NFL Hall of Famer Coach and co-founder of the National Child Identification Program Mike Singletary has joined forces with Athens Ramseyer, the chief marketing officer of the award-winning agency Sciential, to address two of today’s most significant issues: the COVID-19 crisis and child and human trafficking.
The partnership has become one of the ground-shaking moves in the fight against global issues that ruin the lives of multitudes through a highly contagious virus or modern-day slavery. “It is time to re-evaluate our priorities,” expressed the Hall of Famer, best known as “the heart of the defense” of one of the most exceptional defensive units in the history for the National Football League.
In most recent times, Mike has also met with President Donald Trump, who posted a tweet calling Mike “a strong man and a great person.” Shortly after, the president’s administration made a sizable donation of $35 million to help the National ID Program provide identification cards to 50 million children across the country as a way to fight human trafficking issues.
Mike Singletary with President Donald Trump
Working with Athens, Mike hopes to accelerate the fight against human traffickers and provide a safer America for today’s youth. In addition to the mission to end human trafficking, the duo also hopes to play its part in addressing the COVID-19 pandemic in the nation and the world. Their main initiative is the sourcing of PPEs through the company Blueflame Medical. Joining Mike and Athens in the company is Mike Gula, who recently raised a whopping $318 million for House and Senate members.
The combined efforts of the three heavyweights look to be an event that will make a dent in efforts to end both COVID-19 and human trafficking. “This is a time where the nation’s highest demand for immediate attention was PPE supplies, and now it’s helping put a stop to human trafficking,” shares Athens.
Athens is the founder of Sciential, a digital marketing agency that uses studies on brain and behavior to create marketing, advertising, and sales strategies for corporations and organizations. The psychology and marketing expert has managed more than fifty advertising accounts for a joint advertising spend of roughly four million dollars in total. Sciential has helped many clients get Inc. 500 recognition, a list that Athens himself was part of in an earlier venture.
Another notable feat of Sciential was partnering up with John Thomas, the founder and president of Thomas Partners Strategies, a full-service Republican media, strategy, and crisis communications firm. John is also best known as the top political strategist for CNN and Fox News.
Athens’ company Sciential uses the emerging science of neuromarketing to help businesses market their brands more effectively. The agency’s work has helped several brands break into the first page of Google rankings, increase brand awareness and loyalty, and turn in millions of dollars in profits. Sciental orchestrates the digital creative, technology development, online media and content creation of multiple international brands. They have worked with the likes of celebrity plastic surgeon Dr. Garth Fisher, Inc. 500 Contributor Gene Hammett, and Next Health, to name a few. Sciental also worked with the committee behind Real Estate Wealth Expo, a massive conference with keynote speeches from heavyweights like Tony Robbins, Grant Cardone, Sir Richard Branson, Gary Vaynerchuck, Magic Johnson, Pitbull, Daymond John, and many others.
When asked about how Athens could forge partnerships such as those with Mike Singletary, Mike Gula, and John Thomas, and get massive results for his company, clients, and social advocacies, he points back to the strategies and concepts used by Sciential. The results he has created for Sciential and Blueflame Medical are a testament to how practical his approach to networking, sales, and marketing truly is.
“My belief? That by better understanding our own seemingly irrational behavior – whether it’s why we buy a designer shirt or how we assess a job candidature – we actually gain more control, not less. Because the more we know why we fall prey to the tricks and tactics of advertisers, the better we can defend ourselves against them. And the more companies know about our subconscious needs and desires, the more useful, meaningingful products they will bring to the market. After all, don’t marketers want to provide products that we fall in love with? Stuff that engages us emotionally, and that enhances our lives? Seen in this light, brain-scanning, used ethically, will end up benefiting us all. Imagine more products that earn more money and satisfy consumers at the same time. That’s a nice combo.” Athens states.
To learn more about Athens’ approach to marketing, check out Sciential’s agency website. You can also learn about his joint effort to provide frontliners with PPEs by visiting Blueflame Medical’s company website.