Andrew Highlifeflo Flores grew up making music, which is not a profession that many people encouraged. Many people made music a hobby, and if they were lucky, they made some money. There was not much prospect there for a career path in music. Coming from South City did not make things easier for Highlifeflo either, because the chances of getting into the spotlight were slim. However, that did not deter him from his dreams. He had an innate love for music, and he was hell-bent on making it happen for himself.
In 2010, at the age of 14, he started recording until he got an internship. Then he went to college to major in audio production, but the entire structure around studying for a career in audio engineering was not something he wanted to stick with. From an intern, he would need to become an assistant engineer before becoming the head engineer. He did not exactly have a problem with working his way up, but he had the abilities and skills; so why not get to work right away?
He eventually opted to create his own path while he was in college. He set up a studio in South City with equipment worth about $300 in his grandfather’s house, and he got into the business officially. His routine was 8 hours in class and 8 hours recording artists, and he did this for a whole year non-stop. Soon, he began to gain traction, and local artists began to book recording sessions with him. He used proceeds from that to invest and upgrade his studio. He started getting his big break when records produced by Highlifeflo started playing on radio stations in the Bay Area.
When he graduated from college, he had made enough money to move his studio to a more commercial location. And two years later, the song he recorded titled “Valentino” by 24KGoldn, became the first platinum-certified hip-hop record to come out of San Francisco. Highlifeflo’s Audio Production Services LLC has grown in only a couple of years to become the most booked studio in the Bay Area.
The story of Andrew Highlifeflo Flores is one that proves that a dream, once conceived, can be achieved with the right efforts. Highlifeflo’s Audio Production Services LLC caters to recording artists, music producers, and audio engineers. Andrew has some engineers working with him in-house, and they all work together to ensure that all their clients get the best music production and engineering possible.
Andrew Highlifeflo Flores has always wished to build a brand of his own. And with Highlifeflo’s Audio Production Services LLC, he is building a brand, etching a signature sound in the minds of people, and making history with laudable milestones. He has already achieved a platinum-certified record, and he believes it is going to be the first of many. There will be more Highlifeflo studios springing up in different locations, and he plans to give back to the community too.
Highlifeflo’s is proof of a brand that was built from the ground up without a guide or template to follow. Andrew hopes other people like him can get inspired to pursue their dreams regardless of any limiting factors around them.
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