No Result
View All Result
New York Weekly
Wednesday, June 7, 2023
  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact
  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact
New York Weekly
No Result
View All Result
SUBSCRIBE
  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact
Menu
  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact
Search
  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact
Menu
  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact
Search
Close this search box.
Menu
  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact
Search
Close this search box.

Michael Barbieri’s Waldoo Is the Future of Brand-Influencer Communication

by Victor Williams
July 18, 2020
in Business
128,167
Michael Barbieri’s Waldoo Is the Future of Brand-Influencer Communication

Waldoo is a revolutionary platform that connects vetted brands and social media influencers eager to collaborate. Using this platform is straightforward—it pretty much works like a dating app, except the entities matched are geared toward a mutually beneficial business relationship.

Social media has been steadily gaining traction since it began in 1997. In 2005, YouTube came to be and allowed for an innovative method of communication through videos. By 2006, the biggest social media platforms today, namely, Facebook and Twitter, became available worldwide. Today, these platforms are hosts to a diverse population of social media influencers.

3.8 billion users out of the 7.8 billion world population are active on social media. Social media marketing is currently the biggest opportunity in online marketing. In the United States alone, there is an estimated $37.71B spent in the first half of 2020 on social media advertising. 

Many brands are eyeing sponsorships with social media influencers—that is, users who have established credibility in a specific industry and have access to a vast audience—for promotions. Currently, 49% of consumers depend on influencer recommendations before making a purchase. Consumers are more likely to make a purchase when confident about the influencer’s recommendation, further making social media marketing via influencers more interesting for companies looking to increase their sales.

By asking them to complete a questionnaire to assess their target demographics, Waldoo can perfectly fit influencers and brands whose visions and objectives align. While social media influencers are able to land collaborations on their own, they commonly receive messages from their fans. The large volume of messages flooding their inbox is likely to result in missed opportunities and sponsorship deals due to them not immediately finding the offers sent to them.

Waldoo was created by 24-year-old Michael Barbieri, who, as a college senior, started a gaming page with his friends to post clips, stream games live, and host local tournaments. With a modest follower count of just 3,000 at the time, they were already getting overwhelmed with the massive amount of messages they received. They would receive proposals for sponsorships and ambassadorships from companies but would not even know about it until they got to their messages several days to a few weeks later.

There came the inspiration for Waldoo. If they, with a follower count of only 3,000, were already missing such opportunities, then influencers with a bigger follower count must have been having an even harder time. If there were something like a platform where vetted influencers and brands could communicate exclusively, then more deals would have been closed. Michael is hopeful that it will eventually eliminate the need for micro-influencers to hire agencies that take massive commissions despite restricting them from so many opportunities.

Michael graduated with a bachelor’s degree in business and digital media. Even before building his company, he had been working a relatively well-earning job as a sales supervisor at a good company, where he managed a large group of people practically double his age. With his expertise and people skills, he had the respect of his coworkers and growth opportunities. Still, despite loving his job and doing his best every day, he could not help but want more. Hence, Waldoo was born and is now making deals easier for brands and influencers alike.

Find out more about Waldoo and learn more about what they offer by checking out their website.

 

Companies facilitating influencer-brand communications are rare, and Waldoo has very few competitors thanks to this.

Tags: FeaturedInfluencersmarketing
Victor Williams

Victor Williams

With a passion for storytelling and a commitment to the highest standards of journalism, Victor Williams brings his extensive experience and global expertise to his contributions for NY Weekly. His education in world history sparked his interest in traveling the globe and gaining a deeper understanding of different cultures and societies. Through his travels, Williams has gained a wealth of knowledge and experiences, which he draws upon in his reporting. With a commitment to journalistic excellence and a love of adventure, Williams continues to be a leading voice in the world of news reporting.

Next Post
Social Media Influencer and Book Author, Joshua Liljenquist, Motivates Followers to Pursue Their Dreams

Social Media Influencer and Book Author, Joshua Liljenquist, Motivates Followers to Pursue Their Dreams

Entertainment

Luca Sormani, A Powerhouse Voice that Once Captivated Many

Lifestyle

Journeys Beyond Perception: Delving into the Invisible Realm with Ranjeet Mudholkar

Business

Valerie Yvette Peterson: Where Poetry, Life, and Faith Converge to Inspire and Empower

Business

Ahmad Nabil CEO of VIP Motors Arranges a Bugatti Divo Drop

Technology

Chain Imperium: Embracing the Future with Blockchain, Web 3.0, and a Dash of Humor

New York Weekly

© 2022 New York Weekly.
All Rights Reserved
A News Anchored Network Publication

Navigate Site

  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology

Follow Us

No Result
View All Result
  • Home
  • Politics
  • World
  • Business
  • Science
  • Entertainment
  • Lifestyle
  • Technology
  • Health

© 2022 New York Weekly.
All Rights Reserved
A News Anchored Network Publication

  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact Us
  • Terms and Conditions
  • Privacy Policy
  • Contact Us
  • Terms and Conditions
  • Privacy Policy
© 2023 New York Weekly. All Rights Reserved
  • Artist Weekly
  • Atlanta Wire
  • California Gazette
  • California Observer
  • CEO Weekly
  • Celebrity News
  • Chicago Journal
  • Coin Week
  • Economic Insider
  • Entertainment Monthly News
  • Entertainment Post
  • Famous Times
  • Influencer Daily
  • LA Wire
  • Market Daily
  • Meta Digest
  • Miami Wire
  • Music Observer
  • Net Worth
  • NY Weekly
  • NY Wire
  • Portland News
  • San Francisco Post
  • Texas Today
  • US Business News
  • US Insider
  • US Reporter
  • Voyage NY

© 2023 New York Weekly. All Rights Reserved

  • Artist Weekly
  • Atlanta Wire
  • California Gazette
  • California Observer
  • CEO Weekly
  • Celebrity News
  • Chicago Journal
  • Coin Week
  • Economic Insider
  • Entertainment Monthly News
  • Entertainment Post
  • Famous Times
  • Influencer Daily
  • LA Wire
  • Market Daily
  • Meta Digest
  • Miami Wire
  • Music Observer
  • Net Worth
  • NY Weekly
  • NY Wire
  • Portland News
  • San Francisco Post
  • Texas Today
  • US Business News
  • US Insider
  • US Reporter
  • Voyage NY

NY WEEKLY

  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact
  • World
  • U.S.
  • Education
  • Entertainment
  • Politics
  • Business
  • Entrepreneur
  • Science
  • Health
  • Technology
  • Contact

LEGAL

  • Contact Us
  • Terms and Conditions
  • Privacy Policy
  • Contact Us
  • Terms and Conditions
  • Privacy Policy

SUBSCRIBE:

SUBSCRIBE TODAY
© 2023 New York Weekly.
All Rights Reserved
  • Artist Weekly
  • Atlanta Wire
  • California Gazette
  • California Observer
  • CEO Weekly
  • Celebrity News
  • Chicago Journal
  • Coin Week
  • Economic Insider
  • Entertainment Monthly News
  • Entertainment Post
  • Famous Times
  • Influencer Daily
  • LA Wire
  • Market Daily
  • Meta Digest
  • Miami Wire
  • Music Observer
  • Net Worth
  • NY Weekly
  • NY Wire
  • Portland News
  • San Francisco Post
  • Texas Today
  • US Business News
  • US Insider
  • US Reporter
  • Voyage NY