By: Neo Innovations LLC

This article has been curated with the expertise of Waleed Najam and his team at NEO Innovations. Their extensive experience in eCommerce has led to significant achievements in the industry. The success of NEO Innovations can be attributed to their meticulously curated lists and standard operating procedures (SOPs). We collaborated with them to develop this article and compile the invaluable eCommerce conversion checklist. This comprehensive list encompasses all the methodologies they employ throughout the buyer’s journey, from the homepage to the thank you page. Their holistic approach ensures that every aspect of the customer experience is optimized for success.

This blueprint is completed based on the customer’s journey from home page to thank you page. Each process in a customer’s journey is monitored and optimized based on thousands of customers’ data. Each point being discussed is going to result in increased conversions. 

Beginning from Home Page

The home page of an e-commerce site should create a strong first impression with a professional, uncluttered design that clearly highlights the main products and follows a straightforward visual hierarchy with no extra information. Site-wide offers like “Free Shipping” should be prominently displayed at the top, using urgency and scarcity triggers. The value proposition should be clearly stated with a tagline or welcome blurb. High-quality graphics should enhance the visual appeal without using clip art or model pictures. Visually prominent CTAs like “Shop for men” and “Shop for women” should be above the fold with relevant copy like “Start shopping.” Special deals, offers, and the main benefits of shopping, such as “Vegan friendly” or “Not tested on animals,” should be highlighted near the top. The success of NEO Innovations stems from their strategic emphasis on these elements, ensuring a positive user experience and increased conversions.

Important product categories should be shown first with descriptive photos, and special category pages like best-sellers and sales should guide users into shopping mode. A short list of key products with links should be included, along with options to contact the store via live chat, email, or phone. The page should show recently viewed items for returning visitors and share the founders’ story, mission, and vision. Social proof should be provided through customer reviews, store ratings from authoritative sites, awards, trust-badges, and logos of news sites, blogs, or celebrities that have featured the product. Additionally, user-generated photos from platforms like Instagram can further enhance credibility and engagement. NEO Innovations integrates these practices to build trust and foster a loyal customer base.

Category Page

A well-optimized category page should offer sorting options such as price, best-seller, new items, popular, or discounted, with the sorting feature located in the top-right corner. Clear (sub) category names ensure easy navigation, using a grid view for image-focused products and a list view for attribute-focused products. The exact number of available products should be shown, with a page description for SEO purposes. Users should remain at the same vertical position when navigating back from a product page. NEO Innovations’ expertise ensures these features are implemented to enhance user navigation and satisfaction.

Each category page should display 3-4 products per row, highlighting trending, very popular items at the top. Additional product photos should appear on hover, maintaining a consistent image style for better scan ability. Product cards should show important information, including title, prices, discounts, review counts, star ratings, short descriptions, and available variants. A CTA button should encourage users to view the product page, with scarcity indicators for limited stock and clear markings for out-of-stock items. Badges on product thumbnails (e.g., “Fast delivery,” “Best-seller”) enhance visibility, and email notifications for out-of-stock products should be available. NEO Innovations’ strategic layout and design techniques significantly improve user engagement and conversion rates.

Prominent and easy-to-use filters, especially on mobile, should be provided, showing popular options at the top and only relevant filters for each category. Filters should auto-update in real-time, remain sticky for easy access, and include relevant selectors like color swatches and price range sliders. NEO Innovations ensures these filter options are optimized to enhance the shopping experience and ease of product discovery.

Product Page

An effective product page should have sticky navigation that includes the product name, image, sections, availability, prices, discount, and a CTA that hides when scrolling down and reappears when scrolling up. It should offer customer support options like live chat or phone numbers, include breadcrumbs, and allow email notifications for out-of-stock items. NEO Innovations’ design ensures these elements are seamlessly integrated to provide a smooth and informative user experience.

Product titles should be descriptive and visually prominent, with subtitles highlighting key benefits using power words. The image gallery should feature an attractive main photo, various additional photos, thumbnails, videos, and navigation arrows, supporting swipe actions on mobile devices. The main CTA should be the visible element with a “cart” icon, and product variants should be accessible on mobile with sufficient white space. Interactive selectors should update the gallery image and price in real-time. The page should display localized units, a size chart, and feedback once a product is added to the cart. It should also highlight logos of news sites, blogs, or celebrities that provided PR exposure, and detailed customer reviews. NEO Innovations’ attention to these details helps in building credibility and enhancing user trust.

