By placing the onus of conscious consumerism on the manufacturer rather than the customer, Mushroom Design does more by using less.
Did you know that the US generates more than 30% of worldwide waste—even though it makes up only about 4% of the world’s population? (source: PIRG)
It’s no secret that only about 8.4% of plastics in the US actually get recycled (source: EPA.gov), even if they’re touted as being made from 100% recycled (or 100% recyclable) material.
This stems both from lack of consumer awareness regarding recycled plastic separation, as well as from the simple fact that in the current US economy, sending plastics to landfill is cheaper than sending them to be sorted and recycled. For example, did you know you need to remove the lids to your plastic bottles for them to be properly sorted, since they are a different kind of plastic?
Additionally, manufacturers’ demand of this plastic lowers, since recycled plastic degrades each time it is reused. This means it can’t be reused more than once or twice (source: NPR); this is in stark contrast to aluminum and glass, which can be recycled infinitely without degradation.
Meanwhile, consumer products continue to be shipped with either plastic or Styrofoam protective packing—both of which are toxic and do not biodegrade. In fact, packaging represents about 65% of household trash in the US.
In a world where e-commerce is king (especially given the COVID pandemic), how can consumers get what they need without damaging the planet?
Mushroom Design believes the responsibility lies in the hands of the companies creating consumer goods, rather than the individuals consuming them. By making it easy to purchase in environmentally friendly ways, companies themselves remove the barrier to supporting planetary health.
“It’s not enough for products to care for personal health,” says cofounder Ashley Southard. “They must ensure planetary health is maintained—if not improved—as well.”
Mushroom Design’s first product, Multimmunity, solves all aspects of the wasteful practices in standard e-commerce shipping: the vitamin jar itself is glass, reusable for life, and it’s shipped in a 100% recycled cardboard box printed with carbon-negative algae ink. The protective shipping foam is made solely of non-GMO cornstarch that biodegrades within seconds, while the monthly refill packages are sent in 100% compostable packaging. Carbon emissions from the shipping process are offset through the purchase of kelp farms.
The product itself reduces the need to purchase multiple vitamins each month (and thus reduces both waste and expenses): with 9 essential vitamins plus 9 immune-boosting medicinal (not psychoactive) mushrooms, consumers essentially need nothing else to support their daily well-being.*
Mushroom Design’s cofounders have spent decades in the oceans with the utmost respect for the planet’s wellbeing. Having been dismayed by the continual increase in plastics both in the deep oceans and on land, it’s their goal to not only improve the way people feel daily through their nutritional supplement, but also to normalize—and make accessible—consumer habits that support the planet.
Visit Mushroom Design’s website to learn more about and/or purchase Multimmunity, the daily multivitamin with patent-pending bioavailability and the additional immune support of 9 medicinal mushrooms. You may also follow Mushroom Design on Instagram for the latest updates and additional environmental, health, and wellness facts.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.