FirstHive, the world’s first full-stack customer data platform, recently announced the expansion of its leadership team. Vishnu Bhavaraju will serve as the company’s Chief Growth Officer and Sanjay Mehta has come onboard as Vice President of Global Marketing & Alliances.
“We’re very excited to have, both Sanjay and Vishnu on board. Their depth of experience, knowledge and management capabilities will complement our growing team of seasoned executives,” said Aditya Bhamiditpaty, Founder and CEO of FirstHive.
Bhavaraju brings with him an experience of 21+ years across various consulting and sales leadership roles. Prior to joining FirstHive, Bhavaraju served as ‘Director-Industry Solutions’ at Microsoft India Private Limited. During the course of his career Bhavaraju worked with MNCs such as Oracle, EMC and TCS. Bhavaraju holds Masters in Computer Applications from Andhra University and an Executive MBA from IIM Bangalore. Additionally, he is the founding member of a free counselling helpline called “Phone-A-Counsellor” and in his personal capacity provides free career coaching to underprivileged youth. At FirstHive, Bhavaraju will focus on driving revenue growth and company success via customer acquisition & activation, sales optimization, customer retention and referral in the funnel.
Mehta brings 25 years of experience as a seasoned marketing professional and strategist to FirstHive. He will be driving profitable growth & market share increase globally for FirstHive through marketing initiatives and strategic alliances. Mehta has worked for tech giants such as IBM, Hewlett Packard, Motorola, and Cisco, as well as, top-tier global consulting firms and tech start-ups in Silicon Valley. Mehta holds professional certifications and advanced degrees as a CCIE, CPA, and MBA.
FirstHive is a full-stack Customer Data Platform (CDP) that enables consumer marketers and brands to take control of their first-party data from all sources, both online and offline, and enables highly personalized campaigns that drive conversions. As an enterprise connects all its digital channels & marketing tools to their FirstHive account, a proprietary Machine Learning algorithm is then used to rapidly build unified customer identities. With these data rich unified identities, brands are able to optimize marketing choices around – content affinity, audience selection, channel preference & time of nudge. FirstHive acts as a single system of intelligence within the enterprise’s marketing and analytics ecosystem. Founded in 2016, FirstHive is an Atlanta headquartered company with operations and customers across the US, India, and ASEAN.
