As home workouts rise during the coronavirus outbreak, gyms are having a hard time getting back on track. Gym Pillars is helping gym owners get through this time successfully by assisting them to generate leads and consulting them to help them transition to virtual offerings as well.
The pandemic has accelerated a shift away from gyms and fitness studios and toward at-home virtual fitness programs, which can be accessed by anyone for free. With smartphones, fitness apps, and easy access to fitness coaches online, people are now enjoying the attention, energy, and community of in-person classes—shoutouts and competition included—without leaving the house.
This reality is then spurring gyms and fitness studios to experiment with more digital services such as on-demand and live-streamed workouts. It is also important to find ways to make customers feel safe, not only to attract revenue while many people are staying indoors but also to entice them back once the pandemic lifts. This is exactly what George Liu is doing to empower gym owners to be creative and generate leads even on lockdown.
A former top-performing employee at LinkedIn, George Liu found his passion for empowering gym owners to help transform people’s lives at scale through health and fitness. As a fitness buff himself, he has met many gym owners, who he views as one of the most hardworking, mission-driven, and client-centered entrepreneurs in the world, who are having a hard time keeping new clients coming in the door. At that time, he saw the need for effective and results-driven marketing to help gym owners sustain the business and promote health and fitness to more people as possible.
This is how Gym Pillars came to be. His new company and the first of its kind, George and his team, are empowering gym owners across the US and Canada by becoming their very own “Chief Marketing Officer.” As the CMO, they aim to provide results-driven strategies to gym owners who have no expertise nor resources to bring in a marketing team.
Gym Pillars offer end to end marketing services that focus on attracting and generating leads through content, ads, and social media. Through this, high potential clients are then identified and prioritized.
Gym Pillars also help in acquiring potential clients by converting the leads into appointments. As George and his team handle the entire process, the success is guaranteed at 100% as they transform leads to appointments and, ultimately, sales.
George shares that Gym Pillars has gained 62x return on investment in Facebook ad spend. A client who was previously doing $3k per month closed $14.5k worth of new clients in upfront cash in the first week of working with Gym Pillars saving his gym last summer.
Amid this challenging time, Gym Pillars is currently waiving all set-up fees to give gym owners who are affected and suffered from the impact of the pandemic a head start.
To know more about how Gym Pillars can help you generate more leads and get more clients, visit their website.