No Result
View All Result
New York Weekly
Friday, March 31, 2023
  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact
  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact
New York Weekly
No Result
View All Result
SUBSCRIBE
  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact
Menu
  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact
Search
  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact
Menu
  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact
Search
Close
Menu
  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact
Search
Close

BuzzFeed co-creator Jonah Peretti believes AI can enhance work, not replace writers

by Hector Morgan
February 13, 2023
in Technology
BuzzFeed co-creator Jonah Peretti believes AI can enhance work, not replace writers

BuzzFeed and Peretti take a unique stance on AI

Image source: Financial Times

Buzzfeed: When it comes to the holidays, most people would be eager to finally take a break, an escape from work, but some occasionally choose to delve deeper into work.

For Jonah Peretti, the BuzzFeed co-founder and chief executive, the holidays allowed him to familiarize himself with artificial intelligence.

Peretti is one of those eager individuals who want to try out the latest and greatest technologies.

Over the years, he has become familiar with how AI runs and people’s prediction of how it has the potential to revolutionize the media industry.

It is no surprise, as BuzzFeed has utilized AI through the years.

Late last month, Peretti sat in his California home to probe into how the developing AI writing tech could be utilized in BuzzFeed’s DNA.

The news

During a Thursday interview, Jonah Peretti shared that he and a few colleagues prototyped how technology could be used to enhance interactive articles and hallmark quizzes, to name a few.

Peretti said he had fun in the process, adding, “It started to feel like we were all playing.”

Their process (playful work, he described) later led to multiple Google docs filled with implications of how BuzzFeed and the tech could build into the platform.

The documents also talked about how Peretti could extend it to other formats.

Announcement

The experience prompted Jonah Peretti to make an official announcement on Thursday, saying BuzzFeed will collaborate with ChatGPT creator OpenAI.

The partnership allows OpenAI to help create content for the audience while moving AI into the “core business.”

According to Peretti, he understood how people might read the news and conclude that BuzzFeed was replacing humans with robots.

However, he insisted that it wasn’t his vision for the technology despite predicting other companies taking that path.

“I think there are two paths for AI in digital media,” said Peretti.

Read also: OpenAI and Microsoft confirmed to continue partnership

“One path is the obvious path that a lot of people will do– but it’s a depressing path – using the technology for cost savings and spamming out a bunch of SEO articles that are lower quality than what a journalist can do, but a tenth of the cost.”

“That’s one vision, but to me, that’s a depressing vision and shortsighted vision because in the long run, it’s not going to work.”

He continued, saying:

“The other path, which is the one that gets me really excited, is the new model for digital media that is more personalized, more creative, more dynamic – where really talented people who work at our company are able to use AI together and entertain and personalize more than you could ever do without AI.”

In other words, Jonah Peretti envisions AI as a tool to help improve his employees’ work, not just as a replacement.

BuzzFeed quiz

The company cited the BuzzFeed quiz as an example of what Peretti wants to happen.

Humans write questions and responses for the users based on their input.

However, with AI, staffers could make questions while the software develops highly personalized answers for the users.

For example, a user would take a quick quiz while the AI creates a short RomCom content with the data provided.

“We don’t have to train the AI to be as good as the BuzzFeed writers because we have the Buzzfeed writers,” Peretti explained.

“So they can inject language, ideas, cultural currency and write them into prompts and the format.”

“And then the AI pulls it together and creates a new piece of content.”

A different path

Jonah Peretti isn’t interested in using AI to replace human journalists for news articles.

He cited the tech outlet CNET taking such action to terrible results.

“There’s the CNET path, and then there is the path that BuzzFeed is focused on,” said Peretti.

“One is about costs and volume of content, and one is about ability.”

“Even if there are a lot of bad actors who try to use AI to make content farms, it won’t win in the long run,” he continued.

“I think the content farm model of AI will feel very depressing and dystopian.”

Tags: AIBuzzFeedBuzzFeed newsCNETFeaturedJonah PerettiOpenAI
Hector Morgan

Hector Morgan

Hector Morgan is a serial entrepreneur and digital branding expert. Hector has worked with everyone from public companies to fortune 500 executives.

