As the spread of the coronavirus struck different parts of the world, governments from around the world implemented quarantine lockdown measures and social distancing protocols to curb the infection rates. As such, it forced people to find means to entertain themselves while maintaining a connection with other people. Since then, TikTok has become a staple in every day, with TikTok followers covering various age groups.
One of the fast-rising TikTok users is Emilio Bernot, who has a following of 900,000 people. The TikTok videos he made went viral, and this allowed him to grow a more extensive reach of fellow users. Aside from generating skits and short clips for TikTok, he also directs music videos for artists such as Paul Wall, Fredo Bang, and Slim Thug.
When he was just 15 years old, his mom enrolled him at Fusion Academy, where he took a photography class. After a couple of weeks, he learned that he had a passion for it and found that the creative process of photography is quite enjoyable and exciting. Still, in that year, his friend contacted him to do a shoot for a rapper, Scotty Mcthottie, which turned out to be a music video. He learned a lot from that experience and found it fun to do, so he later decided to venture into producing music videos.
He first started doing skits at 14 and uploading them to his Instagram account. At 16 years old, he began creating funny videos that circulated a bit on Instagram. By October 2019, he discovered this popular new social media platform called TikTok, where a massive following is not required to get more views as long as the user creates and uploads good content. This inspired him to try exploring the ins and outs of being a TikTok user.
TikTok allowed him to get creative with his videos while having fun at the same time. This app helped him reach his creative potential to the fullest. After every short clip that he produces, it gives him a deep sense of fulfillment, which inspires him to do better with every video. Earning a vast audience motivated him further to shell out good quality content videos that aim to entertain the avid watchers.
His experience with TikTok made Emilio realize that he had a knack for directing, and one of his goals is to collaborate with other artists, shoot music videos for musicians, singers, and rappers, and produce short advertisement clips for brands and companies. He also sees himself diving into the Youtube world and creating useful yet creative videos and tutorials. One of his dreams also involves trying to land a spot in the acting industry.
What sets him apart from other directors is that he lets the artist have a say in the process because his life philosophy is about pleasing the client. He allows artists to be hands-on and involved with the project, and in that way, it ensures an excellent outcome for the music videos.
To have more details about his kind of aesthetic, his videos on TikTok are great examples of his artistry.