To make it in social media and in life, you’ve got to put in the work. If anyone knows this first hand, it’s Srikar Karra, an American entrepreneur, author, media strategist, writer, and content creator. Over the last few months, Karra has built and scaled multiple TikTok accounts to over millions of followers. Karra currently serves as the founder of Karra Media, a digital agency where business learn how to scale their social media presence and make a genuine connection with their audiences.
The path to his success started from humble beginnings and has led to an empire of his own making. Over the last few years, Karra has learned many lessons as he grew multiple TikTok accounts. What takeaways can he give us to forge our own victories? Here are his tips for success:
Be Consistent
I can bet you most people give up within their first month of content creation. This is what separates the successful creators from the others. They make sure to keep posting no matter what. Just work on improving your content and keep posting.You will start to get the hang of it and eventually see results. There are YouTubers and TikTokers who had to post for more than years on end before they saw any results. You must be willing to be consistent to achieve success.
You Will Fail
Not everything is going to go as smoothly as planned. You are going to fail, and that is okay. It happens to the best of us. Failure by itself is a stepping stone to success. But failing and not getting back up is true failure. If your account doesn’t attract an audience, that’s fine. But make sure to identify exactly where you are going wrong. Then fix that issue and try one more time. Rinse and Repeat.
It’s Not Going To Be Easy
Building and growing a social media account is not as simple as it sounds. It may be easy in theory, but there are a whole set of challenges involved. No one said it is going to be easy and you just have to face the fact. But I believe that the rewards and growth that come with it are well worth the challenges you face.
Focus on Your Vision
Why do you want to scale on social media? What is your ultimate goal? Sometimes we get so trapped up in the smaller things that we forget why exactly we started something. I’m not saying to disregard the smaller steps, but make sure to think about your vision from time to time as well.
Enjoy the Process
Not everyone can amass millions of followers, and that’s okay. Even if your account doesn’t grow after years on end, at least you learned something from it. There are many fields to achieve success in. Social media just so happened to be my passion and I focused in on it. Sure there are many rewards from it, but you must be willing to love the process if you truly want to excel in content creation.
If you would like to contact Srikar, reach out to him via TikTok or Instagram @srikarkarra
