Matthew J Phillips was born and bred In South Wales, UK. He recently turned 19 years old. Not the best at school, he always saw himself as the type to do something on his own once he reached the right age – not go the 9-5 route. He was heavily into fitness and weight training at the age of 16, documenting his progress on Instagram and grew his personal brand within the fitness industry to 50,000+ organically and rapidly. Everyone laughed at him at school, and everyone thought that what he was doing was stupid and strange. But he knew that he struck gold with the opportunity that he had. Sponsorship opportunities started coming around, and it was clear to him that his future would not be to attend some college and work as an employee.
Matthew decided to leave school and become a Qualified Personal Trainer to add more credibility to his brand on social media and become a self-employed trainer. His parents were very supportive and purchased the course for him. And so he passed with flying colors, it was then that his father helped him look around for Gyms to work as a self-employed personal trainer.
The plan was a dud since most gyms were charging near to £500 per month to rent floor space. After doing the math and factoring travel costs and more, there was no way It would have made sense for Matthew at the time. Days after looking around with his father, he gets a random YouTube ad pop up.
The ad was of some 17-year-old talking about a laptop lifestyle. Sharing how he’s making money online using platforms like Instagram. Matthew was hooked. He ended up purchasing the advertised course, where he discovered how to monetize his following that he had built on Instagram using digital products and coaching. “Doing his own thing” was starting to come to light, and soon people would stop laughing.
Matthew made a website and started selling fitness PDF’s around hypertrophy (muscle growth) and made his first £400. The weeks went by, and soon he started to enjoy the whole process of lead generation and sales more than the fitness coaching itself. Fitness started to become more of his personal thing, not his brand.
Through trial and error, he created a cold outreach framework that must be combined with his free coaching call strategy. When paired, books the calendars solid with sales calls. It was at this point that one of Matthew’s clients who was 18 years old at the time went from $0-$2,788 per month (In 21 days), with a brand-new coaching business using Matthew’s outreach strategy for himself.
Matthew identified the three common struggles that coaches, consultants and mentors have and integrated it into his programs. Struggle 1: The offer and sometimes finding the correct niche. Struggle 2: Consistently generating organic leads + Booking sales calls through attraction marketing and outreach. Struggle 3: Closing over the phone. He cites the solutions to these 3 struggles as the 3 pillars that one must achieve to succeed in any given industry.
Pillar 1: Mouth-Watering Offer Creation. If you have a problem with creating an offer your niche dribbles for and will happily whip out their credit card and swipe that thing until their wrist falls off, Matthew has you covered! Maybe you’re looking to become a coach but simply can’t pinpoint your niche in the first place to even start creating an offer. Matthew has you covered!
Pillar 2: Organic Lead Generation. If you have a Sahara dry desert pipeline of leads and a calendar so empty, it makes you buy 2 large bags of kitchen paper and wipe your eyes dry clean. Matthew has you covered! His sole priority is to get you to a place where leads throw themselves at you 24/7 for your mouth-watering offer. This way, you never really have to lift a finger ever again. Although Matthew does show his clients how to do cold outreach properly using his framework, clients can accelerate the call booking/lead generation process even further.
Pillar 3: Closing Over the Phone. If you sweat at the thought of making sales calls, stutter, mumble and stumble over your words, Matthew will have you closing like the Wolf of Wall Street in no time. He does this by creating a tailor-made custom sales framework, showing clients how to handle objections, breaking down sales calls, and more.
Matthew believes that there is no “one size fits all” carbon copy programs that coaches should follow. Every coach, consultant, and mentor are unique. The three pillars are the very foundation of a business, and if there is a single issue in any of the pillars mentioned, success could be hindered greatly. That’s where Matthew J Phillips and his team come in.
Snag yourself a 1-1 call with Matthew himself here: www.matthewjphillips.me/1-1