Necessity, they say, is the mother of invention. This explains the impressive change that Brittani Hamilton Strong is providing in the beauty industry through her brand, SoCal Beauty. SoCal Beauty is a lash, brow, airbrush tanning, and massage salon that helped people look good and feel confident about themselves. Through the year 2020, the world has experienced an unprecedented virus outbreak that sent everyone indoors. Businesses closed shop, everyone was forced to stay indoors, and it was impossible for people who provided physical services to work.
It became a challenge for Brittani as her business was going to shut down, which meant no income for her or her employees. She came up with the idea that allowed her to continue serving her clients without them walking into her salon. Brittani believed it was important for her to continue working somehow if there would be a lockdown.
She developed the Designer Custom Magnetic Strip Lashes, the first system for lash artists to work from home and continue working despite the lockdown. It is a never-before-seen product, and since SoCal Beauty launched the product, lash artists have continued to work and make money. This Designer Custom Magnetic Strip Lash involves an initial virtual lash consultation. After the consultation, the lash professional then sends the custom lashes to their clients. The concept of the product involves using magnetic strip lashes to apply custom lashes extensions.
It is a truly revolutionary product that has caused a huge stir in the industry, and lash artists worldwide are thankful for the innovation. Now, hundreds of lash artists worldwide have continued to meet their clients’ needs; therefore, giving clients an option that will most likely reduce waiting times in lash salons.
Brittani has always found strength in deviating from the norm. She always wants to stand out by doing her things differently, and she got that chance during the pandemic. This single innovation has helped SoCal Beauty grow its network as a brand and has given it a stronger reputation in the industry as a powerful brand to watch out for.
This new proprietary method of fixing lashes is bound to last beyond the pandemic. So SoCal Beauty has not only solved a problem; it has changed the game completely for the lashing industry. In Brittani’s words, “This is just the beginning.”
“Our designer lashes are very easy to get. We make sure we send out the sets the same day the client has their virtual consultation. We still operate like a walk-in salon except that this time, the client does not have to walk in. We do all the work,” Brittani says. “We also get to cover more areas beyond Orange County and extend our reach to more customers,” she adds.
On SoCal Beauty’s official website, there is a section for lash artists to buy an “Artist Kit,” which they can use to create their own designer lashes and sell to their clients. Many lash artists have taken advantage of this to expand and save their business at the same time. SoCal beauty has unlocked the future, and it looks like it’s here to stay.
Learn more about SoCal Beauty on Instagram or visit the official website.