Hip-hop and the entertainment industry both have a longstanding relationship with jewelry. For so long, rap artists and celebrities have been seen with fine custom diamond jewelry wrapped around their necks, their arms draped with bracelets and rings in award shows and on album and magazine covers. However, even as the aesthetic changed throughout the decade, the presence of jewelry has not, and all eyes are on Luxe VVS Jewelers these days.
The jewelry brand stepped into the world of custom jewelry only to become the first jewelry brand in the world to offer only VS and VVS diamond clarities—two of the highest diamonds they have to offer—but their effort to take over the industry has even allowed them to emerge as the fastest-growing diamond jewelry company in the United States.
They are taking custom-designed jewelry to a whole new level through their attention to detail and incredible craftsmanship. Many celebrities and hip-hop artists love their experience with Luxe VVS Jewelers because of the personalized experience when they decide to invest in their new jewelry. Luxe also takes pride in this one-of-a-kind custom diamond jewelry experience, which begins with a premium one-on-one consultation with their selected jewelry specialists. They spend their time talking about ideas on the custom design while making sure it fits the client’s budget.
After this, Luxe’s dedicated designers will then create a jewelry piece tailored to the client’s tastes and requirements. The design will be outfitted using digital 3D models and moldings, which will be subjected to the client’s approval.
To ensure each detail is perfectly executed, every piece is run through an expert quality assurance team specifically dedicated to inspecting the quality and authenticity of the finished piece. Once the piece is carefully inspected and then appraised, they provide free nationwide shipping and deliver it right to the client’s doorstep. No other jewelry could come close.
The process is easy and convenient, and above anything else, the client can create any masterpiece they like, whether it be a company logo, record label name, or any symbolic piece.
This experience only proves why Luxe VVS Jewelers has grown into a brand with collaborations with the hottest stars, multiple music chart-toppers, and celebrities like NLE Choppa, among a few, in a short period of time. They have become the go-to celebrity jewelers in the industry for unique pieces and masterfully created designs.
Their climb to the top through their artistry and top-notch quality is heavily reflected in how they thrived in a referral-heavy niche, where they receive an extraordinary amount of referrals and business growth. Furthermore, their takeoff as one of the biggest names in the jewelry industry has put yet another Chicago-based brand on the map and on the road to nationwide success.
Opinions expressed by NY Weekly contributors are their own.