Viviana Puello is an award-winning artist, a recognized international arts advocate, writer, entrepreneur, and creator of multiple arts organizations. She is the founder and CEO of ArtTour International—a revolutionary multimedia platform that helps hundreds of artists from over 205 countries build lucrative careers by amplifying their message to the world. The website reaches no less than ten million readers, viewers, and art enthusiasts around the globe.
After two decades of working as an independent artist and curator, Viviana understands the struggle upcoming artists face in the ever-competitive international art scene. She decided to leverage her experience to help creative individuals become entrepreneurs in the art industry without having to compromise their message. Viviana encourages artists to stay above the trends in the art world by staying true to their convictions.
Viviana Puello is also the host of ArtTour International’s show, which airs on national television. The show earned the “Public Media Awards of Excellence” two years in a row in 2018 and 2019. On top of that, she is also the editor-in-chief of ArtTour International magazine. Under her watchful leadership, the magazine has published 52 editions and has reached over two million readers worldwide with every issue.
The artist also obtained the First Time Director and Top Documentary Awards for her environmental film Kintsugi: The Line of Destiny. The stunning film aims to encourage audiences to choose an eco-friendly lifestyle and promote personal accountability in protecting the environment. It also transports the viewers to the most astounding places on earth.
Because of her mission to support artists in tackling important issues through art, Viviana founded two non-profit organizations: Artists for a Green Planet and Create 4 Peace. The platforms signify Viviana’s commitment to bring social awareness by allowing artists to freely create their works and expose them to the global landscape. Aside from that, Viviana also founded Vivid Arts Network to connect and expand the reach of artists from various continents.
“I’m an artist helping artists. My platforms ensure that the voices and message of the artists gets heard,” Viviana said. To further strengthen her cause, Viviana published ATIM’s Top 60 Masters, a book that features 60 incredible individuals, carefully selected from a pool of thousands of submissions. The ground-breaking publication brings light to the best of the best in the contemporary art world.
Aside from the book published by ArtTour International, ATIM’s Top 60 Masters is also a highly anticipated international event that brings artist-activists under one roof. The international exhibition is a monumental opportunity for artists to discuss their ideas and share their works with fellow advocates. The gathering was intended to take place in New York this year. But because of the pandemic, Viviana and her team decided to postpone the event to next spring in Florence.
In its 9th edition published this year, ATIM’s Top 60 Masters focuses on supporting the Black Lives Matter Movement, with particular emphasis on unity and the issue of racism. The front cover features the captivating abstract piece by Patricia Karen Gagic called “Escape to Reality.” The back cover is just as impactful with “Promise of Humanity,” a powerful painting by ALBY. Meanwhile, the inside covers will showcase “Color People” by African-American artist LeRoi, and “Humanity Light in the Sky” by Cher Anderson. The 60 artists featured in the book will receive a reproduction of Viviana’s sculpture called “Rising Above,” a piece that envisions inspires artists to pursue their dreams.
Viviana Puello continues to pursue her purpose, together with her husband and partner, Alan Grimandi, award-winning filmmaker and creative director of ArtTour International magazine. Her platform remains to become an avenue for creating a strong force based on mutual trust, respect, and a vision to amplify the voices of artists worldwide.