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Due to the invasion of Ukraine, Swedish retailer H&M has announced it is temporarily suspending all sales in Russia.
In an official statement, the world’s second-biggest retailer said that it stands “with all the people who are suffering.” It also expressed concern for the developments in Ukraine on Wednesday.
H&M adds to the widening corporate backlash against Russia’s attack on Ukraine.
The company’s Russian English-language website was unavailable for orders by Wednesday evening.
Russia is H&M’s sixth biggest market, according to recent figures. It accounts for about 4% of group sales in the fourth quarter of 2021.
H&M has recently been expanding in Russia, including opening shops under Weekday & Other Stories, another brand name in its portfolio. Russian shoppers can also place online orders for clothes from the brands Monki and Cos.
According to H&M’s 2020 annual report, there are more than 150 H&M stores in Russia, which will all be temporarily closed due to the conflict.
Their shops in Ukraine had also already been temporarily closed “due to the safety of customers and colleagues,” the firm said on Wednesday.
It is among other major firms that have taken a stand against the invasion of Ukraine.
On Wednesday, fast fashion retailer Asos also announced that it would stop service to customers in Russia.
The Asos spokesperson said: “Against the backdrop of the continuing war, Asos has decided that it is neither practical nor right to continue to trade in Russia.”
Customers in Russia of Boohoo and Nike are no longer able to order their products online, although the two companies have not specifically commented on the conflict.
Apple sales in Russia have also been paused, stating it was “deeply concerned” and that they stand with the people “suffering as a result of the violence.”
Opinions expressed by NY Weekly contributors are their own.