What started as brands trying to figure out how to personalize one’s shopping experience led to the emergence of curated shopping, which started around late 2012 to early 2013. Several brands and retailers, especially those heavily invested in the fashion and beauty industries, started to integrate curated pieces to help shoppers discover exciting products based on the brands’ aesthetic and personal preferences. This way of shopping was adapted by ALM by Design and has been in service until now.
ALM by Design is the result of Alexa Macaulay’s passion project involving the fashion industry. This brand aims to democratize access to high-end fashion designers by curating collections that are featured on her site. This technique enables high-end fashion to reach a wider audience.
The owner and CEO of this brand, Alexa Macaulay, has an extensive background in the fashion industry. She was an influencer and a signed model before aspiring to become a successful fashion entrepreneur. With her husband’s help, ALM by Design came into fruition and sought to provide various designer clothes to the general public.
One great advantage of getting into curated shopping is the anonymous private client experience, which rivals various VIPs in the fashion scene. It gives the potential consumer an A-star shopping experience, a one-of-a-kind moment that not everyone can have. ALM by Design provides proxy management of EIP (Extremely Important People) accounts to preserve privacy and limit tracking data collected from a personal nature. ALM envisions a private client relationship.
Moreover, as promoted by ALM by Design, curated shopping encourages sustainability because it does not advocate fast fashion and ready-to-wear pieces that are usually from companies that do not have environmentally friendly practices. Aside from the fact that the pieces in ALM by Design are initially distinctive and unique, the curated pieces stimulate their individuality by highlighting the shopper’s personal preferences.
Furthermore, this style of shopping is very hassle-free and appropriate to today’s situation. With the recent events brought by the pandemic, curated shopping ensures the shopper’s safety and health because it is accessible even in one’s home. Even when the consumer is from a different state or area in the country, shopping for curated pieces will not be a big problem as they can also shop online.
ALM by Design engages everyone’s inner fashionista and aims to guide the shoppers with their needs by connecting them with the appropriate designer that delivers the class, style, and vision they have to create a particular look. The people behind this brand bridge the gap between a private client and the personalities behind clothes production for fashion elites. Simultaneously, the rising fashion designers looking for a far more private clientele can ask the brand to reach their target audience. The company leverages mobile technology’s proliferation to streamline tedious aspects of offering products to a highly specialized client base.
Personalized fashion should not require a sacrifice of privacy. As such, this brand’s mission is a fresh welcome into innovating one’s personalized shopping experience.
Check out the brand’s official website for more information and details.
Opinions expressed by NY Weekly contributors are their own.