NFTs have risen to popularity over the last few years, but the most celebrated form of tokens collected and circulated is digital art. That is, until AmplifyX came in to radically change the way people perceive NFT and redefine how music is consumed, collected, and valued by fans worldwide. Boosting its mission further, AmplifyX launched the first pop-up NFT gallery in Detroit.
Together with Tezos, one of the most eco-friendly and sustainable blockchains in the world, AmplifyX started the first of many galleries that would impact the music landscape forever. Amplify is a music NFT marketplace that aims to empower musicians to connect NFTs to the real world through interactive experiences, access to unreleased content, and ownership of IP rights. The company is fearlessly rebuilding how music is distributed from creators to audiences through a process that integrates both priceless talents and technology.
During the first-ever Detroit NFT Pop Up Gallery event, AmplifyX welcomed over 150 attendees at the iconic David Whitney building. Furthermore, in partnership with the Nicole Tamer Art Gallery, the company launched the Detroit Culture Club. The collection highlights the masterpieces of rising music artists in Detroit. The gallery event paved the way for people to connect with music artists and broaden their understanding of NFTs.
In addition, attendees who are not well-versed with NFTs and cryptocurrency had the opportunity to learn about NFTs firsthand. One of the goals of the event is to help people feel comfortable in buying digital assets other than the highly popular digital art. AmplifyX feels that it is high time for music to take the spotlight in the world of NFTs.
Detroit-based hip hop artist Rocky Badd, one of the artists whose works were featured in the gallery, said, “NFTs can really enhance the relationship between artists and their supporters. When someone purchases your collection, they join your tribe, and artists can give exclusive content or perks to their early supporters.”
For this reason, AmplifyX feels thrilled to continually provide rising artists with platforms such as the Detroit Culture Club, especially in today’s day and age when music is heavily and easily distributed across mainstream platforms. AmplifyX shared that the way music is distributed today diminishes the value of it as genuine collectors’ items. But distributing them as NFTs not only adds value to the art itself but also provides customers with a sense of exclusivity.
Rising hip-hop artist Kid Vishis and his brother Royce da 5’9″, who is known for his iconic works with Eminem and Dr. Dre, have been fascinated by the technological changes in the music industry over the past few decades. Kid Vishis believes that blockchain technology can create a new platform as a distribution channel for exclusive music and experiences like backstage passes and more. Vishis recently released his latest single as an exclusive NFT drop, collaborating with AmplifyX to be part of the Detroit Culture Club collective.
The Detroit Culture Club also featured other prominent artists, such as Jay Vinchi, Tiny Jag, Cadillac Musik, Joe Apollo, Lyric Le’son, Botez, TAMAE, Mattie Armstrong, and Andrew Blake.
To learn more about AmplifyX, visit their website.