Staying connected has become more important now more than ever, especially amid a global pandemic. Due to the restrictions in place for gatherings, celebrations, and even dates, people have become deprived of physical interaction from many of their loved ones. As a result, many are now resorting to modernized options to let the people they value know they are thinking of them. Among the emerging ways to do so is through special deliveries, and one innovative company, Gesture, is currently at the forefront of this.
Gesture is a technology start-up company with an app that provides gift-giving solutions to people who have hectic and unpredictable schedules. With a mission to deliver happiness through modernized and simplified gift-giving, the app is committed to making the world smaller, one Gesture at a time. It was born out a response to the growing need for a platform that allows people to connect with their loved ones—to let them know they are being appreciated and thought about. Aside from this, Gesture is also a response to the problem of gift-giving being unreliable, time-consuming, and costly at times.
The app allows users to select a Gesture, and then recommends options for the best gift accordingly. People can choose between Grand, Classic, Birthday, and Aid Gestures, depending on the occasion. In each category, there are packaged options one can choose from with items inside such as flowers, chocolates, wine, cakes, spa sets, hygiene/protection kits, and even essential medicines. These are packaged depending on the thought that the gift-giver wishes to send out or the need of the receiver. Once a Gesture and package are selected, users are then able to add a personalized message for their loved one. Gestures (gifts) are delivered within an hour or less, through the help of Gesture’s G-Runners.
Furthermore, Gesture takes pride in how it supports local community businesses by providing them opportunities to compete in the on-demand economy. Gesture uses thousands of bodegas, liquor and grocery stores, and small flower shops to supply gifting needs. In doing so, Gesture is able to help save these vendors a large percentage of their weekly floral inventory from going to waste due to weather damage, theft, or not selling. The company is also an official partner for many major, as well as local brands, who sell their products through the gifting service. Moreover, with the help of Gesture’s advanced logistics technology that handles orders from start to finish, retailers are given lesser things to worry about.
The technology start-up has been strengthening connections and producing smiles since 2018. They are now able to send Gestures to over 33 cities in the United States, including Miami, Los Angeles, Chicago, San Francisco, New York, Las Vegas, and Atlanta, among others. In its quest to send more Gestures to more areas soon, the company is currently continuing its funding for expansion.
Gesture has raised $1,000,000 in funding during its seed funding round, and it is still seeking further investments with the help of a public funding platform, called Republic. In its first month there, Gesture was able to raise more than $26,000 of its $1M overarching goal on the said platform. By reaching their funding goal, they will be able to expand their technologies, as well as operations across the country.
Indeed it is amazing how, in these modern times, people’s busy schedules will not be hindrances to sending love to those who support and inspire them.