TikTok has become immensely popular, especially in the time of the COVID-19 pandemic, when people are locked up in their homes and try any diversion to pass the time and ease the anxiety brought about. A short-form video sharing and streaming app, it is home to thousands of influencers and millions of users worldwide, with over 87 million app downloads as of 2020. With such a massive user count, it comes as no surprise that there are many opportunities to monetize it. With Adamm’s skill and affinity for business, he grabbed the opportunity and is currently enjoying the fruit of his labor.
Rapid Launch Media is a company in the TikTok promotion industry, with the specific objective of popularizing the music of its client artists. Using the client’s music, the company creates trends, which they then have their partner influencers hype up even more, usually resulting in the virality of the trend, and therefore the song.
Kolors by Monte Booker, LMK by Lil Xxel, and Stunnin’ by Curtis Waters are some of their most successful projects, with 12 million, two million, and one million videos made for each song, respectively. Thanks to Rapid Launch Media’s effective strategy, these artists experienced a rapid rise in their follower counts in social media and stream counts for their music.
They are arguably the best performing in terms of efficiency. Once the client agrees on the creative direction for their music, Rapid Launch Media gets right to work, and results are produced sometimes in as short as 24-48 hours after closing deals with influencers. This is especially beneficial for artists who are working on a short time frame.
When this company was created, it was for the simple objective of earning decently as a side hustle during the pandemic. Then again, things do not always go according to plan, but not always for the worst. Rapid Launch Media not following the plan is possibly the best thing to happen to this company, as instead of earning decently, it raked in the money and went from a single man’s side hustle to a company with three employees working full-time in order to cope with the increasing demand. Given the direction it is going, it is expected to earn well more than a million dollars in revenue by the time the year 2020 ends.
Adamm Miguest, who just goes by his first name “Adamm,” created this company with nothing but his camera and his skills. With more than ten years of experience in the field as a digital media specialist, he had been working with social media influencers, and later TikTok content creators, doing photo and video shoots. His success story serves as an inspiration that one can build a company from scratch, and have it prosper as long as the concept is good and the deliverables are to the satisfaction of the client.
In as short as five months and as young as 27 years old, Adamm has built his company from scratch successfully. Through his story, he hopes to inspire people that nothing is impossible, and as long as you have the knowledge and the skills to back up a profitable idea.