your audience connect with you on a personal level.
10. Avoid Fake Instagram Followers
Most the brands make the mistake of falling for bots and fake Instagram followers when starting the social media marketing journey. It can prove the biggest mistake for your brand. Not only will your brand become suspicious, but such followers will also hurt in the long term.
When you’re marketing on Instagram, your ROI, brand engagement, and other metrics are analyzed as a ratio of total followers on your accounts. And when you have fake followers, these metrics will be a disaster for your brand as you don’t have the relevant audience from the right niche.
If an instagram account has inactive feed but 50k followers, won’t it make the account’s legitimacy questionable. Besides, fake followers can be deceiving for your profile visitors. As a result, the profile visitors are less likely to follow your account when they don’t find any engagement or brand value.
11. Share Your Instagram On Other Social Media
Sharing your Instagram account on other social media websites is a great way to increase brand followers if you already have a considerable following on other platforms. For instance, if a public figure is launching his/her brand, sharing an Instagram profile will help them get new followers/fans. Besides, a brand with a good presence on Facebook can capitalize on this strategy when planning to launch an Instagram account.
Want To Get Instant Followers?
The tips and tricks we have shared will help you get Instagram followers with continuous efforts and consistency. But you can get Instant Followers who are relevant to your niche, active on Instagram, and can help you build your brand image can be a blessing in disguise.
Instant Famous is a platform that offers its services to brands, small or big, to increase their reach, engagement, and exposure on Instagram as well as other social media platforms. We have a database of active accounts that will help you get more followers as well as increase your brand engagement on Instagram. Don’t worry; we hate bots and fake accounts as much as you.
Get in touch with our specialists to let them curate a custom solution for your Instagram account! Ask questions; we will answer your doubts; collaborate with us to make your brand bigger!
