Staying true to its name, Global Tour Creatives, more commonly known as GTC, is the world’s number 1 leading tour creative entertainment agency. Having worked with some of the top-selling sold-out tours all around the world, GTC is a tried and tested expert in helping artists reach their audiences through effective and well-thought-out creative marketing assets in TV, Radio, Digital and OOH.
Thanks to their ability to produce effective creatives coupled with rapid worldwide distribution, GTC is recognized by people from both the entertainment and advertising industry as the best at what it does. From sold-out concerts to book tours and even stage productions, GTC has done it all and is always there to help more artists and brands promote their work.
The company boasts an impressive portfolio of clients, with artists like Eagles, Lady Gaga, Ed Sheeran, Ozzy Osbourne, Enrique, Jennifer Lopez, Bon Jovi, Aerosmith, Kanye West, Harry Styles, Imagine Dragons, Shawn Mendes, P!nk, Blake Shelton, Luke Combs and Beyoncé, all looking to GTC to help promote their tours.
GTC has been the creative force behind some of the world’s best-selling tours and residency’s, including recent Grammy Winners Billie Eilish (“When We Fall Asleep” Tour) and Ariana Grande (Sweetener World Tour), music legends Diana Ross (Diamond Diana Tour), and Christina Aguilera (The Xperience – Las Vegas Residency), Lady Gaga (Enigma – The Las Vegas Residency), Joe Biden (American Promise Tour) and even former First Lady Michelle Obama (An Intimate Conversation with Michelle Obama). In 2017 alone, Global Tour Creatives produced more than 26,000 promotional materials for its clients, including 6,000 TV and 9,300 radio spots, 9,700 print ads, billboards, and digital banners.
Not just an expert in crafting promotional materials for sold-out events, GTC also helps deliver optimal results to their clients’ businesses. Just recently, based on the 2020 Mid Year Touring reports by entertainment website Pollstar, GTC scored the number 1 leading creative agency by servicing an incredible 40% of the Top 50 North American tours in the First Quarter of 2020.
Spearheaded by 3 Irishmen: James Hyland, Russell Treacy, and Lee Walsh, GTC launched in both Dublin and Los Angeles in 2010. Now proven experts of marketing tours all around the world, Global Tour Creatives is already an industry-recognized giant that can help any tour become a selling force to be reckoned with.
GTC is currently working on re-scheduled tours set to hit the road in 2021 including; the Hella Mega Tour featuring Green Day, Fall Out Boy and Weezer, Maroon 5, The Doobie Brothers, 5 Seconds of Summer, Harry Styles, Lady Gaga, Eagles, Pet Shop Boys and New Order, Louis The Child and Backstreet Boys.
If you have ever seen a TV commercial, heard a radio spot, saw a piece of artwork or a digital campaign for a tour or event, the chances are, these were produced and serviced by GTC.
Opinions expressed by NY Weekly contributors are their own.