Every brand dreams of establishing their business identity in their respective industries. Lanetra King takes the lead in accomplishing this goal for her clients. By building an impactful public image and boosting their credibility through significant publicity, this entrepreneur has helped several brands and names turn heads and increase their influence.
Lanetra King is a senior publicist and director of communications. She is also the woman behind IndieKater PR, a five-star public relations firm committed to helping brands, authors, speakers and industry experts increase their public awareness and build a positive image for themselves in the media.
The rising publicist-entrepreneur holds a journalism and mass communications degree focused in public relations from the University of South Carolina. She also holds a master’s degree in integrated marketing communications from West Virginia University. Lanetra has experience in many industries, including the nonprofit sector, the corporate world and the entertainment industry.
Before founding IndieKater PR, Lanetra King used her communication skills for nonprofit organizations such as Ministry of Hope in Malawi, Africa. She also ventured into the corporate world working for Sears, Verizon and agencies catering to notable clients like ESPN and TNT.
Lanetra worked as a writer for a digital entertainment magazine where she wrote about famous stars in the music industry such as Beyonce, Ariana Grande, Mariah Carey, Brandy, Chris Brown, Usher and more. Throughout the years, her experience and immersion in many industries have helped her gain knowledge and tools necessary for a successful public relations firm to succeed. It has also helped her establish a vast network of connections with esteemed media outlets, news companies and professional journalists throughout the country.
Putting her communication expertise, writing skills and talent to work, she has helped industry experts and influential brands establish a reputable public image, boost their credibility, connect with A-list celebrities and land national shows. Lanetra King has grasped numerous media opportunities with her clients getting featured on famous media networks such as BET, MTV, CBS, NBC, ABC, FOX, Yahoo, TV One and more for events, award shows, movie premieres and brand partnerships.
What separates Lanetra King from other publicists is her true gift of communication, as well as her genuine passion and commitment to sharing stories with the world. “It’s about how I can help shine light to what others are doing so that they can make an impact. I love the idea of helping people share their message by taking a person, company, or product and finding the most effective and creative way to communicate their message to the world,” says the IndieKater PR founder.
With relentless determination and hardwork, Lanetra King hopes to spearhead impactful campaigns and experiences that will push culture and society forward. She seeks to create a legacy for IndieKater PR has the leading public relations agency working with award shows, television shows and record-breaking partnerships with famous brands.
To know more about Lanetra King and IndieKater PR, please visit her official website.