Day: February 24, 2022

Authored by Digital Nod

Fashion has been an expression of humans since ancient times and has developed into what we call the fashion industry today. However, starting today, it would be safe to say that the industry is no longer ruled by elitist brands based solely in Paris, London, and New York. 

Rather now fashion houses are challenged with a technological boom and with that, brings in “purposely-driven” clothing brands that are dominating similar markets all over the world today. One such brand redefining the future of fashion is the Cody Chris Collection with their enduring runway fashions and Cyberpunk infused approach.

To start the Cody Chris Collection, was founded with the mission of “Designing quality fashions for everyday superstars” and has been solely committed to the idea of “acceptance” through the clothes they create!

A bit about the founder

Before I talk more about the brand, I would like to shed some light on its founder, Cody Christopher Matthieu.

The brand, its mission, and the fashion it promotes have a lot to relate with Cody’s life. Officially launched in June 2018 at Phoenix Fashion Week. Cody was chosen as one of 12-designers to participate in an annual fashion Bootcamp and was to debut a fully cataloged collection by that same October of that year!

He spent 3-years prior building brands and applying to participate in it. This opportunity shaped his brand and challenged him to build a strong localized foundation. 

I would like to quote his words to give you a small idea of his journey, “We grew as a family and helped me to think realistically. During this time in my life, I had no job and lived many days with only the change in my pocket. I think what did it for me was the day I pawned all my jewelry to buy more fabric.”

Cody’s relationship with fashion

Cody has gone from “influenced by fashion” to “influencing fashion” since then and has found new meaning to his own creations. 

The Cody Chris Collection is a testament to our current social climate and finds that the solution to many of today’s problems would be just to understand creative people overall.

As a millennial, he fundamentally believes that it’s almost the responsibility of his generation to fix what went wrong with fashion. Fashion, especially “high-end fashion,” which has somewhat created a cold and false narrative that distances us, humans, from accepting each other within shared or diverse communities. 

Introduction of the neo-kitsch aesthetic

I have a quote  by Cody to give you an idea of what the brand is trying to answer: “In the same way that baroque became rococo, is it possible for kitsch to develop into a more elaborate yet more sophisticated neo-kitsch?” He loves the rococo era in an ironically comical sense and style. 

Cyberpunk 2077 (the game) visualizes potential situational outcomes based on social events and how you (the player) is faced to press forward. The Cody Chris Collection is attempting to bring this concept to life and acts similar to the North Star leading the path as a way to adapt.

The Cody Chris Collection’s vision of the future of fashion and gives us (the audience) a choice to participate in the change.

What does the future look like for The Cody Chris Collection?

The brand has been making headlines all over, and they are getting loads of love all over the country and abroad!

They are getting featured on their second billboard in Times Square. Not just that, the collection is going to be featured for the third time in the New York Fashion Week this February and for the second time in LA Fashion Week in March.

They have also announced the upcoming launch of their fourth collection and will be featured in the Cancun Swim Week this May!

Exciting times are ahead for the brand and Cody, wishes you to join in on the fun on Instagram: @CodyChrisCollection or you can locate their eshop anytime at Codychris.com.

Finding super cool and superior quality jewellery accessories coupled with some funky outfits has been a daunting task. However, things have eventually changed. Thanks to an array of demi-fine and contemporary brands that have bridged the gap recently. Offering a variety of jewellery and streetwear fashion accessories and outfits, ‘EK’ is topping the game as one of the leading brands in Malaysia.

Whether you are pampering yourself or treating your dear one with something special, you surely cannot miss the products of ‘EK Malaysia’. Have a glance at an ocean of products and accessories on the official website of the brand, www.ekmalaysia.com and we are sure you will be impressed with their wide range of product offerings. The Silver Ankh necklace is among the top trendy and bestsellers that complement every look. 

Another favourite pick that came to our notice is the Dagger Feza necklace that you can pair with a casual tee or a sweatshirt. Besides this, the Virgil Silver bracelet is a premium product that you can add to your closet. The head honcho of this street style fashion and jewellery brand, Eric Keok brought ‘EK Malaysia’ to life in 2015. Since then, it has become one of the eminent brands among teenagers and the youth. 

Catering specifically to the millennial generation, Eric understood the market and the need for bringing streetwear fashion back into trend. In these years, the brand has successfully managed in bringing streetwear fashion into the spotlight by collaborating with influencers and content creators from different walks of life. Having accelerated its presence in the e-commerce space, ‘EK Collectio’ is even flourishing in the offline markets. 

The brand has more than 22 consignment stores across Malaysia, Thailand, Singapore and Australia. Always setting newer trends in the market, Eric’s team ensures to have thorough quality checks before the products are out for sale. “We have diverse products to offer like tees, trousers, sweatshirts, jewellery, watches, sunglasses, purses, wallets and bags to name a few. Every element and design that goes in the making is well-crafted that brings a smile to our customer’s faces”, the founder revealed. 

Moreover, to check the fancy products by ‘EK Malaysia’, visit their Instagram page ‘@ekcollectio’. We are sure that you will be impressed with the wide range of collections that they have to offer to their audience.

Raised by a single mother on welfare his entire childhood, Brad Walston had his fair share of challenges early on. He has overcome many life-changing hurdles—being homeless on several occasions, moving from place to place due to eviction notices, and living months in the dark for not being able to pay electricity bills. Brad also had to live with the only pillar of his life, his mother, who suffered from a mental disorder.

Throughout his struggles, basketball became his constant companion. He played through his high school years and was able to go to college by playing his beloved sport. With his hustle, Brad Walston became the first in his entire family to graduate from college with a Bachelor of Arts degree in Criminal Justice. He soon received a conditional job offer from the FBI. Unfortunately, the FBI rescinded his offer due to his credit rating. Still, Brad remained relentless in pursuing his goal.

Brad Walston never allowed the circumstances to drag his hopes down. He was determined to prove that he was still a qualified applicant; thus, he did everything he could to learn more about credit, credit scores, and mortgages. After spending countless hours learning, Brad started his mortgage business with two friends from high school and began teaching uneducated clients about credit for them to improve their credit ratings and, therefore, positively change their lives. In addition, Brad and his partners focused on educating their clients on how to get approved for a loan.

His next venture was opening an Airbnb business. He also became a residential and commercial real estate investor. That was the start of the serial entrepreneur’s journey to building his own empire.

Later on, he realized that he wanted more than just to help people with their financial well-being. Brad Walston wanted to serve his community in a different way. After successfully building his businesses, he pivoted his focus to become a police officer and work in the community, where he eventually built trust. Later on, Brad worked as a school resource officer to provide mentorship to the youth and volunteered for seven years straight as a boys basketball coach. Now known to many as Officer Walston, Officer Dad, or Coach Brad, the visionary is doing everything in his power to impact and empower as many individuals as he possibly can in a lifetime.

With his compelling story of perseverance and hard work, Brad Walston is indeed one of the most inspiring individuals of his time. He overcame and defied many odds to rise to the top, and now he is doing his share of impacting others, mentoring the youth the way he needed to be mentored when he was in their place. Brad aims to encourage people to work hard to reach their dreams and believe that every vision is valid, warranted, and possible.

In five years, Brad Walston aims to reach people worldwide, not only in his community. He wants to deliver motivational speeches in many venues across the country and volunteer as a coach in various youth institutions.