Image source: Hasbro Pulse Twitter
While the NBA is no stranger to the NFT space, they are set to make another significant impact with the Starting Lineup toys.
Hasbro is relaunching the Starting Lineup line of sports toys with optimizations for the inclusion of NFT trading cards.
The draft restarts with the biggest names in the NBA, including stars like LeBron James and Stephen Curry.
The line of sports toys has exploded since the 1980s, with Hasbro offering collectible toy versions of athletes in various sports.
More than two decades after the last mass production, the company is now revitalizing the brand with expensive new releases that come with NFT Trading Cards.
Toy giant Hasbro recently opened pre-orders for the first of the new line of toys.
Featured athletes include two of the biggest stars (LeBron James and Stephen Curry), as well as Giannis Antetokounmpo and others.
The Hasbro toy
Hasbro Starting Lineup toys feature 6-inch (15 cm) figures that are significantly more poseable than the original.
However, they also come with a hefty price tag: $50.
The purchase price includes the toy, the stand, and a package with a Panini NFT trading card.
Panini’s trading card brand has its own private blockchain network.
Panini has previously released digital NFT maps based on the NBA, NFL, and Ultimate Fighting Championship, among other sports leagues.
Each NFT collectible card associated with the toy in the starting position has different levels of rarity.
While a buyer can get a regular NFT card, there is also a chance they will own a rarer red, green, or blue edition with slightly different graphics.
Each player has a gold NFT limited to one card in the entire suit.
It remains to be seen if the NFT rarity on the Panini secondary market produces higher resale prices.
With the success and demand for rare NBA TopShot NFT in the past, the NFT chase could be a convincing aspect of the new promise of starting value.
The toy was announced at the start of this year in collaboration with toy retailer giant Fanatics.
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