Image source: Mac World
While advertisements have been more of a nuisance in recent years, Apple could be taking a new direction by implementing ads on its native apps.
Reports emerged that Apple plans to integrate ads on apps exclusive to the brand’s app store.
Bloomberg’s Mark Gurman released a report on the Power On newsletter saying Apple has been testing the addition of ads to search results on the Maps app.
Gurman believes that Apple maps will update to show more ads on the search UI.
He also cites that Apple’s Books and Podcasts apps could also see ads appearing on their storefronts in the future.
Gurman expects iOS to become a more ad-supported UI in the future.
While the marketplace already has a few, Apple plans to proliferate ads into the Today tab and pages for individual third-party apps.
With reports emerging from several outlets, Apple could reportedly create a cheap, ad-supported tier for its exclusive streaming service, Apple TV+.
Apple TV+ currently charges $4.99 for its monthly subscription.
As of now, the streaming service is generally ad-free, with Friday Night Baseball live streams being the only exception as it plays commercials.
Apple has long been known to be on the hunt for new ways to expand its ad business.
Earlier this year, Insider reported that research firm Omdia’s analysis showed Apple’s ad business grew by a staggering 238% in 2021, generating almost $4 billion in revenue from advertisement alone.
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