Uplift Provisions Company is a groundbreaking brand from New England, providing hairstyling solutions to a market that has become saturated with heavily scented products containing harmful ingredients. The company seeks to uplift customers and the larger community with innovative, health-promoting products and a commitment to programs that help people in need.
Although Uplift Provisions Company officially launched in late 2018, its origins trace back to early 2017. The idea to start Uplift Provisions came to company founder Rocco Danieli from a place of both healing and frustration. At the time, Rocco hit his lowest point after years of battling with addiction. He struggled through life on crutches while cutting hair for his regular clients. He did this for months after a major car accident left him with two broken feet. Rocco was in dire need of something new to focus on as part of his 12-step recovery process.
Rocco Danieli decided to channel his energy into addressing his frustration with the hairstyling products currently available. This assortment was heavily scented and included ingredients that often triggered allergies like phthalates, sulfates, and dyes. As a man with a mission, Rocco quickly created a new line of hair styling products that only used clean and simple ingredients. His new formulation became an instant success in his local market. Realizing the great demand, Rocco knew he needed help to grow his business.
Fortunately, Rocco’s long-standing client and friend Steve Presti and his wife Kelly were more than willing to provide support. With their help, Rocco founded Uplift Provisions Company—a company equally dedicated to developing quality products and giving back to the community.
Uplift Provisions Company is best known for three primary water-soluble products. The “Signature Pomade” works best for a strong hold, the “Styling Compound” combines the Signature Pomade with Kaolin Clay for a more pliable style with a matte look, and “Texture Dust” provides added lift and texture. These styling solutions are a product of months of trial and error.
As opposed to the heavy and synthetic scents of styling products in the market, Uplift Provisions Company’s styling solutions have a refreshing and energizing signature scent. The company creates handcrafted products using essential oils to uplift the users, their experience, and their health. Hence, the company name.
By early summer, the brand will also launch a sulfate-free shampoo and conditioner and a clear shave gel fortified with spirulina extract and arnica. These new product offerings mark the Uplift team’s entry into a more diversified market that will benefit from the brand’s ingenuity.
In January, Uplift Provisions Company will be donating 1% of all sales to The Family Restored, a non-profit organization dedicated to helping those afflicted by addiction and their families. On a personal level, Rocco continues to help recovering addicts as an Independent Facilitator at both Meta Addiction Treatment Center in North Reading, MA and Banyan Treatment Center in Wilmington, MA. He teaches Mindfulness and Meditation classes for those chasing long-term sobriety.