As the new year begins artists across the world are trying to make their mark, it seems that new music has been dropping left and right. It can be hard as a fan to find new artists and songs that reflect your inner musical taste, especially given the amount of music being released everyday on platforms like Spotify, Apple Music, and Youtube. I have been attempting to find new artists that resonate with me and that deserve more attention on the national and even international stage.
During my search for new up and coming talent I came across a young artist that goes by the name Kidd Rifft. He is from Birmingham, Alabama and has been making music since 2018. Starting a huge wave in 2021 with the release of his hit song “Colors” he has shown no signs of letting up. To start off the new year he just dropped a new music video on Youtube titled “Alphabet Baby ft. Alyssa Jane” and it is a must-see. A smooth melodic record that gets you in your feels on the first listen.
Kidd Rifft gets intimate on this new track. He shows us a side of himself that fans have been waiting to see from him, opening up about his deep emotional feelings and getting immersed in his storytelling as an artist. The song features Alyssa Jane, who comes in with truly beautiful vocal patterns. The two of them make an incredible duo, and honestly I hope this is not the only track we get to hear from these two up-and-coming artists.
In the modern era of music good songs are not enough to make a true impact, you need to master multiple elements of the business in order to develop a true brand vision and lasting career in music. Kidd Rifft is showing us this exact intention with the release of this music video. Adding a visual element to a track like this makes him stand out amongst his competition, and shows fans labels and investors that he is serious about music as a career not simply just a hobby. His song is available on major music platforms such as Spotify, Apple Music, and SoundCloud. The artist is also on TikTok.
The visual on this track is extremely well done, it is shot very professionally and adds to the story that Kidd Rifft already has told in the record. Having a visual artist who can help bring your vision to life is essential in 2022 for any artist looking to make a career in music. If you like slow R&B/ Pop tracks with killer production, I suggest you give “Alphabet Baby” a listen on whatever platform you stream music and also watch the music video on youtube.
Kidd Rifft is making waves across the music industry with the release of this new music video! Make sure you check him out, and follow him on social media to keep up with all things Kidd Rifft.
