The recipe for success includes dreaming big and starting small. To achieve greatness, one must first have to go through humble beginnings and learn from the lessons that they bring. Heavily inspired by this reality, Shmeel Berg set out to turn his passion for street fashion into an avenue that breeds creativity and inspiration. Thus, he launched his online shop, Shmeel.
As someone who has always been fond of fashion, Shmeel Berg decided to bring swag to those interested in streetwear or those who have not heard of it yet. And through his shop, Shmeel, these individuals can have their favorite fashion pieces with just a click of their fingers.
Aside from wanting to look good, people wear clothes, shoes, and other apparel to express themselves. Shmeel Berg believes that fashion gives everyone the freedom to make a statement or convey a message. And using his shop, he encourages others to embrace their identities and take pride in their uniqueness.
Born and bred in New York City, Shmeel Berg is pounding the pavement with his innovative and revolutionary flair. He may still be in high school, but this young lad has already shown the world that he has what it takes to make it to the big leagues. Emboldened by his creative vision and penchant for streetwear, he finally kicked off his career. And in April 2019, he founded Shmeel.
During October of this year, Shmeel had a successful pop-up shop in SoHo, New York City. The brand’s releases turned out to be a big hit. As a matter of fact, the items got sold out in only an hour. On top of that, the brand is also worn by notable figures such as celebrities, athletes, and rappers. They include Lil Durk, Dave East, Fabulous, Sleepy Hollow, Cole Anthony, JR Smith, RJ Barrett, and Dixie Damelio.
Even though streetwear is not for everyone, Shmeel Berg did not let this fact hinder him from pursuing his dreams. His commitment to street fashion fuels him to push harder and excel in his venture.
Built around the pillars of authenticity and ingenuity, Shmeel has gained recognition for being a shop that celebrates individuality. With beautifully designed and carefully curated pieces by no other than the owner himself, Shmeel has taken the industry by storm.
Looking back, Shmeel Berg can hardly believe how far he has come. What started as a shop that sold only established brands has now turned into a well-reputed venture that offers original designs. Being someone who values patience and hard work, Shmeel has proven that success takes time. The key lies in having the confidence to begin and take action.
The fashion industry is already brimming with a lot of great and remarkable brands. But despite all the other players in the market, Shmeel is still able to sustain a competitive edge. The brand remains to be a standout because of the amount of passion that is constantly being poured into it.