All gas no brakes: The Falcon Motor Group story
In 2013, after quitting his sales and marketing job, Victor decided to pursue his dreams of owning a business. Victor took a risk and purchased his first vehicle at an auction through his friend’s dealer’s license at the age of 21 with only $1500 to his name. That purchase cost him big time. Fast forward a few years later, Victor started to get the hang of the business, merging into higher mileage luxury vehicles like BMW, Audi Mercedes. “I struggled at the beginning trying to figure out myself and what I wanted to gain out of the car business and decided I wanted to have a niche and focus on selling European cars.”
In 2017, Victor Falcon opened up his own dealership and service shop, and Falcon Motor Group was created. He opened a shop on a dirt lot and sold about 20 cars a month all by himself. He was a one-man show doing everything from sales, calls, ads and even detailing cars. At the time, he couldn’t afford to hire anyone. His father decided to quit his job to help him with operations, and so, therefore, he cashed out on his 401k (about 60k) and gave Victor the money to purchase more cars. Victor states he always had a vision of selling high-end exotic cars in an indoor showroom, but at the time, it seemed impossible. In 2019, Victor was finally able to make his dreams happen and opened his first indoor showroom.
In 2020, he was searching a co-part auction with his best friend Will, looking at a salvaged Audi r8, wishing one day he would be able to afford a car like that. His friend Will introduced him to a client of his, Eric Elbaz, who was a big car collector and a successful entrepreneur who blew up in the real estate business with his partner Eric Voss. After initially meeting, we decided to go into business together and fast forward to now 2021. At the age of 28, he and his business partners own one of the largest exotic showrooms in central Fl, and their business has expanded nationwide, selling vehicles to customers all over the USA. It didn’t happen overnight. They had many ups and downs for the first six months, but they continued pushing and worked day and night to make the dream happen, and now they have six employees and do about 3 million dollars in revenue every month. His biggest takeaway from all this is to take a risk and work hard for what you want because as long as you do, the sky is the limit.
