Day: August 24, 2021

Modern technology has created new pathways for entrepreneurship, providing accessibility to a wider set of business opportunities. One brand using tech channels in innovative ways is Mushie. The American based baby product company produces high-quality and safe essentials on an international scale. Founded in 2018 by Levi and Mushie Stambler Feigensen, the company now sells its product in more than 90 countries around the world.

As a fresh face to the baby product industry, Mushie has managed to build an internationally acclaimed brand. A major factor in the brand’s quick rise is its approach to technology. As an experienced e-commerce and marketing operator, Levi Feigenson used his skills to propel the business forward while Mushie Feigenson took the lead on company product design. Together, they created a strong team of international manufacturers, distributors, and designers.

But what really propelled Mushie to success was the company’s unique approach to social media as a strategic tool for business operations. Through social channels, the brand developed a strong presence and solidified Mushie’s reputation as a trust baby product company. In a short time, Mushie’s social following skyrocketed in number. Today, Mushie’s official Instagram account pulls in more than one million followers.

Throughout its first three years, Mushie’s social media accounts unified a diverse community of families around the world. This proves to be one of the company’s most critical assets. With strong customer loyalties and active digital engagement, customers turn to Mushie first for baby essentials.

With these tactics in mind, Mushie established itself as more than just a baby product brand. Today, Mushie’s Facebook group is the go-to resource for advice, product reviews and information—a necessary and easily accessible resource for parents.

Through these channels, Mushie holds direct insight into what its customers think, want and need. This allows the brand to expedite its research process and fine-tune products to efficiently meet their customers’ needs—a rare competitive advantage.

“At Mushie, we prioritize community engagement and our ability to bring customers into the process of making our products,” says Levi Feigenson.

When it comes to technology, modern companies will either sink or swim. Mushie has mastered the online arena, pushing past the competition with safe and eco-friendly product lines that keep customers coming back for more.

To learn more about the brand and all they have to offer check out Mushie’s website.

Commercialization in the alcoholic beverage industry has fired up a new entrepreneurial revolution amongst younger business aspirants. But the movement has also caused a drop in quality in favor of more enormous profits and faster manufacturing. The Frozen Frogs looks to challenge the rising norm by introducing a product that holds both commercial-grade excellence and top-tier quality. Their product is called the Chanmé Frosé. 

One of the more notable attributes of the Chanmé Frosé is its servings, which come in a ten-ounce (296 ml) pouch that is both durable and highly portable. As a result, it has become a popular favorite in parties across the nation and other parts of the world, especially among the younger generations. Just as important as the packaging experience is the product’s dominant taste as the frozen wine-based drink comes only from the best and purest California rosé wine. 

Frosé is a shortened version of the term “frozen rosé,” which has become more prevalent in mainstream culture. However, The Frozen Frogs looks to take that name across new borders as it pushes the products to even greater heights in the coming years. The company began after two friends came together to pursue an undeniable passion for frozen drinks and a desire to fill a void in the alcohol industry. Seeing how the prepackaged mixed drinks market had a negative and devalued perception, The Frozen Frogs looked to break barriers by starting a brand that would stand for convenience and quality. 

“Out of our love and appreciation for frozen drinks, our French genes, and the nostalgia of 1980’s wine coolers, The Frozen Frogs strive to offer only the finest wine-based drinks,” explains company co-founders Dillon Bryan and Jaxon Reily. Tangibly, people experience that through their product, Chanmé Frosé. The Frozen Frogs use top-grade products in their lineup, sourcing only natural flavors and authentic Rosé, Chardonnay, Pinot Grigio, Riesling and Sake wines. By doing so, the company looks to challenge the notion that pre-made drinks only come with artificial flavoring and watered-down wines and spirits. 

Chanmé Frosé’s name comes from the French slang, which directly translates to “awesome” or “kick-ass.” And the product lives up to that name. The pre-made drinks’ Rosé come from all over the world, including some of the most popular places like Saint Barts, Montauk, Ibiza, Tulum, SoHo, Bali, and the Amalfi Coast. Enjoying a Chanmé Frosé is pretty straightforward—you simply have to chill it until entirely frozen, squeeze the contents into a slushy consistency, then either drink straight from the pouch or pour into a wine glass to enjoy. 

The up-and-coming alcoholic drink has been most popular amongst millennials recently but is slowly building a solid following amongst other segments. Various wine and beverage critics have picked up on the Chanmé Frosé and left mostly raving reviews for the better part. 

The Frozen Frogs hopes to up its game more in the coming years and build on what success it has already achieved in record time. The alcoholic beverage company looks to deepen its product line and give more clients drinks that will surpass their expectations upon the first sip. 

Learn more about the Chanmé Frosé and The Frozen Frogs by visiting their official website and Instagram profile.