Almost every day from every corner of the world, people see upcoming artists. All of them have one goal: to pursue their passion and captivate audiences with their talents. While some are stuck spending years on the sidelines, Najeeb Yaqub Al-Amin, best known as YaThatIsAll, has captured music lovers from various countries since the early age of 17.
YaThatIsAll is among the few artists who has the guts to challenge existing norms and set their own trends. The artist goes beyond being a follower, being one of Chicago’s top Afro hip-hop rappers. He carves his path instead and lets his talent guide him. The rapper has worked with big-name artists in the Chicago rap scene as well as those coming from the international landscape.
Many would say that YaThatIsAll is the ultimate performer. He sings, produces, raps in three languages, choreographs, mixes, and masterfully records his creation. The artist also writes songs in multiple genres. He is also an expert in playing the guitar, drums, and keyboard. Truly, YaThatIsAll is a significant threat to other upcoming artists because he embodies a world-class performer’s capacities.
YaThatIsAll has collaborated with the Nigerian pop star 2Face. He has also worked with Chief Keef, one of Chicago’s rap legends and host of various productions. This makes him the perfect artist to bridge the gap between Chicago’s somewhat notorious rap scene and the fast emerging AfroPop/AfroBeat Craze sweeping the industry. Throughout his career as an artist, YaThatIsAll has disrupted the idea of what a rapper should be. He embodies a genuine creative spirit with his poetic lyrics, combined with his skills in acting, writing, producing, and songwriting. With the skills he has, the rapper lets his track illustrate what he has experienced in life.
To propel his artistry one step further, YaThatIsAll is releasing a comic book style fan art. It will show the stories of his mixtapes to give them each a unique face. They will soon grace his Instagram account and website. The project intends to launch each of the rapper’s songs with a corresponding comic panel. This is in line with his trademark called Akata Music Afrobeat Rap style, which was previously showcased on his singles “The Trailer” in 2015 and “Hold On” in 2018.
Over the years, YaThatIsAll has been mentored by the likes of Peeda Pan, Eedris AbdulKareem, JB Ross, Rick Duberceau and Ola Joseph. He watched as they built brands and pushed boundaries. This inspired him as an entrepreneur. Also, he has rubbed elbows with some of the biggest names in the industry, getting stamps from HipHop legends like Fredo Santana and Lupe Fiasco. Seeing how they made their mark in the industry motivated him to continue building his brand and take his journey.
YaThatIsAll is personifying the music industry’s diversity and the need for American made Naija Pop/HipHop in the Music industry. He envisions using his platform to promote his diverse cultural background. He sets an example as an African-American, not born into a first-generation African family but raised in Africa nonetheless. A legit trendsetter who is making actual waves in the industry.
Indeed, with his unique way to exhilarate listeners with his wordplay and culture-rich beats, YaThatIsAll is changing the music industry’s course and sets the tone for many more American Based artists looking to produce afrobeat rap for years to come.
To learn more about YaThatIsAll, visit his website.
Opinions expressed by NY Weekly contributors are their own.