Offer clear quantity discounts near the main CTA, suggest relevant cross-sell and upsell products, and use urgency and scarcity triggers. Show recent views and purchases, highlight charitable contributions, and include a “Visitors who viewed this product also viewed…” section. Ensure the product description is easy to read with a single-column layout, grouped information, and bullet points. Use accordion sections for lengthy content, highlight benefits in section titles, and show all included items with photos. Include customer FAQs, readable technical specifications, product comparisons, usage instructions, and embedded reviews or social media screenshots for authentic feedback. These features, implemented by NEO Innovations, ensure a comprehensive and engaging product page.

Landing Page

An effective landing page should guide users directly to checkout or upsell pages, bypassing the cart. It should feature sticky navigation with product details, availability, prices, discounts, and a CTA that reappears when scrolling up. Exclude outgoing links and provide customer support options like live chat or phone numbers. NEO Innovations’ landing page designs are tailored to drive conversions efficiently.

Product titles should be descriptive and prominent, with subtitles highlighting benefits. The image gallery should have an attractive main photo, zoom capabilities, multiple product photos, videos, and mobile swipe support. The CTA area should be the visible, featuring a “cart” icon. Ensure product variants are accessible on mobile, with real-time updates and size/color reminders. Place the price and additional charges near the main CTA, offering express payment options and installment plans. Highlight benefits like free shipping and product availability. Showcase logos of news sites, detailed customer reviews, happy customer photos, star ratings, and video testimonials. Use urgency and scarcity triggers, display quantity discounts, and offer cross-sell and upsell products. Highlight recent views, charitable contributions, and include a “Visitors who viewed this product also viewed…” section. Ensure the product description is easy to read, structured for scanning, and includes benefits, FAQs, technical specifications, comparisons, and usage instructions. Embed reviews or social media screenshots for authenticity. NEO Innovations’ strategies ensure landing pages are both engaging and conversion-focused.

Cart Page

An effective cart page should be clear and uncluttered, using urgency triggers like “Your items are reserved for 10 minutes” to encourage quick action. It should highlight how close users are to free shipping or discounts and retain items when users return. Display essential product details (title, image, variant, quantity, price) with correct images for selected variants. Allow quantity changes, easy removal, and show expected delivery dates and scarcity triggers like “Only 1 item in stock.” NEO Innovations’ clear and concise cart design enhances the user experience and reduces cart abandonment.

Provide easy contact options (live chat, email, phone) and clear information on returns and assurance, opening external links in pop-ups. Include a hidden coupon code field and offer inexpensive upsell/cross-sell products with urgency and discounts. Allow saving products for later. The subtotal should be prominent near the main CTA, along with estimated taxes and savings. The main CTA, “Proceed to a secure checkout,” should be the prominent element, duplicated at the top and bottom, with a lock icon on a gray background and a trust badge like “Verified by Norton.” Display alternative payment options (PayPal, Amazon Pay) and installment methods (Klarna) with clear terms. Include a secondary “Continue shopping” button. NEO Innovations’ expertise ensures these elements are effectively integrated for a seamless shopping experience.

Checkout Page

An effective checkout page should allow guest purchases, provide clear progress feedback, and prevent users from starting over if errors occur. It should show a clear order summary before purchase and include a trust badge with reassuring copy. Remove outgoing links and ensure the privacy policy is easy to find. Offer contact options like live chat, email, or phone, and make the main CTA prominent. NEO Innovations’ checkout processes are streamlined to enhance user convenience and boost conversions.

To boost conversions, include an upsell step and order bumps priced under $3, and use urgency triggers like “Your items are reserved for 10 minutes.” Allow users to log in to avoid re-entering information, simplify password selection, and ensure easy password recovery. Forms should be simple, with essential fields, and suggestions. Request email first, allow users to check “billing address same as shipping,” and use visual prompts for credit card details. Implement inline validation, auto-complete, and save input data if users leave and return. These optimized forms, as designed by NEO Innovations, ensure a smooth and efficient checkout experience.

Thank You Page

A well-designed thank you page should clearly state the successful completion of the purchase and congratulate the user. It should summarize the order details, including the items purchased, and provide information on the package arrival date and delivery service. 

Other than this, a thank you page should also mention categories and upselling items that convince buyers to purchase more. Another important thing is to offer an upselling discount code over a specific item and customers can proceed for the next checkout.

Published By: Aize Perez