Growth is practically synonymous with e-commerce because, in the last 14 years, the industry has expanded massively into various markets. It is projected that e-Commerce revenues will exceed $638 billion in the US alone by 2022, and the estimates remain virtually unchanged.
As the term implies, e-Commerce relies on successful electronic or online transactions to make a profit. Equipped with more than a decade of experience in e-Commerce, the founders of Unified Brand Lab found an opportunity in the industry in 2015, and are now running one of the most successful e-Commerce companies in the world.
Unified Brand Lab is an e-Commerce company that has grown exponentially since its launch, specializing in the dietary supplement and natural health product market. From customer acquisition to product sourcing and fulfillment, Unified utilizes a system that aids in managing the e-Commerce transactions from A to Z.
The elements that brought Unified to its worldwide success include an efficient proprietary technology platform, an active customer database, customer acquisition, risk mitigation, a stable supply chain, excellent customer service, smooth-running operations, and robust data analysis.
Unified’s proprietary technology platform is a well-oiled machine that tracks, manages, and optimizes campaign profitability for e-Commerce brands. Their sales strategies are adjusted using the data and insights gathered from the same platform. This way, Unified doesn’t waste time maximizing revenue opportunities within a fast-moving e-Commerce landscape, specifically in the dietary supplement and natural health products market.
Unified found that in order to have an airtight defense against e-Commerce issues, it needed to invest in strategies to mitigate risk. As a foolproof solution, the company has deployed a dedicated team for fraud prevention, chargeback mitigation, and refund rate optimization.
On the supply chain arm of the business, the company’s mission is to provide 100% high-quality, lab-tested products, and carry out strategically planned deliveries. Unified prides itself in their hands-on approach to business and dealing with customers while offering top-tier quality inventory. As a result, their retention rate remains untarnished.
As the need to expand the business grows, Unified’s full-feature CRM features both front-end and back-end development to support customer acquisition campaigns. Through data tracking and analysis, the company optimizes all key performance indicators required in an e-commerce business. These include, but are not limited to, conversion rates, retention rates, and lifetime value of customers. The business design also features integrated payment services and an affiliate tracking system to ensure profitability and sustainability. The company boasts millions of up-to-date and responsive contacts to assist in re-marketing campaigns and successful new product launches.
The current success of Unified Brand Lab in the dietary supplement and natural health product niche, and the influx of new investors are testaments to the effectiveness of their innovative take on e-Commerce. Unified Brand Lab sets a precedent that a business needs to be a finely tuned brand-building machine to remain unmatched in the industry.
Opinions expressed by NY Weekly contributors are their own.
