Within the digital marketing and ad tech industries, not only is standing out from the competition challenging, but finding success can be a ruthless journey. Nowadays, the Internet has grown borderline obsessed with cheaper, faster content, making it more difficult than ever for serious digital marketing professionals to gain solid footing. Successful entrepreneur and investor Eric Mitchell Porat has found a way to grow his enterprise — buying and selling websites with success, ethics, and dignity. Of course, the road to becoming a prominent figure in the business and ad-tech startup market has not been easy.
Porat discovered his passion for groundbreaking technology trends at an early age. Using his steadfast determination and impeccable skills, he developed a knack for building and scaling business ventures regularly. Combining his abilities, Eric Porat was brought to the tip of the digital realm and back again multiple times. The now highly regarded entrepreneur has enjoyed vast accomplishments throughout his years, including qualifying for the Maccabi Olympics in soccer and tennis. The motivated Porat won a gold medal in tennis, helping his school’s team win nationals. This event showed the first traces of his admirable ethics as he raised more money for the team than any other donor.
Never shying away from a challenge, Eric Porat dove head first into the world of technology upon earning his bachelor’s degree in CIS from Baruch College. Porat built his first website in 2005 and saw the challenges mount as his online endeavor needed more traffic. This prompted Eric Porat to experiment, trying his hand at every social and search traffic optimization method he could locate across the web. Facing insurmountable trials and tribulations and a difficult road through trial and error, the forward-thinking entrepreneur worked three solid years, determined to grow his first website.
Eventually, his site reached 70,000 visits monthly, attracting an unexpectedly high offer. Eric Porat realized that building a website from the ground up was not the optimal way to approach his future. Instead, he learned much more effectiveness could be found in purchasing smaller to medium websites with proven traffic and then scaling them. Since discovering this method, Porat has bought and sold over 100 websites using Flippa, which has surpassed $800,000 in transactions.
Of course, website optimization and sales would only have a motivated spirit for a long. Using his vast experience in digital marketing channels and online advertising and his deep understanding of market failures, Eric Porat ultimately determined that he could curate and build products to solve many of the problems advertisers face. Porat acquired the web-based analytical platform GeoIQ in January 2016. The platform proved capable of helping advertisers track and optimize media purchasing campaigns. Eric Porat oversaw product development but maintained his focus on acquiring more customers for the platform.
Following his incredible success with GeoIQ, Eric Porat founded Vayg Holdings, LLC in 2019. His business model was to lease subdomains from authoritative websites, analyze their traffic, and provide nearly invaluable insights. Porat also founded One Acquire Media and previously launched an e-commerce technology product with a genius core concept— a web crawler that automatically scans thousands of brands’ websites. Porat has since sold this project for a large sum in 2020 and is now focused on investing in the future. Eric Mitchell Porat has since taken the decentralized storage network Filecoin and raised over $200M for the project. Today, he continues to revolutionize the digital marketing landscape.
Published by: Holy Minoza
