It’s time for some significant changes, and Luca Alboretti is just the real estate agent to get the ball rolling. After venting his frustrations in the industry by starting a meme page, Luca realized that his sentiment was one shared by many. This year, he is redefining what it means to be a real estate agent.
Luca Alboretti, the creative mind behind the highly preferred real estate company Actually Agents, is designing a unique brand of service that will prove the standard for generations to come.
Now more than ever, the phrase “it’s not what you know, but who you know” rings true. Having experienced that firsthand in the business, Luca began harboring ill feelings at how the system operates. Seeking to release some of those feelings, he started a real estate themed meme page in 2018.
“I was tired of living a facade of what I thought a successful agent should look like on social media, with a suit and probably leased luxury car. I just wanted to post what interested me,” he shares.
Surprisingly, that was precisely what the online world and the real estate industry needed. Posting inside jokes with friends and co-workers in the field gained Luca Alboretti the attention of thousands and made his memes a regular in the daily routine. His no-nonsense or fluff humor hit the bullseye on what real estate agents face every day.
Then, it became something bigger. The running gag that had the world laughing for over two years transitioned into an opportunity for growth in the industry. “If you or anyone you know is looking to buy or sell real estate, please contact me,” is the operating joke within Actually Agents.
Playing the part of the real estate schmuck desperate for any opportunity to broadcast his service, Luca Alboretti never thought that the joke itself would prove to be a real opportunity.
As his audience grew, so did his business. Along with every ‘like’ and ‘share’ of his thousands of social media followers, countless queries from potential clients came flooding in.
“When I thought about actually using memes to create business, I thought I might generate a few buyer or seller referrals to add to my bottom line; I never expected this would happen.”
Hedge Fund firms and private placement firms, looking to source sizeable multi-million dollar deals in a range of asset classes for Mobile Home Parks and Multi-Family Portfolios soon got in touch. “This is crazy,” Luca thought. What once was a faraway dream had become his reality.
What initially was a release from the industry’s stress became an opportunity to advertise his craft. Luca Alboretti won thousands of people’s laughter with his unique humor and captured potential clients’ trust.
To manage the countless messages he was getting, Luca built a website. Together with his community of the industry’s giants, such as Tom Ferry and Ryan Serhant, he could source and have the bottom line signed.
“In under a month, we were able to refer out almost four billion dollars worth of purchasing power to commercial agents across the United States,” Luca reveals, still in awe of his success.
Using edgy, hard-hitting memes, the real estate agent has managed to build his eclectic and highly preferred community of real estate agents. Leading a new marketing strategy for the real estate industry, he flips the board upside down and motivates fellow agents to follow his play.
Have a good laugh today with Luca Alboretti’s humorous posts of a real estate agent’s everyday struggles. Follow the ingenious agent revolutionizing the industry on Instagram, and reach out to him through Actually Agents’ official website.
Opinions expressed by NY Weekly contributors are their own.
