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Serial Entrepreneur Che LaRhue and How She Expanded Her Business in the Middle of a Pandemic

by Ryan Pierre
July 22, 2020
in Business
Serial Entrepreneur Che LaRhue and How She Expanded Her Business in the Middle of a Pandemic

Artists, entrepreneurs, and anyone else trying to find inspiration for their respective crafts sometimes find it in the most unexpected of places. This proved true for entrepreneur and author Sharee Jones whose vault of business ideas grew larger during the time she spent indoors due to the COVID-19 outbreak.

Sharee, who is known for her pen name Che LaRhue, is a businesswoman, public speaker, published author, and master coach. She has released multiple books about various topics and would not have expected to find herself expanding the company she leads in the middle of a pandemic.

As an author, Che banks on her imagination as well as on her varied experiences to write about different realities that readers can enjoy and draw insights from. And given how she had to climb her way up from rock bottom after suffering from an injury and losing her career, she knows what she is talking about whenever she coaches people on overcoming life’s difficulties. 

In the past few years, she has published one book after another, tapping a wide-range of reader demographics. In 2009, Che released A Diva’s Guide to Surviving a Recession, which tells the story of Jane, an out of work marketing specialist trying to navigate the debilitating economic landscape. 

In addition, Che is the author of the children’s series Anne Can!, and the self-help and memoir How I Got Here (2020). Back in 2012, she also released The Nice Nice Book and Bully Me, Bully Me Not.

This serial entrepreneur works at home as a freelance writer and, like millions of people, has been cooped up inside her house because of COVID-19. To observe social distancing measures, she stayed in quarantine and dedicated her time to editing her latest book. But as what others can also attest to, running out of things to occupy one’s time with is inevitable for everyone who has been spending all their time indoors. 

Che found herself turning to the entertainment provided by the challenges she would often stumble upon while scrolling on her mobile phone. And this is where she got the inspiration for the expansion of her business. Intending to provide a way to ease the boredom of people, Che decided to develop her first-ever game and set up a “bored” game company. 

Despite the challenges in production brought about by the lockdowns, Che ended up having a total of four games and an app in her inventory. Scheduled for release this coming summer of 2020, this set of games can be enjoyed by people from all walks of life, serving as the perfect tool for making new friends and reconnecting with old ones. 

The development of The Greatest Bored Games on Earth has led to Che planning to add the publishing of games and apps to her company’s portfolio. With this particular product on board, her company will no longer be focusing on publishing books and will be able to reach out to more people across the globe. 

The Greatest Bored Games on Earth is currently available for pre-orders and is guaranteed to tickle the fancy of like-minded individuals in need of fun whenever boredom sets in. 

Know more about Che LaRhue by visiting her website and Instagram page.

Tags: AuthorBusiness WomanEntrepreneursFeaturedPublic Speaker

Opinions expressed by NY Weekly contributors are their own.
Ryan Pierre

Ryan Pierre

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