Traveling is a core part of life and experiencing things around the world. And it is only normal for anybody planning a trip to find out as much as they can about their destination. Lizia Santos discovered a gap in this process and decided to step in to correct the anomaly. When people are planning to visit a place, they deserve to have all the possible information about what to expect when they arrive. But the sources of information available today often fail to do their due diligence. It takes a lot of work to get accurate and precise information, and Lizia Santos is bridging that gap through her newly-found company, City Catt.
As a mom, travel lover, and former journalist, she can relate first-hand with what it entails to plan a trip successfully without hitches. And with the way the world is structured today and everyone is busy, it is only fair that travelers can get useful information when they need it. Lizia Santos is passionate about authentic and family-friendly travels. And she cannot bear to imagine a family with children struggling to settle in nicely when they get to their travel destination.
According to her, “Most travel content out there on the web is sponsored, and consumers are stuck with search results that are a lot of the same and don’t change at the same pace that cities change.” As a journalist and travel-lover, she became passionate about finding the best sources of information for people looking to know the best side of cities and not just the fabricated one. However, it’s also a different experience as a mother. “As a mom, I wanted this solution to be safe and to contemplate my needs and expectations for this quality family time. Who better than knowledgeable and trusted locals to provide me with this information?” she asks.
City Catt use operates on a model that works with local Instagram influencers who have sufficient knowledge about a place. These influencers supply every important information to travelers about the best places to visit, eat, stay, and have fun. The information that travelers get from these influencers is just about the same as what only locals can provide. So, travelers can be assured that everything they get is accurate and precise.
Before City Catt hires a travel guide, the company carries out individual tests, screenings, interviews, and then training to ensure they are suitable for the job. They must be able to provide not only knowledge but valuable knowledge that is not available in search engines.
City Catt intends to assist families, and busy professionals with customized trip plans to make their trip filled with activities. The company does not sell experience or activities to its customers; instead, it sells authentic personalized information to make the travel experience unforgettable.
Lizia Santos’ goal for City Catt is to make the company a global brand that every traveler from all over the world can trust. From the planning stages to when they arrive at their destination, City Catt will empower them with all the information that will make their trip memorable.
Opinions expressed by NY Weekly contributors are their own.