The concerts are stopped. The streets are empty. Fear is in the air and millions of eyes are on screens, waiting for good news. Solidarietà Digitale in Italian, or Digital Solidarity, is a phenomenon that swept the Italian landscape at the onset of the coronavirus, providing digital entertainment for those isolated in a time of crisis. Los Angeles based singer georgiaxx spearheads the American adaptation of this movement with the sudden release of the stunning visual accompaniment to her debut single Svnteen.
This quadrilingual newcomer to the pop scene says of the release, “It just feels like the right time, the message (behind Svnteen) is all about being addicted to a person, idea, habit and in the end realizing that you’re really okay with just yourself. You’re enough. I feel like that’s exactly what’s happening with the pandemic right now. It’s like there’s this huge cloud over our heads, like a tornado’s about to hit. This is the perfect time to take a step back and be like, you know what? I’ve got me, we’ve got each other, it’s going to be okay.”
The track itself is an anthemic pop ballad, filled with dreamy electro-pop symphonic swells that tread between grooviness and chillness. Co-written and produced by Cameron Nadler, the instrumentation is teeming with an array of satisfying rhythms that feel somehow magnetic, while a rich, creamy lead vocal hints at subtle undertones of sadness and emotional vulnerability. The harmonic builds in the chorus, “nicotine at seventeen”, refer to the allure of something or someone that isn’t always in your best interest and the process of learning to live without the crutch of that something or someone, that “nicotine.” georgiaxx states, “I want the listener to take home the message that it’s okay to want more but you can also just give yourself permission to be comfortable with yourself.” Symbolically, Svnteen is a universal anthem that touches on the exhilaration of falling in love and its aftermath.
Directed by Garett Brockschmitt and Charles Schaefer, the video is the perfect visual counterpart to the captivating sonic landscape. The video paints a dramatic portrait of the singer roaming through an alternative reality marked with bold colors and curious scenery. A single figure silhouetted against dramatic red hue cues the opening of the video. As the song progresses, a silvery purple and blue atmosphere is introduced. By the end of the track, the video cuts between the two juxtaposed scenes, never introducing conflicting colors on the same screen at the same time. The concept behind the shoot, filmed at a warehouse in downtown Los Angeles, was to use a startling visual palette to trigger a visceral reaction from the audience.