Much of the buzz around cryptocurrency and NFTs has centered around these assets’ potential to make users wealthy. However, some innovators are instead opting to use the technology as a means of inspiring positive social change. The EyeSeeYou project, formed by Netta and Amit Aburman, is a program that combines the power of storytelling and the technology of NFTs into an artistic movement with the power to bring about genuine change.
Both Netta and her twin sister, Hagar, suffered from eating disorders when they were children. Sadly, after attempting to take her own life, Hagar ended up in a long-term coma and did not survive. To honor the memory of their sister, as well as help other families experiencing the same devastation, Netta and Amit created the EyeSeeYou project.
Making a difference through NFT art
The primary mission of the EyeSeeYou project is to help bring awareness to people suffering from eating disorders and negative body image. Given how personally these conditions have affected the creators of the project and their family, it is their personal passion to help others suffering from these same afflictions. The journey to recovery requires a strong support network, and the community built by the EyeSeeYou project offers just that.
All too often, people suffering from mental health issues don’t have a safe space where they can discuss and learn about what they are experiencing. For Netta and Amit, the most important thing that they could do with this project was to create a safe community where people can express themselves and their emotions freely, without fear of judgment.
The “Twins” NFT collection, the first that will be released as part of the EyeSeeYou project, is influenced by the artwork Netta and Hagar created while they were struggling with their eating disorders. However, Netta knows that their mission is much bigger than their story. Her tragic experience is one of many, but she hopes that sharing it with the world will inspire others to come forward and share their own stories.
“We hope that, when others come forward and share their stories through our project, the world will begin to take notice of the danger of eating disorders,” explains Netta. “The first step in making the world respond to these afflictions differently is to make them recognize their true human cost.” In the future, EyeSeeYou will partner with other artists and creators and allow them to tell their story through NFTs.
What it means to “mint your story”
The EyeSeeYou project emphasizes the principle of “minting your story,” allowing creators to share their experiences and turn them into NFTs. The benefits of this for creators are two-fold: for one, it provides them with an additional source of income during their recovery process; second, it allows them to be a beacon of hope for others who may be struggling with the darkness.
Furthermore, many — including Netta — find the creative process to be quite cathartic. “Through art, we expressed our deepest and most complex emotions,” she says. “The act of putting it all down on paper saved my life. It gave the dark thoughts an outlet. It helped me see them from the outside, from a new perspective.” The Aburmans hope that providing this opportunity to other creators will empower more people to find that relief and escape.
For every NFT project created through the EyeSeeYou project, one-third of the proceeds will be contributed to hand-selected treatment centers worldwide. These organizations help many people who are struggling with eating disorders. The Aburmans are also currently in closing agreements directly with private clinics as a means to provide direct financial aid for long-term private treatment. In their journey to becoming mental health advocates, Netta and Amit want to give back to these causes to make a difference in people’s lives — even beyond the creators they support.
Bringing mental health resources to the forefront
It is only recently that mental health has become an important part of our conversations. By bringing these resources to more people, Netta and Amit hope they can help prevent others from experiencing the same tragic outcome.
While Netta was able to find healthy ways to cope with the eating disorder that she suffered, it was a tremendous challenge. “After a long and meaningful recovery process that accompanies me until today, I was able to find healthy coping mechanisms and recover,” she says. “I was given the tools to live, and I chose to use them.” The EyeSeeYou project will bring those tools to the forefront of the conversation surrounding mental health.
Owning an NFT from one of EyeSeeYou’s collections will grant the holder entry to an exclusive membership club with benefits including consultations with nutritionists, access to psychologists, constructive life coaching, discounts on health events, as well as VIP access to virtual and real-world community events like parties, seminars, networking workshops, gallery exhibitions, and more. Additionally, holders will be able to access the original art and diary entries of Netta and Hagar. These resources can be invaluable for people suffering from these illnesses. Making them available to the community is just one of the many ways the EyeSeeYou project is giving back.
The “Twins” collection of NFTs is now available on Premint for a raffle at a price of 0.12 ETH. The raffle will be held on September 8, 2022 and will have 2000 winners. Entering the Premint raffle will give people an early opportunity to invest into the project and give back to these important causes. Additionally, by adding the capability to purchase NFTs with credit cards, the EyeSeeYou project is making their NFTs accessible to even more people outside the crypto space.
Although it was born out of tragedy, the EyeSeeYou project aims to see the silver lining: bringing greater awareness to the damage caused by eating disorders and preventing others from suffering as Netta and Amit’s family did. Using NFTs as a method of mental health advocacy is a novel idea, and through partnering with creators who are passionate about the cause and contributing to treatment centers, their sister is leaving a legacy that will impact the world for the better.