By: Under30Founder

We recently had the pleasure of connecting with Serena Novikov, a rising star in social media and content creation. Serena graciously shared her insights and experiences with us, offering a glimpse into her journey from model to influencer to streamer. Here’s a recap of our conversation:

Serena, thank you for taking the time to chat with us today. Could you start by telling us a bit about yourself and how you first got started in the world of social media?

Serena: Of course! It’s great to be here. My journey into social media began around three years ago when I decided to explore the potential of these platforms as a means of sharing my passions and experiences with a wider audience. Starting with modeling shots and daily posts, I gradually built a community of followers who resonated with my authentic approach. From there, my journey evolved organically, leading me to explore new opportunities and avenues for content creation. Additionally, I’ve noticed a shift towards more immersive and interactive content, especially with the rise of live streaming platforms like Kick. Engaging directly with my audience in real-time has been incredibly rewarding and has opened up new opportunities for deeper connections.

Transitioning from one platform to another can be quite the endeavor. Can you share some insights into your decision to move from TikTok to Kick?

Serena: Certainly! The decision to transition from TikTok to Kick was driven by a desire for a more immersive and interactive experience. While TikTok allowed me to share short snippets of my life, Kick provided a platform for longer-form content and live interactions with my audience. It was a natural progression that allowed me to deepen my connection with my community and explore new avenues for content creation.

Building a successful career in the digital landscape undoubtedly comes with its challenges. Can you shed some light on some of the obstacles you’ve faced along the way and how you overcame them?

Serena: Absolutely, navigating the ever-changing landscape of social media comes with its fair share of challenges. Building a loyal and engaged audience amidst the noise of the digital world was certainly a hurdle. However, I found that staying true to myself and my values, and consistently delivering content that resonated with my audience, was key to overcoming these challenges. Additionally, keeping up with algorithm changes and staying relevant requires adaptability and perseverance, but it’s all part of the journey.

Beyond your current successes, what are some of your future plans and aspirations in the industry?

Serena: Moving forward, I’m excited about the opportunities to expand my reach, diversify my content, and forge meaningful partnerships with brands that align with my values. Ultimately, I hope to continue making a positive impact on my community and leaving a lasting legacy in the digital landscape. My goal is to inspire others to embrace authenticity and pursue their passions with dedication and resilience.

Collaborations play a significant role in the influencer industry. Can you share some insights into your approach to collaborating with brands and the importance of trust in these partnerships?

Serena: Absolutely, collaborations are a crucial aspect of my work as an influencer. When partnering with brands, I prioritize authenticity and alignment with my values to ensure that sponsored content feels genuine and resonates with my audience. Trust is paramount in these partnerships, and I strive to maintain open and transparent communication with brands to ensure that our goals and expectations are aligned. Building and nurturing trust with both brands and my audience is essential for long-term success in this industry.

And finally, Serena, as you continue to evolve and grow in the industry, what message do you have for your audience and aspiring influencers?

Serena: My message to everyone out there is simple: Stay true to yourself and your passions. In a world of curated content and filtered images, authenticity is more important than ever. Don’t be afraid to be vulnerable, to share your real experiences, and to connect with others on a genuine level. And remember, success is not defined by numbers or metrics, but by the impact you make and the connections you forge along the way.

Our expanded conversation with Serena Novikov provided more profound insights into her journey and aspirations in social media and content creation. Her commitment to authenticity, trust, and genuine connection inspires her audience and aspiring influencers alike.

Published by: Nelly Chavez