KMJ LOVE expands a mother’s love for her daughter with special needs into a breakthrough brand committed to serving the entire special needs community. The company’s fashionable and functional clothing line makes it possible, for the first time, for these children and their families to enjoy a wide range of clothing options that carefully put their unique circumstance into consideration.
Like most brands that cater specifically to the needs of vulnerable populations, KMJ LOVE’s establishment came as a result of personal advocacy. For years, company founder Racquel Johnson struggled to find appropriate and adaptive clothes for her special needs daughter Kaydence. Racquel’s task of securing fashion choices fit for her daughter’s unique situation became harder as Kaydence grew. After her daughter’s passing, Racquel launched KMJ LOVE in honor of Kaydence.
KMJ LOVE is the first black-woman-owned brand to open a storefront dedicated to the special needs community. The company specializes in clothing that is adapted for tracheal tubes and g-tubes. This design makes life easier and more comfortable for special needs children who need such medical devices.
All of KMJ LOVE’s products are made of 100% organic cotton. This choice of superior material puts the extreme sensitivity of children with special needs into consideration. KMJ LOVE offers adaptive clothing for a wide range of children, from 3-month-old infants to toddlers. These products include bibs, bodysuits, onesies, socks, dresses, and more. The brand also offers t-shirts for adults.
With KMJ LOVE, the families of children with special needs no longer need to feel restricted with the fashion choices for their spectacular loved ones. Now, they have options that will help the children express and embrace their sense of style. The brand helps the children and their families create colorful, diverse, fashionable, and functional wardrobes that enable them to live their best lives.
“Building this brand will not just help me keep my daughter’s memories alive but also afford me the opportunity to educate families across the world on how to love and cater to those with special needs,” says KMJ LOVE founder Racquel Jones. And surely, the brand has grown beyond offering clothing pieces. KMJ LOVE now holds charity events and raises funds to provide more holistic support to children with special needs and their families.
Currently, the company is also working on a special needs superhero comic book. Once completed, this project will be a powerful tool to empower children. Addressing the lack of representation for children with special needs in the media will positively impact the children’s self-understanding and development. This endeavor can also shape the larger audience’s knowledge and awareness of this particular community. Projects like the special needs superhero comic book are creative ways to transform society’s relationship with vulnerable populations. KMJ LOVE is at the forefront of influencing ideas and attitudes regarding these miracle children.
Visit KMJ LOVE’s website to view the adaptable clothing available for children with special needs. Their website is also the most convenient place to visit to learn more about the company’s story and read about upcoming events.
Opinions expressed by NY Weekly contributors are their own.
