Experts have declared that if you cannot embrace technology in the modern world, you have to be ready to embrace failure. Today, social media has evolved into one of the most powerful marketing tools for modern businesses. Traditionally used as a recreational and communications platform, social media has now grown to become a dependable source of income for many. With this in mind, people are always trying to improve their social media standing to attract more followers. Fabian Kumpusch, a Dubai-based, widely traveled cryptocurrency trader, spoke with us about what alterations people can do to improve their social media standing and engagement.
Fabian Kumpusch has had an inspirational journey from being formally employed to becoming a self-employed crypto trader having the freedom to travel wherever he wants at his convenience. Fabian believes that setting up one’s social media accounts for interaction with followers is a major step towards success in the digital age. “Online interaction with your target audience and prospective clients makes it easier for you to understand their needs and expectations,” he says. “However, where many people go wrong is by ignoring their followers once they start gaining a substantial following.”
According to Fabian Kumpusch, social media content creators ought to familiarize themselves with the latest trends and events. “No one wants to be left behind. For instance, if there is a viral online challenge doing the rounds among netizens, you should participate in it so that you are at par with the rest,” he adds. “This trick also works to build one’s social media presence as an individual or a brand and help them interact with potential clients.”
Fabian Kumpusch further opines that content diversification is an important ingredient for social media success. “Mix it up,” he states. “Don’t restrict yourself to videos and vines only, and post the occasional motivational story or DIY tips.” The 23-year-old cryptocurrency guru adds that this serves to widen an individual or brand’s follower base, which, in turn, improves their chances of a good social media standing.
Fabian also stresses the importance of posting unique and original content. “Most content creators often borrow ideas from others, resulting in not-so-interesting content. People should brainstorm and come up with new and original ideas which the intended audience has never been exposed to. Remember, being unique is what makes people stand out,” he says.
Social media is here for the long term, and everyone is encouraged to embrace it. While becoming a social media success is, by no means, an easy task, people can employ various strategies to make the process easier. Here’s hoping Fabian Kumpusch’s insightful tips take you one step closer to social media supremacy.