Day: July 7, 2021

Profits and customer satisfaction are vital to a company’s growth, but the efforts will go to waste without proper guidance. Business analysts play an essential role in helping companies grow, bridging their gaps and improving efficiency. However, hiring one can prove to be financially draining as most companies cannot meet the cost. Steven Czyrny came up with the solution to help other companies by creating The Analyst Agency.

The Analyst Agency is a Buffalo-based operation and strategic consulting firm specializing in comprehensive qualitative and quantitative market research, business analysis, marketing, and technology advisor services for various clients. The company was founded in 2011 by Steven Czyrny, who saw that other businesses struggled in acquiring the services of business analysts.

“I wanted to create an affordable way which would help companies improve their internal processes and support intelligence gathering by outsourcing these areas,” Czyrny shared, “These skilled professionals can ensure the client can take advantage of their services and make their businesses more agile.”

With a background that blends marketing, sales, research, and business process improvement, Steven Czyrny has worked with over seventy-five companies, helping startups and multimillion-dollar corporations. He has launched new companies, managed complex projects, and discovered new markets and strategies while collaborating with some top advertising and consulting firms.

The Analyst Agency initially started as a boutique digital marketing company that continued to expand its services until it was rebranded in 2017. Its name was the most practical solution available, given the team’s background in business analysis. Business analysis is a relatively new and growing research and professional disciple that involves identifying business needs and determining solutions to critical problems. The company has globally partnered with PR and Digital Marketing agencies to help provide valuable data and cost savings, opening new markets for the Analyst Agency and making it possible to provide data on a local level. This broadens the media coverage nationally within a specific country. The Analyst Agency offers a variety of market research, from primary research services to secondary research services. Czyrny and his team ensure that their clients are presented with key takeaways that can be used to improve their business in the long run.

Since its genesis, the agency has expanded branches in Canada and India, giving them the edge over similar companies.

“Since we are a US-based agency, we have a firm knowledge of the markets and the processes needed to help out clients here,” Czyrny revealed, “Canada has similarities, but it poses different regulatory challenges that need to be navigated carefully. We think many global enterprises will be expanding to Canada so it is an important area for us. India is a new and emerging market, and we believe many businesses will take outsourcing from China and other markets and put into India due to its attractive costs, political environment, and skilled labor force.”

While there were only a handful of companies that delved into market research, more have joined the fray from the SME and MSME sectors and turned towards market research to understand their consumers better.

Over the years of service, The Analyst Agency has become an award-winning market research firm. Steven Czyrny hopes to see his company providing its services to companies that do not get attention from large research companies. He plans to extend his knowledge and expertise to non-profits, women and minority-owned businesses, and startups that have yet to receive any capital injections. Czyrny is also optimistic about developing custom services for these entities to help them in their journeys. 

Learn more about the Analyst Agency by visiting their official website.