Here’s the real American dream: work from anywhere in the world, create your own schedule, be your own boss, and…oh, yeah—you aren’t strapped for cash, either! Entrepreneurship (and especially online businesses) come with many perks and can take on a number of forms: dropshipping/e-commerce, affiliate marketing, freelancing, or in the case for Christina McMasters, marketing and coaching.
Christina has run her marketing agency for the past 4 years, and she now generates six figures per year through it. With 2020’s ups and downs for all business owners, the majority of her clients had to pause their marketing considering most were having to abide by lockdown rules, finding herself with a significant drop in monthly revenue. Like any entrepreneur that wanted to thrive in this year’s hardships, she had to adapt, and in this case, she pivoted to offering coaching. This allowed her to launch a new opportunity for revenue, and she was able to coach marketing strategies to over 300+ entrepreneurs just within a short amount of time.
Now, she teaches online coaches how to quickly grow their businesses through social media. And she heartfully believes that anyone can turn their expertise and passion into a wildly successful business. After all, she was 18 when she started her first six-figure business. We sat down with her so she could share her best tips for anyone who wants to quickly grow their online business through social media—regardless of age or experience.
- Captivate
McMasters says that although she grew her coaching business to five-figure months fairly quickly, her marketing background lessened the guesswork of how to achieve it. “I learned very quickly with my marketing agency that you could have the most life-changing product, but if you are not consistently building your pipeline and captivating new prospects, you won’t grow as quickly as you could be,” she reflected. McMasters mentions that you need to understand your ideal client’s deepest desires and what keeps them up at night and, when you have that, create a high-value content offer that captivates their interest and introduces your prospect to your methodologies. “Before you can expect someone to spend top dollar with you, they have to know that you understand them,” she noted.
Where most coaches go wrong when trying to launch or scale their online business is when they focus too much on time-consuming activities and not enough on income-producing activities. The reality is—contrary to popular belief—you don’t need to have a list, a following, or spend all day on social media to get clients. In fact, acquiring new clients is a fairly automated process when done correctly.
- Cultivate
While the laptop lifestyle is certainly a benefit to owning your own online business, humans connect with other humans, and the connection is what causes someone to ultimately buy from you. So be transparent and show who you uniquely are—it helps potential clients to trust and relate to you more. “You want to consistently educate, nourish, and give value to your prospects once you’ve captivated them. Many prospects may be on the fence about working with you, and the more that they see you, and you stay top of mind, deliver, deliver, deliver and watch how many start reaching out to you asking how they can work with you,” said McMasters.
- Close
As a business owner, you are always selling yourself. “When you know you can change someone’s life for the better, sales becomes exciting and more of simply connecting with someone, understanding where they’re at, and confidently meeting them with a solution. I think confidence is a huge piece, and without it, your prospects won’t feel confident to invest in you.”
McMasters teaches coaches how to turn complete strangers into buyers within 30 days or less and generate five-figure months with predictability. “It’s much easier to grow your online business than most people think, but I understand the overwhelm because I’ve definitely been there, when I first started my marketing agency,” McMasters admitted.
There’s no reason you can’t have a successful online business. Let your enthusiasm flow with everything you do, understand your ideal clients to a T, and cultivate, cultivate, cultivate.
To know more about Christina McMasters and her journey, visit her official website.
Opinions expressed by NY Weekly contributors are their own.
