Have you ever booked a ticket for a major concert event in your city? Chances are, you have seen the marketing work created by Global Tour Creatives. GTC is the world’s leading entertainment creative production agency and they are responsible for creating the marketing assets used to launch and promote the biggest events in the world.
Global Tour Creatives partners with over 60% of the country’s tours. It was founded in 2010 by co-founders James Hyland, Russell Treacy, and Lee Walsh. The company opened two offices, one in Dublin, Ireland, where the founders came from and the other in Los Angeles, CA.
During the first year in business, the founders slept in their office and booked concerts in small college towns around Ireland. The company, like most, encountered several problems. Other people told them they wouldn’t succeed, that the industry was a close shop and that it was impossible for them to make it. But Lee and his partners were determined to prove them wrong.
Ten years later, Global Tour Creatives have established themselves as one of, if not, the most successful production agencies in the entertainment industry. They have produced assets for the biggest names in the music industry like Ariana Grande, Billie Eilish, Eagles, Harry Styles, Jennifer Lopez, Justin Bieber, Lady Gaga, and Westlife, among many others. They also work with the biggest family entertainment touring company, Cirque du Soleil.
Global Tour Creatives’ success has garnered so much interest from the entertainment industry that they rarely need to reach out to secure additional clients. Instead, clients are now calling their office in hopes of being able to work with them. Their success is the product of the team’s hard work, and Global Tour Creatives have been able to thrive thanks to three of the most influential people in the company — Lee Walsh, Rafael Vankowski, and Rodrigo Trabbold.
Apart from being a co-founder, Lee Walsh also serves as the creative director for GTC. Rafael Vankowski hails from Marília, São Paulo, Brazil. He initially started in the company as an art director in 2015. After over two years, he worked hard to earn his promotion to senior art director. Rodrigo Trabbold works as the company’s graphic designer, joining the team in 2016 from São Paulo, Brazil.
For the past ten years, they have worked to turn the company into something great. Together the team built GTC to become the entertainment titan they are today. Lee Walsh and the company work night and day, creating and producing the best creatives in the world. Recently, they created and produced Santa The Experience, an Elf-Guided journey to the North Pole with a live video chat with Santa, experienced by over a hundred thousand people.
Although the world has been put on halt due to the global pandemic, Global Tour Creatives is looking forward for the touring industry to make a comeback with hopes of shows returning this summer.