Next Post
1899 canceled, Netflix continues string of cutting shows off

1899 concludes after one season, Netflix cancels show

Science

Oil paintings with egg yolk, an underrated study

Entertainment

American Jesus finally reveals first look of Netflix series

Entertainment

Shang-Chi hinted to return to the MCU sooner than later

Technology

Apple thieves are evolving, iPhone passcodes are the new targets

Politics

Hunter Biden story suppression was mistake, says Twitter executives in hearing

World

Israel erupts in mass protest after Gallant’s dismissal

U.S

Paul Rusesabagina returns to the United States

Education

Hiking opens doors to physical and mental health benefits

Entertainment

Red Death: who is Flash’s latest villain?

Politics

Extremist group members charged for plotting an attack

New York Weekly

© 2022 New York Weekly.
All Rights Reserved
A News Anchored Network Publication

Navigate Site

  • Terms and Conditions
  • Privacy Policy

Follow Us

No Result
View All Result
  • Home
  • Politics
  • World
  • Business
  • Science
  • Entertainment
  • Lifestyle
  • Technology
  • Health

© 2022 New York Weekly.
All Rights Reserved
A News Anchored Network Publication

NY WEEKLY

  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact
Menu
  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact

LEGAL

  • Terms and Conditions
  • Privacy Policy
Menu
  • Terms and Conditions
  • Privacy Policy

FOLLOW US

  • Twitter
  • Instagram

SUBSCRIBE:

SUBSCRIBE TODAY
© 2023 New York Weekly. All Rights Reserved
  • Artist Weekly
  • Atlanta Wire
  • California Gazette
  • California Observer
  • CEO Weekly
  • Celebrity News
  • Chicago Journal
  • Coin Week
  • Economic Insider
  • Entertainment Monthly News
  • Entertainment Post
  • Famous Times
  • Influencer Daily
  • LA Wire
  • Market Daily
  • Meta Digest
  • Miami Wire
  • Music Observer
  • Net Worth
  • NY Weekly
  • NY Wire
  • Portland News
  • San Francisco Post
  • Texas Today
  • US Business News
  • US Insider
  • US Reporter
  • Voyage NY

NY WEEKLY

  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact
  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact

LEGAL

  • Terms and Conditions
  • Privacy Policy
  • Terms and Conditions
  • Privacy Policy

FOLLOW US

  • Twitter
  • Instagram

SUBSCRIBE:

SUBSCRIBE TODAY

© 2023 New York Weekly. All Rights Reserved

  • Artist Weekly
  • Atlanta Wire
  • California Gazette
  • California Observer
  • CEO Weekly
  • Celebrity News
  • Chicago Journal
  • Coin Week
  • Economic Insider
  • Entertainment Monthly News
  • Entertainment Post
  • Famous Times
  • Influencer Daily
  • LA Wire
  • Market Daily
  • Meta Digest
  • Miami Wire
  • Music Observer
  • Net Worth
  • NY Weekly
  • NY Wire
  • Portland News
  • San Francisco Post
  • Texas Today
  • US Business News
  • US Insider
  • US Reporter
  • Voyage NY

NY WEEKLY

  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact
  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact

LEGAL

  • Terms and Conditions
  • Privacy Policy
  • Terms and Conditions
  • Privacy Policy

FOLLOW US

  • Twitter
  • Instagram

SUBSCRIBE:

SUBSCRIBE TODAY

© 2023 New York Weekly.

All Rights Reserved

  • Artist Weekly
  • Atlanta Wire
  • California Gazette
  • California Observer
  • CEO Weekly
  • Celebrity News
  • Chicago Journal
  • Coin Week
  • Economic Insider
  • Entertainment Monthly News
  • Entertainment Post
  • Famous Times
  • Influencer Daily
  • LA Wire
  • Market Daily
  • Meta Digest
  • Miami Wire
  • Music Observer
  • Net Worth
  • NY Weekly
  • NY Wire
  • Portland News
  • San Francisco Post
  • Texas Today
  • US Business News
  • US Insider
  • US Reporter
  • Voyage NY